The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
What is Female Lifestyle Empowerment Brand? (FLEB)
START HERE → She's The Perfect Woman, in the form of a business...
FLEB Marketing Tactic #1 Fake Authority
Day 1 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #2 Fake Scarcity
Day 2 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #3 Male Approval
Day 3 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #4 Predatory Payment Plans
Day 4 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #5 Weaponized White Femininity
Day 5 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
Day 6 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
Day 7 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #8 Safe Status Quo Imagery
Day 8 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...
nope, ‘Queen’ is not a feminist business model
welcome to your Sunday Love Letter. Before we get started, here's what's going on this week at www.kellydiels.com: I'm teaching an online workshop on Saturday ...
The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection
Feminist Marketing Tool #811: Avoid Using Weaponized Imperfection or Leveraging Privilege to Build (Fake) Authority. If you haven’t seen this particular post, you’ve probably seen ...
Who’s running our social media accounts? Us, or our social conditioning?
welcome to your Sunday Love Letter by Kelly Diels. I send these every Sunday by email and publish a few of them here, on my ...
Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?
Note: The following essay is an excerpt of a chapter of the book I'm writing about The Female Lifestyle Empowerment Brand; I first published it as ...
Sorry! The Lifestyle You Ordered is Currently Out of Stock
Graffiti by Banksy; photo by Bruce Krasting https://www.flickr.com/photos/bruce_krasting/7695349260 This feels like some anti-FLEB (Female Lifestyle Empowerment Brand) awesomeness in graffiti form. It's by Banksy. So ...
Empowerment Chapters for The Female Lifestyle Empowerment Brand
My book about The Female Lifestyle Empowerment Brand is organized in four parts. Part One is about the mandatory femininity women are obliged to perform ...
Is the Voice Of Culture is Working Through You Without Your Consent?
"When I read your essay," she said, "I gotta admit, I felt personally called out." We were talking on the phone for the first time ...
Feminist Marketing Tip #1025: Invest In Your Community
When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others (including mine). She tweeted ...
How Culture-Makers Vanquish Perfectionism: Publish, Then Polish
You know I'm on a mission to extinguish the perfection imperative, right? Resisting perfectionism one of the ways culture-makers undermine white supremacy. It's also how ...
The Wealthy Feminist
Can we talk about money? I've read this 30+ year old article about Gloria Steinem's once-precarious financial situation and her subsequent book deal several million ...
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