KELLY COLLAGE_Feminist Marketing Tools

FREE:

Feminist

Marketing Tools

NOT interested in doing business as usual?

Good. Me neither.

The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brandproduce inequity and injustice

…and we do NOT have to do it that way.

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And…if we scrap the old, unjust business practices, what do we replace them with?

For the last several years, I’ve been developing alternative, justice-informed*, feminist marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.

Here are some of the transformative, liberatory #FeministMarketingTools we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.

* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.

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Feminist Marketing Tool #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

June 26, 2016

I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.

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Feminist Marketing Tool 611: Stop Charging Extra for Payment Plans and Do This Instead

June 11, 2020

In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Feminist Marketing Tool #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

February 20, 2019

Feminst marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

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Feminist Marketing Tool #527: Pledge to Only Speak at Events/Podcasts that are SUBSTANTIALLY Inclusive

May 27, 2016

Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.

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Feminist Marketing Tool #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

August 16, 2017

White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.

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Feminist Marketing Tip #1225: Yes, Use Photos of Yourself!

March 19, 2018

Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.

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Feminist Marketing Tip #1220: A Feminist Approach to Stock Photos

May 31, 2019

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…

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Feminist Marketing Tool #521: Refresh Consent with a Pre-Launch Email

May 24, 2020

In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Feminist Marketing Tip #529: Nope, Opt-Ins are NOT Mandatory

February 26, 2018

What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.

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Feminist Marketing Tip #54: The GDPR is Good for Consent Culture

May 4, 2018

I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something feminist entrepreneurs can champion.

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Feminist Marketing Tip #421: Ditch the Makeover Myth

April 21, 2018

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

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Feminist Marketing Tool: Hire Them When They’re Hungry. Hire Them on The Way Up.

March 29, 2016

Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.

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Feminist Marketing Tip #1025: Invest In Your Community

October 25, 2017

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.

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More Tools for Culture Makers: Signal Boost. Refer. Mentor

June 2, 2019

Using your resources and reputation to lift people starting out is a culture making tool. When we use feminist business practices, everyone can flourish.

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Feminist Marketing Tip #301: Use Social Media Posts To Refine Your Ideas

March 5, 2018

What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?

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Feminist Marketing Tip #402: Preserve Your Body of Work

April 2, 2018

We’re all marketing with content, so let’s make sure we actually *own* our content and benefit from it. On our own platforms. Build your own archive of work

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Feminist Marketing Tool #624: CAUTION: how your feminist efforts get leveraged and EXPLOITED to grow the platforms of our opponents

June 24, 2019

Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.

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Feminist Marketing Tip #314: Save Marketing You Love

March 12, 2018

Dear Feminist Marketers: let’s learn from what we love.

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Feminist Marketing Tip #130: Read Outside Your Niche and Ask “What if…?”

January 30, 2018

Inventing feminist marketing ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”

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Feminist Marketing Tip #1230: JOURNAL

December 31, 2017

To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a business that generates money AND justice

Let’s create a future in which we all flourish.

Are you in?

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