KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

START HERE → She's The Perfect Woman, in the form of a business...
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FLEB Marketing Tactic #1 Fake Authority

Day 1 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #2 Fake Scarcity

Day 2 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #3 Male Approval

Day 3 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #4 Predatory Payment Plans

Day 4 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #5 Weaponized White Femininity

Day 5 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance

Day 6 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Day 7 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #8 Safe Status Quo Imagery

Day 8 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #9 Social Triggers = Social Conditions

This is Day 9 of How To Spot a Female Lifestyle Empowerment Brand...
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FLEB Marketing Tactic #10 Testimonials as Triggers

This is Day 10 of How To Spot a Female Lifestyle Empowerment Brand...

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

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Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

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In Our Culture

Every Woman Is a Brand

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Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

the feminist pendulum has gone too far

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

September 23 2019

nope, ‘Queen’ is not a feminist business model

welcome to your Sunday Love Letter. Before we get started, here's what's going on this week at www.kellydiels.com: I'm teaching an online workshop on Saturday ...

August 11 2019

The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection

Feminist Marketing Tool #811: Avoid Using Weaponized Imperfection or Leveraging Privilege to Build (Fake) Authority. If you haven’t seen this particular post, you’ve probably seen ...

June 9 2019

Who’s running our social media accounts? Us, or our social conditioning?

welcome to your Sunday Love Letter by Kelly Diels. I send these every Sunday by email and publish a few of them here, on my ...

July 30 2018

Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?

Note: The following essay is an excerpt of a chapter of the book I'm writing about The Female Lifestyle Empowerment Brand; I first published it as ...

April 27 2018

Sorry! The Lifestyle You Ordered is Currently Out of Stock

Graffiti by Banksy; photo by Bruce Krasting https://www.flickr.com/photos/bruce_krasting/7695349260 This feels like some anti-FLEB (Female Lifestyle Empowerment Brand) awesomeness in graffiti form. It's by Banksy. So ...

April 14 2018

Empowerment Chapters for The Female Lifestyle Empowerment Brand

My book about The Female Lifestyle Empowerment Brand is organized in four parts. Part One is about the mandatory femininity women are obliged to perform ...

February 23 2018

Is the Voice Of Culture is Working Through You Without Your Consent?

"When I read your essay," she said, "I gotta admit, I felt personally called out." We were talking on the phone for the first time ...

October 25 2017

Feminist Marketing Tip #1025: Invest In Your Community

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others (including mine). She tweeted ...

September 3 2017

How Culture-Makers Vanquish Perfectionism: Publish, Then Polish

You know I'm on a mission to extinguish the perfection imperative, right? Resisting perfectionism one of the ways culture-makers undermine white supremacy. It's also how ...

August 19 2017

The Wealthy Feminist

Can we talk about money? I've read this 30+ year old article about Gloria Steinem's once-precarious financial situation and her subsequent book deal several million ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a business that generates money AND justice

Let’s create a future in which we all flourish.

Are you in?