Feminist Marketing Tools

KELLY COLLAGE_Feminist Marketing Tools

FREE:

Feminist

Marketing Tools

NOT interested in doing business as usual?

Good. Me neither.

The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brandproduce inequity and injustice

…and we do NOT have to do it that way.

flora-flowers

And…if we scrap the old, unjust business practices, what do we replace them with?

For the last several years, I’ve been developing alternative, justice-informed*, feminist marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.

Here are some of the transformative, liberatory #FeministMarketingTools we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.

* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.

about-square-min-min
side-right

Feminist Marketing Tool #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

June 26, 2016

I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.

Read More

Feminist Marketing Tool 611: Stop Charging Extra for Payment Plans and Do This Instead

June 11, 2020

In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Read More
line-down

Feminist Marketing Tool #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

February 20, 2019

Feminst marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

Read More

Feminist Marketing Tool #527: Pledge to Only Speak at Events/Podcasts that are SUBSTANTIALLY Inclusive

May 27, 2016

Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.

Read More

Feminist Marketing Tool #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

August 16, 2017

White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.

Read More

Feminist Marketing Tip #1225: Yes, Use Photos of Yourself!

March 19, 2018

Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.

Read More

Feminist Marketing Tip #1220: A Feminist Approach to Stock Photos

May 31, 2019

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So…

Read More

Feminist Marketing Tool #521: Refresh Consent with a Pre-Launch Email

May 24, 2020

In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Read More
line-down

Feminist Marketing Tip #529: Nope, Opt-Ins are NOT Mandatory

February 26, 2018

What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.

Read More
line-down

Feminist Marketing Tip #54: The GDPR is Good for Consent Culture

May 4, 2018

I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something feminist entrepreneurs can champion.

Read More

Feminist Marketing Tip #421: Ditch the Makeover Myth

April 21, 2018

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

Read More

Feminist Marketing Tool: Hire Them When They’re Hungry. Hire Them on The Way Up.

March 29, 2016

Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.

Read More

Feminist Marketing Tip #1025: Invest In Your Community

October 25, 2017

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.

Read More

More Tools for Culture Makers: Signal Boost. Refer. Mentor

June 2, 2019

Using your resources and reputation to lift people starting out is a culture making tool. When we use feminist business practices, everyone can flourish.

Read More

Feminist Marketing Tip #301: Use Social Media Posts To Refine Your Ideas

March 5, 2018

What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?

Read More
line-down
line-down

Feminist Marketing Tool #624: CAUTION: how your feminist efforts get leveraged and EXPLOITED to grow the platforms of our opponents

June 24, 2019

Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.

Read More

Feminist Marketing Tip #314: Save Marketing You Love

March 12, 2018

Dear Feminist Marketers: let’s learn from what we love.

Read More

Feminist Marketing Tip #130: Read Outside Your Niche and Ask “What if…?”

January 30, 2018

Inventing feminist marketing ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”

Read More

Feminist Marketing Tip #1230: JOURNAL

December 31, 2017

To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.

Read More
side-left

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a business that generates money AND justice

Let’s create a future in which we all flourish.

Are you in?

Business can inadvertently be a spiritual journey.⁠
⁠
(Same with parenting; h/t @toimarie for all of our conversations over the years about the way these two vocations/callings have grown our spirits and capacities). ⁠
⁠
You *think* that you were just trying to make money in your biz, but in order to do that, you have to confront your internalized oppression. You have to go to the edges of your conditioning. You have to take a step back from the cultural stories meant to limit you. You have to learn how work WITH your fears and befriend your #ImposterComplex (‘cuz they’re never going away). ⁠
⁠
In other words: business development and successful entrepreneurship ends up being a massive self-help class that you didn't know you signed up to take.⁠
⁠
Which is why building out your platform can feel so overwhelming and so isolating. (It is definitely NOT you; it's just the nature of the project.)⁠
⁠
You THOUGHT you were doing something pragmatic like building a #SalesFunnel or calculating your #pricing; but each of these activities inevitably comes with a huge side order of figuring-out-exactly-who-you-are-and-what-you-stand-for. ⁠
⁠
Obviously that can take a LOT more energy than it seems...which is why it's so essential to be rooted in relationships and communities that fill you back up. ⁠
⁠
You're spiritually cultivating yourself while also growing a business; and both of these things, on their own, are high-burn activities...⁠
⁠
Together? Even more so. ⁠
⁠
So get yourself loved-up and resourced. Get support. Get poured into and spiritually replenished so you can flourish while you're growing and regrowing EVERYTHING in your world. #WeAreTheCultureMakers⁠
⁠
_________⁠
I'm Kelly Diels and I'm a #FeministMarketing consultant. I lead a intimate one-year #mastermind for coaches, leaders, healers, and culture-makers called FLORA that helps you build a thriving business that makes money AND justice
I trust you with power and money.

***

⁠Many of us believe, on a cellular level, that money + power = abuse. 

Because that's what we've lived.⁠

Many fat women and women of colour and queer women and disabled folks and trans and non-binary folks (and, and, and) have experienced power being used abusively against us...⁠
⁠
...which often means that some of us are going to be wildly uncomfortable with power-building -- in all forms.⁠
⁠
Which raises a critical question for our lives: what will we think about ***ourselves*** if we earn money and power?⁠
⁠
***⁠
If you recoil from holding power or money even as you need them and explicitly seek them, please know that there is nothing wrong with you. This tension actually a sign that your sense of justice is finely honed.⁠
⁠
It means you don't want to become that which you oppose.⁠
⁠
This, obviously, is a very good thing. Let's be relieved that our moral compasses are working.⁠
⁠
And let's break the spell*. ⁠
(h/t @amandaklaird for this *language)⁠
⁠
***⁠
Here's how we break cultural spells and intervene in unconscious sequences and patterns:⁠
⁠
We surface them. Expose them. Make them conscious.⁠
⁠
To break the money-power-abuse spell, let's explicitly, consciously ask ourselves if what we have been conditioned believe about ourselves and power and money is true:⁠
⁠
🌺Is it true that if you have power, you will abuse it?⁠

🌺Is it true that if you have money and power, you will use it to exploit people?⁠

🌺Is it true that the only way to get money is to harm people?⁠
⁠
***⁠
⁠
When I inquired into my own beliefs about power and explicit asked myself, do I want to use money and power the way it's been used against me (To hurt people? To dominate? To hoard?)...⁠
⁠
...the answer is NOOOOOOOOOO.⁠
⁠
And so the spell is broken.⁠
⁠
***⁠
⁠
I trust you with power, money & resources.⁠
⁠
Let's get them, grow them, and use them to flourish -- personally & collectively.⁠
⁠
Because we are the culture makers.⁠

🌺🌺🌺

I'm Kelly Diels and I'm a #FeministMarketing consultant. I help feminist entrepreneurs & culture-makers make money AND justice. 

PS liked this post? You should see my Sunday Love Letters 🙂 

Link in bio to subscribe
For when you're feeling insignificant or ineffective:⁠
⁠
Right now, your action and your example is valorizing and fortifying someone else.⁠
⁠
Someone is learning from you. Someone is softened, strengthened, resolved. Someone is thinking *I can do that, too.*⁠
⁠
Action inspires action.⁠
⁠
Keep going. Keep contributing. We need you.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
#WeAreTheCultureMakers⁠

Photo by @kristympowers 
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
#feministcopywriting #feministbusiness #wearetheculturemakers #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciouscopywriting  #feministmindset #changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice  #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness  #emergentstrategy #girlboss #goaldigger⁠
don't mind me, I'm just out here in the forest being fabulous.⁠
⁠
⁠
⁠
🌺🌺🌺🌺🌺🌺⁠
⁠
I'm Kelly Diels and I'm a #FeministMarketing consultant. One of the first thing I do with clients is help them figure out their business model aka HOW THEY MAKE MONEY ( their pricing, their offer, their accessibility strategies, their time) and I do it through the lens of justice. Usually we are not in the forest for these meetings but a girl can dream. #moneyandjustice⁠
⁠
#bodyacceptance #sneakerhead #fatootd  #bodypositivity #fatshion #fatacceptance #ootd #feministmindset #changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice  #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness  #emergentstrategy #girlboss #goaldigger⁠
⁠
photo by @daniellecohenphotography⁠
Visibility Facts⁠
⁠
***Huge Visibility Might Not Be Necessary***⁠
⁠
We're trained to believe that huge social media followings & massive lists are what it takes to build a flourishing business.⁠
⁠
But that might only be true if you're in the low-price, volume business (think: Walmart).⁠
⁠
For service businesses, on the other hand, a list of 1,000 or 2,000 people can deliver a FLOURISHING business⁠.⁠
⁠
AND: big visibility and a huge social media following don't necessarily equate to a big list or a thriving business. I've seen LOTS of people with 30,000 or 100,000 followers on social media with no list &  no sales.⁠
⁠
So...some of the fraughtness around #visibility can be dissolved if we get forensic about our #VisibilityGoals:⁠
⁠
🌺Take your annual revenue⁠
🌺Divide it by your list size⁠
🌺How much does each subscriber bring in revenue to your biz?⁠
⁠
eg $100,000 / 2,000 subscribers = $50 in revenue per subscriber⁠
⁠
NOW: How many people do you need on your list to reach your next revenue goal?⁠
⁠
🌻You might not need to be chasing 30K Youtube followers⁠
🌻You might not need 10K people on Instagram⁠
🌻You might only need 2,500⁠
🌻Or 500!⁠
⁠
(I know people who make 6 figures+ with only 500 people on their list)⁠
⁠
The point of this exercise is for you to calculate what you want to earn, and then project what level of visibility you need to achieve that number.⁠
⁠
And then do that. ⁠
⁠
You don't have to do visibility for the sake of visibility. ⁠
⁠
You can decide what you want to achieve financially and then build the level of visibility that delivers on those goals. ⁠
⁠
***No hyper-visibility required***⁠
⁠
_________⁠
I'm Kelly Diels and I'm a #FeministBusinessCoach. ⁠
⁠
I help culture makers like you build a thriving business that makes money AND justice...without burning out.⁠
⁠
⁠
#feministmindset #changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice  #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness  #emergentstrategy #girlboss #goaldigger⁠

Business can inadvertently be a spiritual journey.⁠
⁠
(Same with parenting; h/t @toimarie for all of our conversations over the years about the way these two vocations/callings have grown our spirits and capacities). ⁠
⁠
You *think* that you were just trying to make money in your biz, but in order to do that, you have to confront your internalized oppression. You have to go to the edges of your conditioning. You have to take a step back from the cultural stories meant to limit you. You have to learn how work WITH your fears and befriend your #ImposterComplex (‘cuz they’re never going away). ⁠
⁠
In other words: business development and successful entrepreneurship ends up being a massive self-help class that you didn't know you signed up to take.⁠
⁠
Which is why building out your platform can feel so overwhelming and so isolating. (It is definitely NOT you; it's just the nature of the project.)⁠
⁠
You THOUGHT you were doing something pragmatic like building a #SalesFunnel or calculating your #pricing; but each of these activities inevitably comes with a huge side order of figuring-out-exactly-who-you-are-and-what-you-stand-for. ⁠
⁠
Obviously that can take a LOT more energy than it seems...which is why it's so essential to be rooted in relationships and communities that fill you back up. ⁠
⁠
You're spiritually cultivating yourself while also growing a business; and both of these things, on their own, are high-burn activities...⁠
⁠
Together? Even more so. ⁠
⁠
So get yourself loved-up and resourced. Get support. Get poured into and spiritually replenished so you can flourish while you're growing and regrowing EVERYTHING in your world. #WeAreTheCultureMakers⁠
⁠
_________⁠
I'm Kelly Diels and I'm a #FeministMarketing consultant. I lead a intimate one-year #mastermind for coaches, leaders, healers, and culture-makers called FLORA that helps you build a thriving business that makes money AND justice
I trust you with power and money.

***

⁠Many of us believe, on a cellular level, that money + power = abuse. 

Because that's what we've lived.⁠

Many fat women and women of colour and queer women and disabled folks and trans and non-binary folks (and, and, and) have experienced power being used abusively against us...⁠
⁠
...which often means that some of us are going to be wildly uncomfortable with power-building -- in all forms.⁠
⁠
Which raises a critical question for our lives: what will we think about ***ourselves*** if we earn money and power?⁠
⁠
***⁠
If you recoil from holding power or money even as you need them and explicitly seek them, please know that there is nothing wrong with you. This tension actually a sign that your sense of justice is finely honed.⁠
⁠
It means you don't want to become that which you oppose.⁠
⁠
This, obviously, is a very good thing. Let's be relieved that our moral compasses are working.⁠
⁠
And let's break the spell*. ⁠
(h/t @amandaklaird for this *language)⁠
⁠
***⁠
Here's how we break cultural spells and intervene in unconscious sequences and patterns:⁠
⁠
We surface them. Expose them. Make them conscious.⁠
⁠
To break the money-power-abuse spell, let's explicitly, consciously ask ourselves if what we have been conditioned believe about ourselves and power and money is true:⁠
⁠
🌺Is it true that if you have power, you will abuse it?⁠

🌺Is it true that if you have money and power, you will use it to exploit people?⁠

🌺Is it true that the only way to get money is to harm people?⁠
⁠
***⁠
⁠
When I inquired into my own beliefs about power and explicit asked myself, do I want to use money and power the way it's been used against me (To hurt people? To dominate? To hoard?)...⁠
⁠
...the answer is NOOOOOOOOOO.⁠
⁠
And so the spell is broken.⁠
⁠
***⁠
⁠
I trust you with power, money & resources.⁠
⁠
Let's get them, grow them, and use them to flourish -- personally & collectively.⁠
⁠
Because we are the culture makers.⁠

🌺🌺🌺

I'm Kelly Diels and I'm a #FeministMarketing consultant. I help feminist entrepreneurs & culture-makers make money AND justice. 

PS liked this post? You should see my Sunday Love Letters 🙂 

Link in bio to subscribe
For when you're feeling insignificant or ineffective:⁠
⁠
Right now, your action and your example is valorizing and fortifying someone else.⁠
⁠
Someone is learning from you. Someone is softened, strengthened, resolved. Someone is thinking *I can do that, too.*⁠
⁠
Action inspires action.⁠
⁠
Keep going. Keep contributing. We need you.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
#WeAreTheCultureMakers⁠

Photo by @kristympowers 
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
⁠
#feministcopywriting #feministbusiness #wearetheculturemakers #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciouscopywriting  #feministmindset #changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice  #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness  #emergentstrategy #girlboss #goaldigger⁠
don't mind me, I'm just out here in the forest being fabulous.⁠
⁠
⁠
⁠
🌺🌺🌺🌺🌺🌺⁠
⁠
I'm Kelly Diels and I'm a #FeministMarketing consultant. One of the first thing I do with clients is help them figure out their business model aka HOW THEY MAKE MONEY ( their pricing, their offer, their accessibility strategies, their time) and I do it through the lens of justice. Usually we are not in the forest for these meetings but a girl can dream. #moneyandjustice⁠
⁠
#bodyacceptance #sneakerhead #fatootd  #bodypositivity #fatshion #fatacceptance #ootd #feministmindset #changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice  #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness  #emergentstrategy #girlboss #goaldigger⁠
⁠
photo by @daniellecohenphotography⁠