FLEB: Results

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

KD - FLEB 10 Day Challenge Feature Images 10-11 V01-03

What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

START HERE → She's The Perfect Woman, in the form of a business...
KD - FLEB 10 Day Challenge Feature Images 1-4 V01-01

FLEB Marketing Tactic #1 Fake Authority

Day 1 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 1-4 V01-02

FLEB Marketing Tactic #2 Fake Scarcity

Day 2 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
fleb-marketing-tactic-3-female-lifestyle-empowerment-brand

FLEB Marketing Tactic #3 Male Approval

Day 3 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 1-4 V01-04

FLEB Marketing Tactic #4 Predatory Payment Plans

Day 4 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 5-9 V01-02

FLEB Marketing Tactic #5 Weaponized White Femininity

Day 5 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 5-9 V01-01

FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance

Day 6 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 5-9 V01-03

FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Day 7 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 5-9 V01-04

FLEB Marketing Tactic #8 Safe Status Quo Imagery

Day 8 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 10-11 V01-02

FLEB Marketing Tactic #9 Social Triggers = Social Conditions

This is Day 9 of How To Spot a Female Lifestyle Empowerment Brand...
KD - FLEB 10 Day Challenge Feature Images 10-11 V01-01

FLEB Marketing Tactic #10 Testimonials as Triggers

This is Day 10 of How To Spot a Female Lifestyle Empowerment Brand...

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

flora-flowers

Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07
side-right

In Our Culture

Every Woman Is a Brand

line-down

Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

May 30 2016

Liking Someone Can Be Terrible Information

There was a guy I went to high school with. He wasn't popular per se but he was kind of badass in high school. Smart ...

May 21 2016

on the abuse of reciprocity and women

Reciprocity seems so lovely. You share, I share. You offer, I reciprocate. Fairness for all! Reciprocity is fundamentally about justice. I'm talking about it like ...

May 18 2016

On the ‘Mental Triggers’ of Online Marketing, The Female Lifestyle Empowerment Brand, Assessing Who Deserves Your Money, and Why We Should Be Skeptical of Makeover Stories

Jeff Walker's launch formula - taught in his best-selling book, Launch and his course, Product Launch Formula - has had a profound impact on online marketing. ...
On love, fight, grief and masculinity

May 3 2016

on love, fight, grief and masculinity

I was going to write a massive missive on femininity today, because I'm worried that The Female Lifestyle Empowerment Brand is not just a marketing ...

April 14 2016

Not Every Man is a Patriarch. Not Every Patriarch is a Man.

I talk a lot about how personal beauty is used as a marketing tool by The Female Lifestyle Empowerment Brand. Everyone's gonna think I have ...
women are not a problem

April 13 2016

Women Are Not a Problem to Be Fixed

Our culture's base assumption about women is that we are a problem. At school, our bodies are a distraction and keep boys and men from ...

The Female Lifestyle Empowerment Brand: We Can Do Better

What is The Female Lifestyle Empowerment Brand and 'empowermyth'? It’s go-go entrepreneur-ism without the caveat that most women entrepreneurs start micro-businesses which generate subsistence-level revenues rather than untrammeled abundance. It’s yoga ...

March 25 2016

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right? It was the 90s - before Instagram, before I even had a cell phone. ...

March 23 2016

Why I’m Writing About The Female Lifestyle Empowerment Brand

I. This sketch is part of my series on The Female Lifestyle Empowerment Brand. (It starts here.) The reason I'm researching and writing these essays ...

Five Egregious Internet Marketing No-Nos

Overall: consciously refuse to perpetuate or replicate in your marketing and sales funnels the authoritarian, predatory, oppressive and abusive dynamics you want to disrupt in ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a business that generates money AND justice

Let’s create a future in which we all flourish.

Are you in?

Sometimes, the greatest culture making we do is never 'out there' for the whole world to see.⁠
⁠
Last January, a person I almost married reached out after more than 13 years of radio silence (he literally ghosted on our engagement) to apologize for his f*ckboi ways. He'd been doing personal spiritual work to decolonize his soul, and he felt called to make amends. I think he also had the intention of releasing me from any thoughts that what happened was my fault.⁠
⁠
This January, something similar happened with someone I've been estranged from for 5 years. The amount of bravery it took to reach out to me was COLLOSSAL. I don't know the backstory but I'm willing to bet this act of courage was the result of massive inner healing.⁠
⁠
The wild thing about both of these reach-outs was that each followed on the heels of specific coaching or therapy I'd been doing to free myself of needing them to do something in order for me...to be me.⁠
⁠
(Also...there's something about January that is NOT awful, if we're doing things like this with each other.)⁠
⁠
I've been doing that work myself. I've been confronting my own demons and looking in the mirror, and sometimes had to grieve what I saw there. I've been grappling with all the ways *I* was the villain in someone else's story. ⁠
⁠
My hope is that this brutal, healing work grows me & gives me peace. I hope it helps me have deeper, more consistent relationships. And I hope that it helps me show up even more lovingly and present for my children, and that they carry that forward into their lives, their relationships and maybe even their children one day.⁠
⁠
That's culture making.⁠
⁠
None of that will ever be a feature length film, or see a stage, or be on a NY Times Best Seller List. It's not going to go viral.⁠
⁠
But it's how spread the seeds for a future in which we all flourish. We heal wounds. We heal each other. We move in courage and love.⁠
⁠
Personal love is justice work, too.⁠
⁠
And it's never too late to start over.⁠
⁠
I'm starting the New Year over, in fact! The first 17 days were a blur. So let's begin again, better.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
#WeAreTheCultureMakers⁠
There's a reason I included WEEKLY live, guided meditations in We Are The Culture Makers 2022 and it's this: ⁠
⁠
In order to really know something, in our bones, it can't ONLY come from one direction. ⁠
⁠
We need to pick up the signals from many sources. We've got to receive the messages via our heads, our hearts, our bodies and our spirits.⁠
⁠
***⁠
We deserve to feel calm. We deserve to feel relief from anxiety and stress. ⁠
⁠
Even as we're growing our lives, growing our careers, changing our culture...our lives can't be a relentless grind. ⁠
⁠
There's got to be space and grace.⁠
⁠
🌸So that the knowledge of who you are -- A CULTURE MAKER -- seeps into your bones.⁠
⁠
🌸So that this knowingness forms a protective cloak that you carry with you everywhere.⁠
⁠
🌸And so that you're regularly relieving stress and calming your central nervous system. ⁠
⁠
This world can be hell on sensitive, thoughtful women and I want our daily experience in our own skins to change.⁠
⁠
***⁠
That's why I'm so delighted that yoga breathing & meditation teacher  Ntathu Allen leads these LIVE guided meditations for us each week.⁠
⁠
Because We Are The Culture Makers is NOT about work-work-work. ⁠
⁠
Gentleness and replenishment is part of the culture-making, power-building experience we're creating, together.⁠
⁠
love + justice⁠
⁠
Kelly⁠
⁠
PS We Are The Culture Makers 2022 is low-cost online group coaching collective AND 100% PURE JET FUEL. Use it to power your life, your work, and your impact in the world. I invite you to learn more at the link in profile.⁠
⁠
PPS You can find Ntathu Allen at @yogainspiresyou
Wondering if you’re worthy, ⁠
over-giving ('tis the season)⁠
questioning if you belong at the table, ⁠
and feeling like you have to do everything yourself ⁠
⁠
are NOT your natural inclinations.⁠
⁠
They’re the voice of an unjust culture working through you without your consent.⁠
⁠
So is imposter complex.⁠
⁠
We doubt ourselves because we live in a woman-doubting culture. ⁠
⁠
And...no more.⁠
⁠
Let's change the channel.⁠
⁠
Let's unlearn this toxic social conditioning⁠
and reaffirm + revalidate ourselves...⁠
⁠
...so we can shrink our self-doubt and grow our power.⁠
⁠
Personally AND collectively.⁠
⁠
Because #WeAreTheCultureMakers⁠
⁠
:::::⁠
⁠
Please, in the midst of the pressure that can come with this time of year, take a moment to connect with someone who sees your power and sincerity. Let them tell you great things about yourself. Really hear it. ⁠
⁠
And, if you can, do it for someone else. Get on the phone and praise the sh*t out of them.⁠
⁠
We're often running on empty tanks and being seen and affirmed with sincere & true words of encouragement are pure jet fuel.⁠
⁠
Let's fly. ⁠
⁠
Or land the planes that have been in the air too long.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
⁠
⁠
⁠
⁠
#feministmindset #leadwithsoul #feministcoaching #embodiedleadership #womeninthearena #breakingcycles #darkbeforethedawn
We Are The Culture Makers 2022 is...⁠
⁠
🔥One part low-cost, online, group coaching...⁠
⁠
🔥One part encouragement circle where we get to know each other and find opportunities to ask for and receive support...⁠
⁠
🔥One part feminist analysis....⁠
⁠
🔥One part tools, strategies + tips for navigating -- and changing -- our lives and world...⁠
⁠
🔥And 100% pure jet fuel.⁠
⁠
Use it to fuel your life, your career, your relationships and your impact.⁠
⁠
Are you in? I invite you to learn more using the link in profile. ⁠
⁠
love + justice,⁠
Kelly⁠
⁠
#feministtraining #feministcoaching⁠ #feministselfhelp ⁠
#resourcesforwomen #womencoachingwomen #coachingforsuccess #womeninthearena #confidencemindset⁠
#feministvalues #groundedcoaching #feministcoach #settingboundariesboundary #peoplepleasing #womensempowermentcoach #selfcoaching

Sometimes, the greatest culture making we do is never 'out there' for the whole world to see.⁠
⁠
Last January, a person I almost married reached out after more than 13 years of radio silence (he literally ghosted on our engagement) to apologize for his f*ckboi ways. He'd been doing personal spiritual work to decolonize his soul, and he felt called to make amends. I think he also had the intention of releasing me from any thoughts that what happened was my fault.⁠
⁠
This January, something similar happened with someone I've been estranged from for 5 years. The amount of bravery it took to reach out to me was COLLOSSAL. I don't know the backstory but I'm willing to bet this act of courage was the result of massive inner healing.⁠
⁠
The wild thing about both of these reach-outs was that each followed on the heels of specific coaching or therapy I'd been doing to free myself of needing them to do something in order for me...to be me.⁠
⁠
(Also...there's something about January that is NOT awful, if we're doing things like this with each other.)⁠
⁠
I've been doing that work myself. I've been confronting my own demons and looking in the mirror, and sometimes had to grieve what I saw there. I've been grappling with all the ways *I* was the villain in someone else's story. ⁠
⁠
My hope is that this brutal, healing work grows me & gives me peace. I hope it helps me have deeper, more consistent relationships. And I hope that it helps me show up even more lovingly and present for my children, and that they carry that forward into their lives, their relationships and maybe even their children one day.⁠
⁠
That's culture making.⁠
⁠
None of that will ever be a feature length film, or see a stage, or be on a NY Times Best Seller List. It's not going to go viral.⁠
⁠
But it's how spread the seeds for a future in which we all flourish. We heal wounds. We heal each other. We move in courage and love.⁠
⁠
Personal love is justice work, too.⁠
⁠
And it's never too late to start over.⁠
⁠
I'm starting the New Year over, in fact! The first 17 days were a blur. So let's begin again, better.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
#WeAreTheCultureMakers⁠
There's a reason I included WEEKLY live, guided meditations in We Are The Culture Makers 2022 and it's this: ⁠
⁠
In order to really know something, in our bones, it can't ONLY come from one direction. ⁠
⁠
We need to pick up the signals from many sources. We've got to receive the messages via our heads, our hearts, our bodies and our spirits.⁠
⁠
***⁠
We deserve to feel calm. We deserve to feel relief from anxiety and stress. ⁠
⁠
Even as we're growing our lives, growing our careers, changing our culture...our lives can't be a relentless grind. ⁠
⁠
There's got to be space and grace.⁠
⁠
🌸So that the knowledge of who you are -- A CULTURE MAKER -- seeps into your bones.⁠
⁠
🌸So that this knowingness forms a protective cloak that you carry with you everywhere.⁠
⁠
🌸And so that you're regularly relieving stress and calming your central nervous system. ⁠
⁠
This world can be hell on sensitive, thoughtful women and I want our daily experience in our own skins to change.⁠
⁠
***⁠
That's why I'm so delighted that yoga breathing & meditation teacher  Ntathu Allen leads these LIVE guided meditations for us each week.⁠
⁠
Because We Are The Culture Makers is NOT about work-work-work. ⁠
⁠
Gentleness and replenishment is part of the culture-making, power-building experience we're creating, together.⁠
⁠
love + justice⁠
⁠
Kelly⁠
⁠
PS We Are The Culture Makers 2022 is low-cost online group coaching collective AND 100% PURE JET FUEL. Use it to power your life, your work, and your impact in the world. I invite you to learn more at the link in profile.⁠
⁠
PPS You can find Ntathu Allen at @yogainspiresyou
Wondering if you’re worthy, ⁠
over-giving ('tis the season)⁠
questioning if you belong at the table, ⁠
and feeling like you have to do everything yourself ⁠
⁠
are NOT your natural inclinations.⁠
⁠
They’re the voice of an unjust culture working through you without your consent.⁠
⁠
So is imposter complex.⁠
⁠
We doubt ourselves because we live in a woman-doubting culture. ⁠
⁠
And...no more.⁠
⁠
Let's change the channel.⁠
⁠
Let's unlearn this toxic social conditioning⁠
and reaffirm + revalidate ourselves...⁠
⁠
...so we can shrink our self-doubt and grow our power.⁠
⁠
Personally AND collectively.⁠
⁠
Because #WeAreTheCultureMakers⁠
⁠
:::::⁠
⁠
Please, in the midst of the pressure that can come with this time of year, take a moment to connect with someone who sees your power and sincerity. Let them tell you great things about yourself. Really hear it. ⁠
⁠
And, if you can, do it for someone else. Get on the phone and praise the sh*t out of them.⁠
⁠
We're often running on empty tanks and being seen and affirmed with sincere & true words of encouragement are pure jet fuel.⁠
⁠
Let's fly. ⁠
⁠
Or land the planes that have been in the air too long.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
⁠
⁠
⁠
⁠
#feministmindset #leadwithsoul #feministcoaching #embodiedleadership #womeninthearena #breakingcycles #darkbeforethedawn