The Feminist Copywriting Certification Program

More Impact, Less Harm

Learn to Write EFFECTIVE Copy

Through the Lens of Justice

Feminist Copywriting

***The Certificate Program***

For...Entrepreneurs

For...Marketing Professionals

For...Writers

For...Culture Makers

For those of you COMMITTED 

to building a future 

in which we all flourish.

Photo credit for images 2, 4, 5, 6, 8: #WOCINTECHCHAT's  photo collection at www.wocintechchat.com

Let's Write Our Way There

But These Institutions Were Not Made for Us

Our words convince people to make life-altering and even culture-changing decisions --

Writers, Marketers & Entrepreneurs 

are Culture Makers

If you're reading this, it's probably because you already know that the unjust status quo was built to privilege some people and exploit others...


And you already know that using existing systems and formulas, as-is, simply replicates oppression...


This is also true of the institution of copywriting.


Traditional copywriting teaches you to persuade and convince people using subconscious social triggers.


Nearly every online marketing system teaches you to leverage scarcity, abuse reciprocity, manufacture authority, and misuse community in order to disempower people and get them to make unconscious decisions -- often in financially high-risk situations. 


The triggers and tactics baked into these models are politically problematic -- and often, personally dangerous. 

That's why we get paid to write or hire copywriters for our businesses.


Because words have impact. 


They are tools of influence and we use them to build websites, brands, campaigns, and cultures. 


We use them to influence each other.

Take Action! 

Buy Now! 

Sign the Contract! 

Sign the Petition! 

Vote!

We don’t play that rigged game. 

That's where

Feminist Copywriting

comes in.

Your Feminist Copywriting Certification is an interactive, online 10-week course. 


In it, you will learn a framework and repeatable process for creating EFFECTIVE online copy through the lens of justice -- for yourself, organizations, or copywriting clients.


Each week, a new module comes available and contains a video lesson (with transcript) and workbook containing exercises, prompts and resources.


There's one certification assignment each week; complete them all and submit for them review in order to earn your certification.

Let's unlearn.

Let's take responsibility.

Let's Rise.

Let's WRITE.


The Feminist Copywriting Certification Program

$995

10 Weeks

10 Modules

Weekly Office Hours (every Tuesday at 9am PST)


We start August 12th

Get certified to write copy that creates more impact, less harm

Build a new foundation. Learn the framework for Feminist Copywriting and how to apply its principles, processes, and marketing strategies...


...so you can create effective copy that does NOT leverage oppression.

Unlearn. First, you'll take a tour of traditional copywriting systems and learn how to detect its subconscious, low-consent, high-risk triggers...


...so you can spot them both in the wild and in your own work AND THEN GET RID OF THEM.

NO BUSY WORK. Exercises and assignments are designed to help you generate copy you can USE right away -- on your own site or for clients

Get support. Pop in for live office hours each week (via Zoom) to ask questions and work through challenges. 


Can't make it? Submit your questions ahead of time and listen to the replay for your answers.

Get ready for professional practice. Get equipped with a bundle containing interview questions, copy templates, swipe files, and a list of tech tools so you can quickly set up a back-end you feel confident about...and then, get to work!

Get Certified. Submit your completed assignments for review & certification -- then highlight your Feminist Copywriting Certificate in YOUR bio, on LinkedIn, and your website. Show clients they can trust you NOT to use subconscious triggers/predatory sales tactics against them

Create a portfolio. The weekly modules are designed to help you produce an entire website of copy (yours, or a client's)

WRITE. You'll learn to write dynamic and MEMORABLE Sales Pages, About Pages, Home Pages and website copy

Hi! I'm Kelly Diels (she/her). 


I’m a writer and a feminist marketing consultant.


I teach feminist marketing and I coach + consult with feminist organizations and entrepreneurs who are flourishing because they build feminist practices into every aspect of their work — including their marketing.

headshot of Kelly Diels wearing glasses

The Feminist Copywriting Framework and its tactics are based on explicit consent, shared values, vision, inclusion and deliberate, conscious action -- so you can create copy that shines...


...without any harmful, oppressive side-effects.


And in a marketplace saturated with contempt for the customer, thoughtful content that's based on respect for your customer WILL stand out.

The entrepreneurs and organizations I work with are culture makers committed to using our voices, our media, our business practices and our platforms to make a better world, right now.

Meet Your Teacher

I want you to know that yes, it IS possible to get attention and sales WITHOUT using exploitative copywriting tactics and subconscious social triggers -- aka "traditional online copywriting".


Instead, you can learn and use the Feminist Copywriting Framework + suite of tools. 


Feminist Copywriting means applying your principles to your copy and writing through the lens of justice. 

Write FEMINIST Copy That...

Gets Attention

Builds Influence

Grows Businesses

WITHOUT leveraging oppression

Module 7

Module 8

Module 9

Your 10 Weekly Modules

Module 2

What do feminists do? We name our experiences and we invent language to describe them. (Think: mansplaining, gaslighting, derailing, intersectional, cis, kyriarchy.) In week 2, we'll use the FEMINIST NAMING FRAMEWORK to build out specific, STAND-OUT language for your copy.

In week 1, we map the abusive, oppressive traditional copywriting system that's become the 'norm' in online marketing so that you will INSTANTLY recognize those tactics when you see them and AVOID REPLICATING THEM in your own copy.

Module 1

Module 9

Feminist copywriting means documenting THE ACTUAL BUSINESS PRACTICES, not the optics. In week 9, you'll complete exercises and prompts designed to generate copy for 1) a Manifesta and 2) the outline of a Values Statement explaining the org's practices around gender and inclusion.

Module 3

In week 3, you'll complete exercises to reveal Your One True Marketing Message, which has two components : 1) The signature half-phrase or declaration a brand gets known for, and 2) A bio statement that makes the overall value of the your services (or your client's services) TANGIBLE AND BENEFICIAL.

Module 4

Conventional About Pages use rags-to-riches or Cinderella stories to manufacture unearned authority. In week 4, you'll replace that privilege tactic by using a framework for writing RICHER, MORE SUBSTANIAL About Pages that are based on lineage, lived experience, and your client's body of work (or yours!).

Module 5

In week 5, we're drawing upon the Naming work you did in Module 2 to describe your Methodology in CONCRETE terms, so that your client instantly grasps the benefits of working with you. You'll also learn how to use your Work With Me as a tour of your entire site, so that your reader stays longer, learns more, and feels more CONNECTED to your work.

Module 6

In conventional copywriting, sales pages start by manufacturing a problem and then pressing on pain points so that people are subconsciously triggered into "solving" the problem by purchasing. In week 6, you'll do it differently and learn how to start sales pages with a vision + shared values, so that people reading can consciously and deliberately DECIDE to take action.

In week 7, you'll continue working on the second half of the sales page. You'll learn how to "bear loving witness" to your end-users' challenge (instead of pressing pain points); how to dissolve shame and invite action; and complete prompts that will help you translate the logistics of the offer into DESIRABLE BENEFITS that RESONATE with potential customers.

Module 7

In week 10, you'll build on the brand language you defined in modules 2, 3 and 4 and use it to add the final flourishing touches to your website copy: meta descriptions, button text, drop-down menu titles, and calls-to-action.

Module 10

1. UNLEARN PREDATORY COPYWRITING NORMS

2. BUILD + AND APPLY YOUR FEMINIST COPYWRITING FRAMEWORK

3. CRAFTING YOUR "ONE TRUE MARKETING MESSAGE"

9. DEFINE YOUR FEMINIST PRACTICES + CLARIFY THE POLITICS OF YOUR LANGUAGE

Whenever there's an opportunity to opt-in, that needs to be as HIGH CONSENT as possible. That's why in week 8, you'll a framework and tactics for creating high-consent Subscribe Pages and Landing Pages

Module 8

4. WRITING SUBSTANTIAL & MEMORABLE ABOUT PAGES

5. HIGHLIGHT THE SUBSTANCE OF YOUR WORK IN YOUR WORK WITH ME PAGES

6. WRITING A NON-PREDATORY SALES PAGE, PART A

7. WRITING A NON-PREDATORY SALES PAGE, PART B

PLUS...

8. WRITING HIGH-CONSENT SUBSCRIBE PAGES AND LANDING PAGES

10. PUTTING IT ALL TOGETHER

Use these modules to generate copy for clients or yourself

This is an optional, bonus module designed to help freelance copywriters plan the backend of your process for working with clients, from start to finish (including scripts for interviewing clients)...


...so you can get started working with new clients, right now. (Other service providers may find it useful, too.)

BONUS MODULE!

A 5-day mini-course to help you become PERSUASION-PROOF so that abusive copy or leaders can't prey on you.

FREE COURSE!

Earn Your Feminist Copywriting Certification

  • 10 Weeks
  • 10 Modules
  • Weekly Office Hours (every Tuesday at 9am PST)

August 12 - October 4

$995

Learn how to write copy

through the lens of justice

so you can create flourishing new realities

for your clients, your communities

and yourself

Feminist Copywriting

***The Certificate Program***

More Impact, Less Harm

10 Modules | 10 Weeks | Weekly Office Hours

We start August 12th.

$995

***More Impact, Less Harm***


Thank you for being here with me.





Together We Rise Communications Inc. © 2019


Photo credit for five of the photos in my photo grid :  #WOCINTECHCHAT at www.wocintechchat.com