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NOT interested in doing business as usual?
Good. Me neither.
The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brand) produce inequity and injustice…
…and we do NOT have to do it that way.
And…if we scrap the old, unjust business practices, what do we replace them with?
For the last several years, I’ve been developing alternative, justice-informed*, feminist marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.
Here are some of the transformative, liberatory #FeministMarketingTools we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.
* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.
Click for different topics below
I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.
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In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.
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See also:
Feminst marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.
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Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.
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White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.
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Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.
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Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…
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In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.
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What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.
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I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something feminist entrepreneurs can champion.
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In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.
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Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.
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When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.
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Using your resources and reputation to lift people starting out is a culture making tool. When we use feminist business practices, everyone can flourish.
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Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.
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Inventing feminist marketing ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”
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To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.
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Feminist Marketing Tip #301: Use Social Media Posts To Refine Your Ideas
What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?
Read MoreFeminist Marketing Tip #402: Preserve Your Body of Work
We’re all marketing with content, so let’s make sure we actually *own* our content and benefit from it. On our own platforms. Build your own archive of work
Read MoreSee also:
Little Birds: Social Media + Visibility for Feminist Entrepreneurs (Workshop)