The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brand) produce inequity and injustice…
…and we do NOT have to do it that way.
And…if we scrap the old, unjust business practices, what do we replace them with?
For the last several years, I’ve been developing alternative, justice-informed*, feminist marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.
Here are some of the transformative, liberatory #FeministMarketingTools we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.
* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.
Click for different topics below
I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.Read More
In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.Read More
Feminst marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.Read More
Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.Read More
White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.Read More
Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.Read More
Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…Read More
What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.Read More
In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.Read More
Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.Read More
When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.Read More
Using your resources and reputation to lift people starting out is a culture making tool. When we use feminist business practices, everyone can flourish.Read More
Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.Read More
Dear Feminist Marketers: let’s learn from what we love.Read More
Inventing feminist marketing ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”Read More