KELLY COLLAGE_Feminist Marketing Tools

FREE:

Feminist

Marketing Tools

NOT interested in doing business as usual?

Good. Me neither.

The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brandproduce inequity and injustice

…and we do NOT have to do it that way.

flora-flowers

And…if we scrap the old, unjust business practices, what do we replace them with?

For the last several years, I’ve been developing alternative, justice-informed*, feminist marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.

Here are some of the transformative, liberatory #FeministMarketingTools we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.

* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.

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Feminist Marketing Tool #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

June 26, 2016

I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.

Read More

Feminist Marketing Tool 611: Stop Charging Extra for Payment Plans and Do This Instead

June 11, 2020

In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Read More
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Feminist Marketing Tool #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

February 20, 2019

Feminst marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

Read More

Feminist Marketing Tool #527: Pledge to Only Speak at Events/Podcasts that are SUBSTANTIALLY Inclusive

May 27, 2016

Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.

Read More

Feminist Marketing Tool #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

August 16, 2017

White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.

Read More

Feminist Marketing Tip #1225: Yes, Use Photos of Yourself!

March 19, 2018

Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.

Read More

Feminist Marketing Tip #1220: A Feminist Approach to Stock Photos

May 31, 2019

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…

Read More

Feminist Marketing Tool #521: Refresh Consent with a Pre-Launch Email

May 24, 2020

In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Read More
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Feminist Marketing Tip #529: Nope, Opt-Ins are NOT Mandatory

February 26, 2018

What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.

Read More
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Feminist Marketing Tip #54: The GDPR is Good for Consent Culture

May 4, 2018

I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something feminist entrepreneurs can champion.

Read More

Feminist Marketing Tip #421: Ditch the Makeover Myth

April 21, 2018

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

Read More

Feminist Marketing Tool: Hire Them When They’re Hungry. Hire Them on The Way Up.

March 29, 2016

Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.

Read More

Feminist Marketing Tip #1025: Invest In Your Community

October 25, 2017

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.

Read More

More Tools for Culture Makers: Signal Boost. Refer. Mentor

June 2, 2019

Using your resources and reputation to lift people starting out is a culture making tool. When we use feminist business practices, everyone can flourish.

Read More

Feminist Marketing Tip #301: Use Social Media Posts To Refine Your Ideas

March 5, 2018

What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?

Read More
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Feminist Marketing Tool #624: CAUTION: how your feminist efforts get leveraged and EXPLOITED to grow the platforms of our opponents

June 24, 2019

Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.

Read More

Feminist Marketing Tip #314: Save Marketing You Love

March 12, 2018

Dear Feminist Marketers: let’s learn from what we love.

Read More

Feminist Marketing Tip #130: Read Outside Your Niche and Ask “What if…?”

January 30, 2018

Inventing feminist marketing ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”

Read More

Feminist Marketing Tip #1230: JOURNAL

December 31, 2017

To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.

Read More
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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a business that generates money AND justice

Let’s create a future in which we all flourish.

Are you in?

**Culture making = tiny acts of doing-it-differently**

Every day, whether we are conscious of it or not, we are making and remaking our culture.

Each of us makes a million tiny agreements at any given moment to go along with our culture and make things run smoothly.

A lot of the times, people disagree with the demands and dictates and practices of our culture, but swallow their voice and say nothing.

And even in that moment, in the internal dissonance and the absence of action, they are culture makers.

In that moment, they (we!) allow the over-culture to continue as it is, unimpeded.

We let the voice of culture speak through our mouths and use our bodies and lives in order to stabilize and regenerate itself.

And that reveals a huge opportunity: we can choose how to deliberately use our culture-making power.

Instead of letting an unjust culture flow through us, we can interrupt it — and we can make a new one.

And we do it with tiny, consistent, committed words + actions + experiments + contributions each day.

**Tiny acts of doing-it-differently are culture making.**

Tiny acts of doing-it-differently dislodge the web of cooperation that the unjust culture requires in order to continue functioning — and creates something new, instead.

For the future, and for right now.

Culture isn’t ‘out there’ or something that’s set in stone and unchanging.

Culture is living and organic; it’s in us; it acts on us; it moves through us…and we co-create it, every day.

And so we, the culture makers, have the power to disrupt it, reimagine it, and make a new one in which everyone flourishes.

Let's do that in a million tiny ways, every day.

Our tiny acts of doing-it-differently, every day, add up to a whole new world.

#WeAreTheCultureMakers

🌺🌺🌺🌺🌺🌺

I'm Kelly Diels and I'm a #FeministBusiness coach and a culture maker. I help feminist entrepreneurs build the language & institutions of the future.

#changemaking #womensempowerment #empowerment #socialimpact #feministcoach #mindset⁠ #feministaf #feminism #socialjustice #feministfounders #entrepreneurialfeminist #bossbabe #buildingtheinstitutionsofthefuture #consciousbusiness #girlboss #goaldigger
...

Today I'm teaching my Money + Justice Workshop at 10 am - free!⁠

It's for everyone who's playing what I call 'the double game' -- striving to create a flourishing livelihood in the existing paradigm while also creating a whole new paradigm.⁠

***********⁠

If you've got mixed feelings about money, you're not alone -- and this workshop is designed to help.⁠

Former attendees often tell me this class dissolves unnecessary shame on contact :)⁠

Because the truth is, we're not bad with money. Our culture has been deliberately bad at distributing money to us.⁠

And...no more.⁠

Let's interrupt that pattern and create a whole new reality for ourselves and our communities.⁠

************⁠

If you can't make it live, there WILL be a recording...but you have to be signed up to get it.⁠

(There's an automation that helps me not have to send a gazillion things by hand.)⁠

Link in bio @kelly.diels to sign up.⁠

See you in a few hours!⁠

love + justice (and money!)⁠

Kelly
...

ANNOUNCEMENT!!!!New affinity group inside #wearetheculturemakers

Janine Bertolo is leading ‘The Caucus of Crones’ for our members ages 50+
******

Posted @withregram • @janine.bertolo

It felt uncomfortable to ask for support in the We Are the Culture Makers (WATCM) 2021 container, to speak my truth and feel held in the magical love light of Kelly Diels’ cultivated community.⠀⠀⠀⠀⠀⠀⠀⠀⠀
I discovered that I am not alone, that there are others who share my feelings and desires and feel the need for community around issues specific to ageing in a world that does not value elders.⠀⠀⠀⠀⠀⠀⠀⠀⠀
I am so proud an honoured to be moderating a new group within the Kelly Diels Culture Makers Group for members aged 50 and older - the Caucus of Crones (!!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
It is a container for cultivating leadership and authority around issues specific to age and ageing, a place for supporting each other, and creating resources for each that can be accessed by younger members, in the present and as they reach the threshold age for joining the group themselves.⠀⠀⠀⠀⠀⠀⠀⠀⠀
We live in cultures that devalue and erase us as we age. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The Caucus of Crones is a container for us to explore and dismantle ageism and its impacts that make us invisible and hypervisible all at the same time, and in all cases prevent being accepted, valued, and seen for our authentic selves. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is culture making.⠀⠀⠀⠀⠀⠀⠀⠀⠀
The Caucus of Crones is the place where we resist ageism in all its destructive iterations. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The Caucus of Crones is the place for celebrating, honoring who we are and how we’ve come this far, a place for stepping into our full power and agency as elders. It is the place for cultivating leadership and authority for elders in our community. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is culture making⠀⠀⠀⠀⠀⠀⠀⠀⠀
I can’t wait to see what we create together!⠀⠀⠀⠀⠀⠀⠀⠀⠀
ps: don’t you just LOVE the graphic created by @flourishonline for the group? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
#wearetheculturemakers⠀⠀⠀⠀⠀⠀⠀⠀⠀
***⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'm Janine, post-traumatic growth and somatic coach. I help people heal & find ease from trauma that gets stuck in the body & gets in the way of living fulfilled and authentic lives. Links in bio
...

There's a narrative in women's empowerment spaces encouraging us to be a "Queen" in our businesses and lives. ⁠

While I totally get -- and FEEL -- the need to channel queenly sovereign energy and use it to fortify ourselves as we navigate a culture that invalidates women at every turn, we need to be reaaaaaalllllly cautious about using "Queen" as a business model.⁠

⁠What being a "Queen" usually means, in the Female Lifestyle Empowerment Brand narrative, is that a Queen delegates her overload tasks to other, lower-paid women.⁠

Voila! personal 'empowerment' for the Queen...⁠

...but no mention of how those who serve her also become queens in their lives???⁠

In other words...this queen metaphor/business model does NOT produce real empowerment. Instead, it produces ONE women who switches positions from prey to predator so she can personally flourish in an unjust system.⁠

I want something MORE for all of us. ⁠

I want us to change the rules and change our business practices and change the whole damn game so we can ALL flourish.⁠

I don't want there to be queens who thrive and servants who barely survive. And that's what those 'queenly' business practices give us.⁠

So, feeling queenly energy, sure; using queenly business practices, no.⁠

Because nope, 'Queen' is NOT a feminist business model.⁠

-----⁠
⁠I'm Kelly Diels and I'm a #FeministMarketing consultant. One of the first thing I do with clients is help them figure out their business model aka HOW THEY MAKE MONEY ( their pricing, their offer, their accessibility strategies, their time)...⁠

...and I do it through the lens of justice. #moneyandjustice⁠

#changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness #emergentstrategy #girlboss #goaldigger
...

I trust you with power.

***

⁠Many of us believe, on a cellular level, that money + power = abuse.

Because that's what we've lived.⁠

Many fat women and women of colour and queer women and disabled folks and trans and non-binary folks (and, and, and) have experienced power being used abusively against us...⁠

...which often means that some of us are going to be wildly uncomfortable with power-building -- in all forms.⁠

Which raises a critical question for our lives: what will we think about ***ourselves*** if we earn money and power?⁠

***⁠
If you recoil from holding power or money even as you need them and explicitly seek them, please know that there is nothing wrong with you. This tension actually a sign that your sense of justice is finely honed.⁠

It means you don't want to become that which you oppose.⁠

This, obviously, is a very good thing. Let's be relieved that our moral compasses are working.⁠

And let's break the spell*. ⁠
(h/t @amandaklaird for this *language)⁠

***⁠
Here's how we break cultural spells and intervene in unconscious sequences and patterns:⁠

We surface them. Expose them. Make them conscious.⁠

To break the money-power-abuse spell, let's explicitly, consciously ask ourselves if what we have been conditioned believe about ourselves and power and money is true:⁠

🌺Is it true that if you have power, you will abuse it?⁠

🌺Is it true that if you have money and power, you will use it to exploit people?⁠

🌺Is it true that the only way to get money is to harm people?⁠

***⁠

When I inquired into my own beliefs about power and explicit asked myself, do I want to use money and power the way it's been used against me (To hurt people? To dominate? To hoard?)...⁠

...the answer is NOOOOOOOOOO.⁠

And so the spell is broken.⁠

***⁠

I trust you with power, money & resources.⁠

Let's get them, grow them, and use them to flourish -- personally & collectively.⁠

Because we are the culture makers.⁠

🌺🌺🌺

I'm Kelly Diels and I'm a #FeministMarketing consultant. I help feminist entrepreneurs & culture-makers make money AND justice.

PS liked this post? You should see my Sunday Love Letters 🙂
link in profile to subscribe
...

**Culture making = tiny acts of doing-it-differently**

Every day, whether we are conscious of it or not, we are making and remaking our culture.

Each of us makes a million tiny agreements at any given moment to go along with our culture and make things run smoothly.

A lot of the times, people disagree with the demands and dictates and practices of our culture, but swallow their voice and say nothing.

And even in that moment, in the internal dissonance and the absence of action, they are culture makers.

In that moment, they (we!) allow the over-culture to continue as it is, unimpeded.

We let the voice of culture speak through our mouths and use our bodies and lives in order to stabilize and regenerate itself.

And that reveals a huge opportunity: we can choose how to deliberately use our culture-making power.

Instead of letting an unjust culture flow through us, we can interrupt it — and we can make a new one.

And we do it with tiny, consistent, committed words + actions + experiments + contributions each day.

**Tiny acts of doing-it-differently are culture making.**

Tiny acts of doing-it-differently dislodge the web of cooperation that the unjust culture requires in order to continue functioning — and creates something new, instead.

For the future, and for right now.

Culture isn’t ‘out there’ or something that’s set in stone and unchanging.

Culture is living and organic; it’s in us; it acts on us; it moves through us…and we co-create it, every day.

And so we, the culture makers, have the power to disrupt it, reimagine it, and make a new one in which everyone flourishes.

Let's do that in a million tiny ways, every day.

Our tiny acts of doing-it-differently, every day, add up to a whole new world.

#WeAreTheCultureMakers

🌺🌺🌺🌺🌺🌺

I'm Kelly Diels and I'm a #FeministBusiness coach and a culture maker. I help feminist entrepreneurs build the language & institutions of the future.

#changemaking #womensempowerment #empowerment #socialimpact #feministcoach #mindset⁠ #feministaf #feminism #socialjustice #feministfounders #entrepreneurialfeminist #bossbabe #buildingtheinstitutionsofthefuture #consciousbusiness #girlboss #goaldigger
...

Today I'm teaching my Money + Justice Workshop at 10 am - free!⁠

It's for everyone who's playing what I call 'the double game' -- striving to create a flourishing livelihood in the existing paradigm while also creating a whole new paradigm.⁠

***********⁠

If you've got mixed feelings about money, you're not alone -- and this workshop is designed to help.⁠

Former attendees often tell me this class dissolves unnecessary shame on contact :)⁠

Because the truth is, we're not bad with money. Our culture has been deliberately bad at distributing money to us.⁠

And...no more.⁠

Let's interrupt that pattern and create a whole new reality for ourselves and our communities.⁠

************⁠

If you can't make it live, there WILL be a recording...but you have to be signed up to get it.⁠

(There's an automation that helps me not have to send a gazillion things by hand.)⁠

Link in bio @kelly.diels to sign up.⁠

See you in a few hours!⁠

love + justice (and money!)⁠

Kelly
...

ANNOUNCEMENT!!!!New affinity group inside #wearetheculturemakers

Janine Bertolo is leading ‘The Caucus of Crones’ for our members ages 50+
******

Posted @withregram • @janine.bertolo

It felt uncomfortable to ask for support in the We Are the Culture Makers (WATCM) 2021 container, to speak my truth and feel held in the magical love light of Kelly Diels’ cultivated community.⠀⠀⠀⠀⠀⠀⠀⠀⠀
I discovered that I am not alone, that there are others who share my feelings and desires and feel the need for community around issues specific to ageing in a world that does not value elders.⠀⠀⠀⠀⠀⠀⠀⠀⠀
I am so proud an honoured to be moderating a new group within the Kelly Diels Culture Makers Group for members aged 50 and older - the Caucus of Crones (!!)⠀⠀⠀⠀⠀⠀⠀⠀⠀
It is a container for cultivating leadership and authority around issues specific to age and ageing, a place for supporting each other, and creating resources for each that can be accessed by younger members, in the present and as they reach the threshold age for joining the group themselves.⠀⠀⠀⠀⠀⠀⠀⠀⠀
We live in cultures that devalue and erase us as we age. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The Caucus of Crones is a container for us to explore and dismantle ageism and its impacts that make us invisible and hypervisible all at the same time, and in all cases prevent being accepted, valued, and seen for our authentic selves. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is culture making.⠀⠀⠀⠀⠀⠀⠀⠀⠀
The Caucus of Crones is the place where we resist ageism in all its destructive iterations. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The Caucus of Crones is the place for celebrating, honoring who we are and how we’ve come this far, a place for stepping into our full power and agency as elders. It is the place for cultivating leadership and authority for elders in our community. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is culture making⠀⠀⠀⠀⠀⠀⠀⠀⠀
I can’t wait to see what we create together!⠀⠀⠀⠀⠀⠀⠀⠀⠀
ps: don’t you just LOVE the graphic created by @flourishonline for the group? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
#wearetheculturemakers⠀⠀⠀⠀⠀⠀⠀⠀⠀
***⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'm Janine, post-traumatic growth and somatic coach. I help people heal & find ease from trauma that gets stuck in the body & gets in the way of living fulfilled and authentic lives. Links in bio
...

There's a narrative in women's empowerment spaces encouraging us to be a "Queen" in our businesses and lives. ⁠

While I totally get -- and FEEL -- the need to channel queenly sovereign energy and use it to fortify ourselves as we navigate a culture that invalidates women at every turn, we need to be reaaaaaalllllly cautious about using "Queen" as a business model.⁠

⁠What being a "Queen" usually means, in the Female Lifestyle Empowerment Brand narrative, is that a Queen delegates her overload tasks to other, lower-paid women.⁠

Voila! personal 'empowerment' for the Queen...⁠

...but no mention of how those who serve her also become queens in their lives???⁠

In other words...this queen metaphor/business model does NOT produce real empowerment. Instead, it produces ONE women who switches positions from prey to predator so she can personally flourish in an unjust system.⁠

I want something MORE for all of us. ⁠

I want us to change the rules and change our business practices and change the whole damn game so we can ALL flourish.⁠

I don't want there to be queens who thrive and servants who barely survive. And that's what those 'queenly' business practices give us.⁠

So, feeling queenly energy, sure; using queenly business practices, no.⁠

Because nope, 'Queen' is NOT a feminist business model.⁠

-----⁠
⁠I'm Kelly Diels and I'm a #FeministMarketing consultant. One of the first thing I do with clients is help them figure out their business model aka HOW THEY MAKE MONEY ( their pricing, their offer, their accessibility strategies, their time)...⁠

...and I do it through the lens of justice. #moneyandjustice⁠

#changemaking #womensempowerment #empowerment #socialimpact #feministeducator #feministcoach #feministcoaching #mindset⁠ #feministaf #feminism #socialjustice #feministbusiness #feministfounders #entrepreneurialfeminist #buildingtheinstitutionsofthefuture #emergent #consciousbusiness #emergentstrategy #girlboss #goaldigger
...