Sunday Love Letter Archive
Sunday
Love Letter
Archive
Every Sunday,
I send a newsletter by email
I don't post all of those newsletters on my website...but here are a few.
PS you can subscribe to my Sunday Love Letter here.
Why Online Groups Might Not Be That Great For Us
How NOT to Get Swamped by It All
Business, Capitalism, and Money Guilt. A Cure.
for when your contribution or leadership isn’t being acknowledged…
Business Tips for Culture Makers #624: CAUTION: how your principles and beliefs get leveraged and EXPLOITED to grow the platforms of our opponents
Who’s running our social media accounts? Us, or our social conditioning?
Who Run the World? (Other than Beyonce)
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An epiphany from late 2018: I was scrambling to find time for a new collaboration.
Witnessing this in live action, my collaborator, PK Mutch (Petra), said to me, with been-there-done-that sympathy, "That`s what women do -- we scale horizontally."
I immediately recognized that this was why my business wasn`t working the way I wanted it to -- but I didn`t know how to fix it.
A few days later, I went out with a colleague I`d worked with a long time ago at a huge telecom. She started talking about the new `vertical` she was managing.
Suddenly it all clicked.
The telecomm as a whole had lots of services, lots of clients and lots of offers, sure; but each vertical HAD ITS OWN TEAM and its own content. It was a unit unto itself.
That`s how they got traction in each of those verticals and how the company as a whole did well. By focusing on one client and one offer.
What I had done, in my own business, was the opposite of that.
I had one team (me) but many verticals. Several different client profiles, several different offers.
For years, my biz strategy was to constantly invent new programs and offers --and create all new launch material to go with them. ⠀
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I was always inventing and overworking.
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As a result, I never quite got traction on ANY of my offerings, so I was always scrambling for cash AND constantly on the verge of burn out.⠀
That`s why my business wasn`t getting the momentum I was hoping for, and why I was personally exhausted. I wasn`t concentrated in ONE vertical; instead, I`d scaled horizontally across many.
And I was only one person!
So how do you stop scaling horizontally?
You create a signature piece of intellectual property that becomes the centre of your business.
A signature program is a way to do less while making more.
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I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.
Apr 23
Marketing, social media and deliberate self-promotion aren’t a distraction.
They’re activities that add up to a winning and significant body of work.
They`re not a distraction from ideation. They ARE your ideas.
Here are 3 counterintuitive but KEY activities for Thought Leaders to commit to for putting their ideas out into the world, developing their body of work and moving forward in their business:
1. SOCIAL MEDIA.
It`s not *just* about getting attention. Social media can be a lab for cultivating your ideas, so put snippets of ideas out on social, every day.
2. NETWORKING.
Having conversations with interesting people -- even preaching to boring ones -- provides creative stimulus and opportunities to forge creative connections and embroider your ideas.
3. WILD IDLING.
True thought leadership & meaningful bodies of work require unstructured leisure time and “wild idling.” (h/t @LianneRaymond)
ONE MORE TIME, WITH FEELING:
Self-promotion is not a distraction from your body of work.
It’s part of how you create meaningful work that matters. It`s an idea-growing practice.
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I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.
#BodyOfWork #MakingAnImpact #ThoughtLeader #ContentStrategy #LevelUpYourBusiness #CreativeEntrepreneur #CreativeEntrepreneurship #IntentionalBusiness #BrandingIdentity #SocialMediaForBusiness #SocialEntrepreneur #IntellectualProperty
Apr 19
Are you wrestling with Imposter Complex? This might help. #impostersyndrome #impostercomplex #thoughtleadership #creativeentrepreneur #intellectualproperty #bodyofwork #WeAreTheCultureMakers #deepwork #slowproductivity #visibility #edwardsaid #orientalism #culturalexile #yourdifferenceisyourstrength www.kellydiels.com
Apr 18
Dear Multi-Passionate Maker,⠀
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Maybe you don`t have Shiny Object Syndrome.⠀
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Maybe you`ve been studying & practicing all of these modalities because you`re developing a rich body of work, across time.⠀
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(No maybe about it.)⠀
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Multi-passionate professionals often get told that they`re "scattered" & need to focus.⠀
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They then internalize negative messages insisting that their orientation towards lifelong learning, curiosity & creativity is a barrier to success.⠀
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IT`S NOT.⠀
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It`s how we build the deep work & creative solutions needed for these urgent times.⠀
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Often, when I work with multi-passionate professionals, it`s wildly obvious to me that they`re collecting tools, synthesizing across traditions -- and making a whole new thing! -- in order to solve complex social problems.⠀
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They`ve been gathering all.the.tools.⠀
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You know what all those tools add up to? ⠀
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A practice. A way of doing things. A framework. Your unique process.⠀
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***You have a methodology.*** ⠀
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So let`s build language for it and NAME IT, specifically.⠀
Naming your method makes it tangible AND SALEABLE.⠀
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Now it now gets a lot easier to explain it to other people...⠀
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...and becomes more obvious why they might want to work with you :)⠀
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Once you name it, you substantiate it. ⠀
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****Including to yourself.****⠀
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Now YOU can see how everything you`ve trained in has led up to this, has prepared you for this work.⠀
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Because, dear Multi-passionate Maker, you`re NOT spinning your wheels or getting distracted by shiny things.⠀
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You`re growing the solutions & institutions of the future.⠀
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Let`s make sure you`ve got the language to describe them. ⠀
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love + justice,⠀⠀
Kelly⠀
#SurfaceYourMethodology #IntellectualProperty #DeepWork #BodyOfWork #SlowProductivity #ThoughtLeadership #ThoughtLeader #MeaningfulWork #WeAreTheCultureMakers
Apr 18
I repeat:
Self-promotion is NOT a distraction from your Body of Work - it’s a lab for your thought leadership!
People often think social media is frivolous. A time-suck.
Or that marketing, networking & self-promotion take your time away from the *real* work.
But in my latest blog post, I’m sharing with you 3 surprising key activities that will add up to a SIGNIFICANT and MEANINGFUL Body of Work.
Check it out here: https://kellydiels.com/meaningful-bodies-of-work-require-base-hits
My Blog link can also be found in my bio @kelly.diels
_____________⠀⠀
I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.⠀
#BodyOfWork #MakingAnImpact #ThoughtLeader #ContentStrategy #LevelUpYourBusiness #CreativeEntrepreneur #CreativeEntrepreneurship #IntentionalBusiness #BrandingIdentity #SocialMediaForBusiness #SocialEntrepreneur #IntellectualProperty
Apr 15
