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Money

& Justice

Let's make both

We Are The

Culture Makers

We have the power to grow thriving, profitable, culture-making businesses that do it differently -- and better.

Hard Truth:

Mainstream marketing and The Female Lifestyle Empowerment Brand are blueprints for converting unearned privilege into wealth.

And they’re everywhere.

The Action:

These scripts are toxic and oppressive and no damn good for us. They’re even worse for the world we’re trying to create.

Learn how to recognize the formula and its unjust business practices so you can do it differently.

I’m Kelly Diels(she/her).

I teach online entrepreneurs how to build businesses that make money and justice.

#WeAreTheCultureMakers

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Optics, schmoptics.

This is about our PRACTICES

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flora

An Annual Feminist Business Mastermind for Culture Makers*

*Also known as Founders, Authors, Artists, Coaches, Leaders,
Teachers and Healers

Currently Enrolling. We start Feb 2, 2022

Flora

A Feminist Marketing School

FOR ONLINE ENTREPRENEURS*

*ALSO KNOWN AS FOUNDERS, AUTHORS, ARTISTS, COACHES, LEADERS,
TEACHERS AND HEALERS

Next Intake: November 2021

FREE Feminist Marketing Tools

My Feminist Business Practices

Audit YOUR Business Practices

FREE Workshop

'How to Make Money AND Justice'

FREE LIVE WORKSHOP WITH KELLY DIELS

September 16,
4pm - 5:30 PST

 

Is The Business Coach You're Following a "Female Lifestyle Empowerment Brand"?

(It’s Not a Good Thing.)

Use this checklist to make a powerful, informed decision about where to spend your money and attention.

EVEN MORE POWERFUL: I invite you to use this quiz to audit and improve your business practices. (We are all in the water so we are all wet.)

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Reminder:

We Are Growing The Institutions of the Future

Learn how to integrate your beliefs into your business practices so you can grow a thriving business that makes money and justice.

flora-flowers

At work.

On social media.

In our relationships.

We are all culture makers.

Let’s use everything we’ve got -- including our businesses -- to make a better one.

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a business that generates money AND justice

Let’s create a future in which we all flourish.

Are you in?

Business can inadvertently be a spiritual journey.⁠
⁠
(Same with parenting; h/t @toimarie for all of our conversations over the years about the way these two vocations/callings have grown our spirits and capacities). ⁠
⁠
You *think* that you were just trying to make money in your biz, but in order to do that, you have to confront your internalized oppression. You have to go to the edges of your conditioning. You have to take a step back from the cultural stories meant to limit you. You have to learn how work WITH your fears and befriend your #ImposterComplex (‘cuz they’re never going away). ⁠
⁠
In other words: business development and successful entrepreneurship ends up being a massive self-help class that you didn't know you signed up to take.⁠
⁠
Which is why building out your platform can feel so overwhelming and so isolating. (It is definitely NOT you; it's just the nature of the project.)⁠
⁠
You THOUGHT you were doing something pragmatic like building a #SalesFunnel or calculating your #pricing; but each of these activities inevitably comes with a huge side order of figuring-out-exactly-who-you-are-and-what-you-stand-for. ⁠
⁠
Obviously that can take a LOT more energy than it seems...which is why it's so essential to be rooted in relationships and communities that fill you back up. ⁠
⁠
You're spiritually cultivating yourself while also growing a business; and both of these things, on their own, are high-burn activities...⁠
⁠
Together? Even more so. ⁠
⁠
So get yourself loved-up and resourced. Get support. Get poured into and spiritually replenished so you can flourish while you're growing and regrowing EVERYTHING in your world. #WeAreTheCultureMakers⁠
⁠
_________⁠
I'm Kelly Diels and I'm a #FeministMarketing consultant. I lead a intimate one-year #mastermind for coaches, leaders, healers, and culture-makers called FLORA that helps you build a thriving business that makes money AND justice
I trust you with power and money.

***

⁠Many of us believe, on a cellular level, that money + power = abuse. 

Because that's what we've lived.⁠

Many fat women and women of colour and queer women and disabled folks and trans and non-binary folks (and, and, and) have experienced power being used abusively against us...⁠
⁠
...which often means that some of us are going to be wildly uncomfortable with power-building -- in all forms.⁠
⁠
Which raises a critical question for our lives: what will we think about ***ourselves*** if we earn money and power?⁠
⁠
***⁠
If you recoil from holding power or money even as you need them and explicitly seek them, please know that there is nothing wrong with you. This tension actually a sign that your sense of justice is finely honed.⁠
⁠
It means you don't want to become that which you oppose.⁠
⁠
This, obviously, is a very good thing. Let's be relieved that our moral compasses are working.⁠
⁠
And let's break the spell*. ⁠
(h/t @amandaklaird for this *language)⁠
⁠
***⁠
Here's how we break cultural spells and intervene in unconscious sequences and patterns:⁠
⁠
We surface them. Expose them. Make them conscious.⁠
⁠
To break the money-power-abuse spell, let's explicitly, consciously ask ourselves if what we have been conditioned believe about ourselves and power and money is true:⁠
⁠
🌺Is it true that if you have power, you will abuse it?⁠

🌺Is it true that if you have money and power, you will use it to exploit people?⁠

🌺Is it true that the only way to get money is to harm people?⁠
⁠
***⁠
⁠
When I inquired into my own beliefs about power and explicit asked myself, do I want to use money and power the way it's been used against me (To hurt people? To dominate? To hoard?)...⁠
⁠
...the answer is NOOOOOOOOOO.⁠
⁠
And so the spell is broken.⁠
⁠
***⁠
⁠
I trust you with power, money & resources.⁠
⁠
Let's get them, grow them, and use them to flourish -- personally & collectively.⁠
⁠
Because we are the culture makers.⁠

🌺🌺🌺

I'm Kelly Diels and I'm a #FeministMarketing consultant. I help feminist entrepreneurs & culture-makers make money AND justice. 

PS liked this post? You should see my Sunday Love Letters 🙂 

Link in bio to subscribe
For when you're feeling insignificant or ineffective:⁠
⁠
Right now, your action and your example is valorizing and fortifying someone else.⁠
⁠
Someone is learning from you. Someone is softened, strengthened, resolved. Someone is thinking *I can do that, too.*⁠
⁠
Action inspires action.⁠
⁠
Keep going. Keep contributing. We need you.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
#WeAreTheCultureMakers⁠

Photo by @kristympowers 
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
#feministcopywriting #feministbusiness #wearetheculturemakers #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciouscopywriting  #feministmindset #changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice  #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness  #emergentstrategy #girlboss #goaldigger⁠
don't mind me, I'm just out here in the forest being fabulous.⁠
⁠
⁠
⁠
🌺🌺🌺🌺🌺🌺⁠
⁠
I'm Kelly Diels and I'm a #FeministMarketing consultant. One of the first thing I do with clients is help them figure out their business model aka HOW THEY MAKE MONEY ( their pricing, their offer, their accessibility strategies, their time) and I do it through the lens of justice. Usually we are not in the forest for these meetings but a girl can dream. #moneyandjustice⁠
⁠
#bodyacceptance #sneakerhead #fatootd  #bodypositivity #fatshion #fatacceptance #ootd #feministmindset #changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice  #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness  #emergentstrategy #girlboss #goaldigger⁠
⁠
photo by @daniellecohenphotography⁠
Visibility Facts⁠
⁠
***Huge Visibility Might Not Be Necessary***⁠
⁠
We're trained to believe that huge social media followings & massive lists are what it takes to build a flourishing business.⁠
⁠
But that might only be true if you're in the low-price, volume business (think: Walmart).⁠
⁠
For service businesses, on the other hand, a list of 1,000 or 2,000 people can deliver a FLOURISHING business⁠.⁠
⁠
AND: big visibility and a huge social media following don't necessarily equate to a big list or a thriving business. I've seen LOTS of people with 30,000 or 100,000 followers on social media with no list &  no sales.⁠
⁠
So...some of the fraughtness around #visibility can be dissolved if we get forensic about our #VisibilityGoals:⁠
⁠
🌺Take your annual revenue⁠
🌺Divide it by your list size⁠
🌺How much does each subscriber bring in revenue to your biz?⁠
⁠
eg $100,000 / 2,000 subscribers = $50 in revenue per subscriber⁠
⁠
NOW: How many people do you need on your list to reach your next revenue goal?⁠
⁠
🌻You might not need to be chasing 30K Youtube followers⁠
🌻You might not need 10K people on Instagram⁠
🌻You might only need 2,500⁠
🌻Or 500!⁠
⁠
(I know people who make 6 figures+ with only 500 people on their list)⁠
⁠
The point of this exercise is for you to calculate what you want to earn, and then project what level of visibility you need to achieve that number.⁠
⁠
And then do that. ⁠
⁠
You don't have to do visibility for the sake of visibility. ⁠
⁠
You can decide what you want to achieve financially and then build the level of visibility that delivers on those goals. ⁠
⁠
***No hyper-visibility required***⁠
⁠
_________⁠
I'm Kelly Diels and I'm a #FeministBusinessCoach. ⁠
⁠
I help culture makers like you build a thriving business that makes money AND justice...without burning out.⁠
⁠
⁠
#feministmindset #changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice  #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness  #emergentstrategy #girlboss #goaldigger⁠

Business can inadvertently be a spiritual journey.⁠
⁠
(Same with parenting; h/t @toimarie for all of our conversations over the years about the way these two vocations/callings have grown our spirits and capacities). ⁠
⁠
You *think* that you were just trying to make money in your biz, but in order to do that, you have to confront your internalized oppression. You have to go to the edges of your conditioning. You have to take a step back from the cultural stories meant to limit you. You have to learn how work WITH your fears and befriend your #ImposterComplex (‘cuz they’re never going away). ⁠
⁠
In other words: business development and successful entrepreneurship ends up being a massive self-help class that you didn't know you signed up to take.⁠
⁠
Which is why building out your platform can feel so overwhelming and so isolating. (It is definitely NOT you; it's just the nature of the project.)⁠
⁠
You THOUGHT you were doing something pragmatic like building a #SalesFunnel or calculating your #pricing; but each of these activities inevitably comes with a huge side order of figuring-out-exactly-who-you-are-and-what-you-stand-for. ⁠
⁠
Obviously that can take a LOT more energy than it seems...which is why it's so essential to be rooted in relationships and communities that fill you back up. ⁠
⁠
You're spiritually cultivating yourself while also growing a business; and both of these things, on their own, are high-burn activities...⁠
⁠
Together? Even more so. ⁠
⁠
So get yourself loved-up and resourced. Get support. Get poured into and spiritually replenished so you can flourish while you're growing and regrowing EVERYTHING in your world. #WeAreTheCultureMakers⁠
⁠
_________⁠
I'm Kelly Diels and I'm a #FeministMarketing consultant. I lead a intimate one-year #mastermind for coaches, leaders, healers, and culture-makers called FLORA that helps you build a thriving business that makes money AND justice
I trust you with power and money.

***

⁠Many of us believe, on a cellular level, that money + power = abuse. 

Because that's what we've lived.⁠

Many fat women and women of colour and queer women and disabled folks and trans and non-binary folks (and, and, and) have experienced power being used abusively against us...⁠
⁠
...which often means that some of us are going to be wildly uncomfortable with power-building -- in all forms.⁠
⁠
Which raises a critical question for our lives: what will we think about ***ourselves*** if we earn money and power?⁠
⁠
***⁠
If you recoil from holding power or money even as you need them and explicitly seek them, please know that there is nothing wrong with you. This tension actually a sign that your sense of justice is finely honed.⁠
⁠
It means you don't want to become that which you oppose.⁠
⁠
This, obviously, is a very good thing. Let's be relieved that our moral compasses are working.⁠
⁠
And let's break the spell*. ⁠
(h/t @amandaklaird for this *language)⁠
⁠
***⁠
Here's how we break cultural spells and intervene in unconscious sequences and patterns:⁠
⁠
We surface them. Expose them. Make them conscious.⁠
⁠
To break the money-power-abuse spell, let's explicitly, consciously ask ourselves if what we have been conditioned believe about ourselves and power and money is true:⁠
⁠
🌺Is it true that if you have power, you will abuse it?⁠

🌺Is it true that if you have money and power, you will use it to exploit people?⁠

🌺Is it true that the only way to get money is to harm people?⁠
⁠
***⁠
⁠
When I inquired into my own beliefs about power and explicit asked myself, do I want to use money and power the way it's been used against me (To hurt people? To dominate? To hoard?)...⁠
⁠
...the answer is NOOOOOOOOOO.⁠
⁠
And so the spell is broken.⁠
⁠
***⁠
⁠
I trust you with power, money & resources.⁠
⁠
Let's get them, grow them, and use them to flourish -- personally & collectively.⁠
⁠
Because we are the culture makers.⁠

🌺🌺🌺

I'm Kelly Diels and I'm a #FeministMarketing consultant. I help feminist entrepreneurs & culture-makers make money AND justice. 

PS liked this post? You should see my Sunday Love Letters 🙂 

Link in bio to subscribe
For when you're feeling insignificant or ineffective:⁠
⁠
Right now, your action and your example is valorizing and fortifying someone else.⁠
⁠
Someone is learning from you. Someone is softened, strengthened, resolved. Someone is thinking *I can do that, too.*⁠
⁠
Action inspires action.⁠
⁠
Keep going. Keep contributing. We need you.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
#WeAreTheCultureMakers⁠

Photo by @kristympowers 
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
#feministcopywriting #feministbusiness #wearetheculturemakers #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciouscopywriting  #feministmindset #changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice  #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness  #emergentstrategy #girlboss #goaldigger⁠
don't mind me, I'm just out here in the forest being fabulous.⁠
⁠
⁠
⁠
🌺🌺🌺🌺🌺🌺⁠
⁠
I'm Kelly Diels and I'm a #FeministMarketing consultant. One of the first thing I do with clients is help them figure out their business model aka HOW THEY MAKE MONEY ( their pricing, their offer, their accessibility strategies, their time) and I do it through the lens of justice. Usually we are not in the forest for these meetings but a girl can dream. #moneyandjustice⁠
⁠
#bodyacceptance #sneakerhead #fatootd  #bodypositivity #fatshion #fatacceptance #ootd #feministmindset #changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice  #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness  #emergentstrategy #girlboss #goaldigger⁠
⁠
photo by @daniellecohenphotography⁠