KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

flora-flowers

Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07
side-right

In Our Culture

Every Woman Is a Brand

line-down
Read more

Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising
04 Jan

The Female Lifestyle Empowerment Brand. An introduction.

empowermyth | The Female Lifestyle Empowerment Brand | The Meaning of Life
Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?
25 Mar

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"
11 Feb

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand
25 Jan

Not Enough Compensation in the World

September 23 2019

nope, ‘Queen’ is not a feminist business model

empowermyth,  Feminist Marketing Tools,  Sunday Love Letter,  The Female Lifestyle Empowerment Brand

welcome to your Sunday Love Letter. Before we get started, here's what's going on this week at www.kellydiels.com: I'm teaching an online workshop on Saturday ...

August 11 2019

The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection

empowermyth,  The Female Lifestyle Empowerment Brand,  The Meaning of Life

Feminist Marketing Tool #811: Avoid Using Weaponized Imperfection or Leveraging Privilege to Build (Fake) Authority. If you haven’t seen this particular post, you’ve probably seen ...

June 9 2019

Who’s running our social media accounts? Us, or our social conditioning?

Sunday Love Letter,  The Female Lifestyle Empowerment Brand

welcome to your Sunday Love Letter by Kelly Diels. I send these every Sunday by email and publish a few of them here, on my ...

July 30 2018

Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?

The Female Lifestyle Empowerment Brand

Note: The following essay is an excerpt of a chapter of the book I'm writing about The Female Lifestyle Empowerment Brand; I first published it as ...

April 27 2018

Sorry! The Lifestyle You Ordered is Currently Out of Stock

Behind The Curtain,  The Female Lifestyle Empowerment Brand,  The Meaning of Life

Graffiti by Banksy; photo by Bruce Krasting https://www.flickr.com/photos/bruce_krasting/7695349260 This feels like some anti-FLEB (Female Lifestyle Empowerment Brand) awesomeness in graffiti form. It's by Banksy. So ...

April 14 2018

Empowerment Chapters for The Female Lifestyle Empowerment Brand

The Female Lifestyle Empowerment Brand,  The Meaning of Life

My book about The Female Lifestyle Empowerment Brand is organized in four parts. Part One is about the mandatory femininity women are obliged to perform ...

February 23 2018

Is the Voice Of Culture is Working Through You Without Your Consent?

The Female Lifestyle Empowerment Brand,  The Meaning of Life

"When I read your essay," she said, "I gotta admit, I felt personally called out." We were talking on the phone for the first time ...

October 25 2017

Feminist Marketing Tip #1025: Invest In Your Community

Feminist Marketing Tools,  The Female Lifestyle Empowerment Brand,  The Meaning of Life

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others (including mine). She tweeted ...

September 3 2017

How Culture-Makers Vanquish Perfectionism: Publish, Then Polish

Feminist Marketing School,  The Female Lifestyle Empowerment Brand,  The Meaning of Life

You know I'm on a mission to extinguish the perfection imperative, right? Resisting perfectionism one of the ways culture-makers undermine white supremacy. It's also how ...

August 19 2017

The Wealthy Feminist

Feminist Marketing School,  The Female Lifestyle Empowerment Brand,  The Meaning of Life

Can we talk about money? I've read this 30+ year old article about Gloria Steinem's once-precarious financial situation and her subsequent book deal several million ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a business that generates money AND justice

Let’s create a future in which we all flourish.

Are you in?

kelly.diels

psssst don't tell anyone but your Sunday Love...

View

Sep 12

Open
psssst don't tell anyone but your Sunday Love Letter is sent!⁠ ⁠ (Just kidding, please tell all your friends)⁠ ⁠ Today it is about systems.⁠ ⁠ We're trying to get free of systems that harm us...⁠ ⁠ ...which means we often recoil from building our own systems, in our lives and careers and businesses.⁠ ⁠ But systems and structures can be liberatory -- personally, and collectively.⁠ ⁠ They can reduce chaos and harm. They can produce ease and pleasure. They can be life-giving.⁠ ⁠ And indeed, if our goal is to dismantle systems of oppression, we're going to need to replace those structures with something else.⁠ ⁠ Like, ones that facilitate FLOURISHING.⁠ ⁠ All that to say...today's email is about reclaiming power, money, community and SYSTEMS AND STRUCTURES.⁠ ⁠ Let's grow them on OUR terms. #WeAreTheCultureMakers #SundayLoveLetter⁠ ⁠ ⁠ 🌺🌺🌺🌺🌺🌺⁠ ⁠ I'm Kelly Diels and I'm a #FeministBusiness educator. ⁠ ⁠ One of the first things I do with clients is help them figure out their business model aka HOW THEY MAKE MONEY ( their pricing, their offer, their accessibility strategies, their time)...⁠ ⁠ ...and I do it through the lens of justice. #moneyandjustice⁠

kelly.diels

**Culture making = tiny acts of ...

View

Jul 1

Open
**Culture making = tiny acts of doing-it-differently** Every day, whether we are conscious of it or not, we are making and remaking our culture. Each of us makes a million tiny agreements at any given moment to go along with our culture and make things run smoothly. A lot of the times, people disagree with the demands and dictates and practices of our culture, but swallow their voice and say nothing. And even in that moment, in the internal dissonance and the absence of action, they are culture makers. In that moment, they (we!) allow the over-culture to continue as it is, unimpeded. We let the voice of culture speak through our mouths and use our bodies and lives in order to stabilize and regenerate itself. And that reveals a huge opportunity: we can choose how to deliberately use our culture-making power. Instead of letting an unjust culture flow through us, we can interrupt it — and we can make a new one. And we do it with tiny, consistent, committed words + actions + experiments + contributions each day. **Tiny acts of doing-it-differently are culture making.** Tiny acts of doing-it-differently dislodge the web of cooperation that the unjust culture requires in order to continue functioning — and creates something new, instead. For the future, and for right now. Culture isn’t ‘out there’ or something that’s set in stone and unchanging. Culture is living and organic; it’s in us; it acts on us; it moves through us…and we co-create it, every day. And so we, the culture makers, have the power to disrupt it, reimagine it, and make a new one in which everyone flourishes. Let's do that in a million tiny ways, every day. Our tiny acts of doing-it-differently, every day, add up to a whole new world. #WeAreTheCultureMakers 🌺🌺🌺🌺🌺🌺 I'm Kelly Diels and I'm a #FeministBusiness coach and a culture maker. I help feminist entrepreneurs build the language & institutions of the future. #changemaking #womensempowerment #empowerment #socialimpact #feministcoach #mindset⁠ #feministaf #feminism #socialjustice #feministfounders #entrepreneurialfeminist #bossbabe #buildingtheinstitutionsofthefuture #consciousbusiness #girlboss #goaldigger

kelly.diels

Today I'm teaching my Money + Justice ...

View

Jun 25

Open
Today I'm teaching my Money + Justice Workshop at 10 am - free!⁠ ⁠ It's for everyone who's playing what I call 'the double game' -- striving to create a flourishing livelihood in the existing paradigm while also creating a whole new paradigm.⁠ ⁠ ***********⁠ ⁠ If you've got mixed feelings about money, you're not alone -- and this workshop is designed to help.⁠ ⁠ Former attendees often tell me this class dissolves unnecessary shame on contact :)⁠ ⁠ Because the truth is, we're not bad with money. Our culture has been deliberately bad at distributing money to us.⁠ ⁠ And...no more.⁠ ⁠ Let's interrupt that pattern and create a whole new reality for ourselves and our communities.⁠ ⁠ ************⁠ ⁠ If you can't make it live, there WILL be a recording...but you have to be signed up to get it.⁠ ⁠ (There's an automation that helps me not have to send a gazillion things by hand.)⁠ ⁠ Link in bio @kelly.diels to sign up.⁠ ⁠ See you in a few hours!⁠ ⁠ love + justice (and money!)⁠ ⁠ Kelly

kelly.diels

psssst don't tell anyone but your Sunday Love...

View

Sep 12

Open
psssst don't tell anyone but your Sunday Love Letter is sent!⁠ ⁠ (Just kidding, please tell all your friends)⁠ ⁠ Today it is about systems.⁠ ⁠ We're trying to get free of systems that harm us...⁠ ⁠ ...which means we often recoil from building our own systems, in our lives and careers and businesses.⁠ ⁠ But systems and structures can be liberatory -- personally, and collectively.⁠ ⁠ They can reduce chaos and harm. They can produce ease and pleasure. They can be life-giving.⁠ ⁠ And indeed, if our goal is to dismantle systems of oppression, we're going to need to replace those structures with something else.⁠ ⁠ Like, ones that facilitate FLOURISHING.⁠ ⁠ All that to say...today's email is about reclaiming power, money, community and SYSTEMS AND STRUCTURES.⁠ ⁠ Let's grow them on OUR terms. #WeAreTheCultureMakers #SundayLoveLetter⁠ ⁠ ⁠ 🌺🌺🌺🌺🌺🌺⁠ ⁠ I'm Kelly Diels and I'm a #FeministBusiness educator. ⁠ ⁠ One of the first things I do with clients is help them figure out their business model aka HOW THEY MAKE MONEY ( their pricing, their offer, their accessibility strategies, their time)...⁠ ⁠ ...and I do it through the lens of justice. #moneyandjustice⁠

kelly.diels

**Culture making = tiny acts of ...

View

Jul 1

Open
**Culture making = tiny acts of doing-it-differently** Every day, whether we are conscious of it or not, we are making and remaking our culture. Each of us makes a million tiny agreements at any given moment to go along with our culture and make things run smoothly. A lot of the times, people disagree with the demands and dictates and practices of our culture, but swallow their voice and say nothing. And even in that moment, in the internal dissonance and the absence of action, they are culture makers. In that moment, they (we!) allow the over-culture to continue as it is, unimpeded. We let the voice of culture speak through our mouths and use our bodies and lives in order to stabilize and regenerate itself. And that reveals a huge opportunity: we can choose how to deliberately use our culture-making power. Instead of letting an unjust culture flow through us, we can interrupt it — and we can make a new one. And we do it with tiny, consistent, committed words + actions + experiments + contributions each day. **Tiny acts of doing-it-differently are culture making.** Tiny acts of doing-it-differently dislodge the web of cooperation that the unjust culture requires in order to continue functioning — and creates something new, instead. For the future, and for right now. Culture isn’t ‘out there’ or something that’s set in stone and unchanging. Culture is living and organic; it’s in us; it acts on us; it moves through us…and we co-create it, every day. And so we, the culture makers, have the power to disrupt it, reimagine it, and make a new one in which everyone flourishes. Let's do that in a million tiny ways, every day. Our tiny acts of doing-it-differently, every day, add up to a whole new world. #WeAreTheCultureMakers 🌺🌺🌺🌺🌺🌺 I'm Kelly Diels and I'm a #FeministBusiness coach and a culture maker. I help feminist entrepreneurs build the language & institutions of the future. #changemaking #womensempowerment #empowerment #socialimpact #feministcoach #mindset⁠ #feministaf #feminism #socialjustice #feministfounders #entrepreneurialfeminist #bossbabe #buildingtheinstitutionsofthefuture #consciousbusiness #girlboss #goaldigger