empowermyth Archives • Kelly Diels

The Female Lifestyle Empowerment Brand: We Can Do Better

By Kelly Diels | March 31, 2016 |

The Female Lifestyle Empowerment Brand is a problematic ideology of ideal femininity sold to us by the entrepreneurs and leaders we most trust, and hire.

The Female Lifestyle Empowerment Brand. An introduction.

By Kelly Diels | January 4, 2016 |

The Female Lifestyle Empowerment Brand is the modern incarnation of what Betty Friedan called The Feminine Mystique and Naomi Wolf called The Beauty Myth.