Over the last
I’ve worked with NY Times best-selling authors, national and international feminist organizations, and thousands of online entrepreneurs.
Founders. Coaches. Activists. Artists. Educators. Healers. Creatives. The culture-making leaders I work with are using their lives and resources to build a future in which we ALL flourish.
In the business world -- and in mainstream business training programs -- we learn that if we want to be successful we’re going to have to swallow our principles, hide who we are, and fit into the system.
For a long time I believed that to be true. I thought that in order to grow my career and my business, I was going to have to be a lot less me.
Less committed to justice. Less of a threat. Smaller. Prettier. Easier to consume.
But the more I tried to be someone else -- the perfect woman, The Female Lifestyle Empowerment Brand -- the less I was bringing to the table.
If I’m at a meeting self-surveilling and worrying about other people’s biases against me, for example, then there’s less space inside my own head for my own good ideas to surface.
Trying to fit into the status quo in order to be successful was undermining the very qualities I needed to make an impact.
When we stop telling the truth about our lives and the world,
we dial down our power.
Note: Building social justice into your business practices does NOT mean you will earn less money.
The opposite can be true.
Five years ago, when I started doing business in a way that aligned with my feminist beliefs, my income tripled in less than 18 months.
Why? Because I stopped feel embarrassed by my sales + marketing tactics. Instead, I felt energized by my new feminist business practices...and so I promoted my business more often and more enthusiastically.
Political integrity + personal alignment can be a revenue driver and a success tool. Let's use it.
This is what I do. I help culture-making entrepreneurs build businesses that generate money and justice -- so we can co-create a future in which we all flourish.
Because we are the culture makers and we always have been.
Want to integrate your beliefs into your business practices and grow a business that makes money AND justice?
I invite you to check out
CITED/Acknowledged IN THESE BOOKS or Articles:
by Christy Harrison
Radiant Shimmering Light
by Sarah Selecky
The Firestarter Sessions
By Danielle Laporte
Resilience: The Life-Saving Skill of Story
By Michelle Auerback
Gendertrolling: Misogyny Adapts to New Media
by Karla Mantilla
by Lindo Bacon
by Alissa Rumsey
Own It All
by Andrea Isabelle Lucas
About Me, Personally:
I am the first in my family to graduate from university; I have a BA with honours in Poli Sci; I won academic prizes, scholarships and admissions to prestigious schools…yet still managed to get pregnant and drop out of grad school before finishing my thesis.
My five children are black, which means I have a ringside seat for the bias, discrimination and harassment they live with on a daily basis — and our anger, anguish and grief drives me to deliberately unlearn my own privilege + social conditioning and use whatever resources I’ve got (like my business and my platform) to change our unjust and dehumanizing cultural systems.
I have significant family ties and financial responsibilities in both Canada and Trinidad and we have lived for extended periods of time in each country (I’m currently in Canada).
I welcome critique and feedback; I think conflict is generative and essential to the project of change-making…and I get a lot of illegitimate and frankly predatory pushback that I do not accept (nor will I allow it to silence or stop me).
My feminism is inclusive and about equity + justice.
Seriously, please read them.
This isn’t about optics or personality or how charming or persuasive I am; this is about building our analyses, practices and power -- so that we’ve got the skills we need to create a future in which we all flourish.