kelly-writing-min

More Impact,

Less Harm

Learn to Write

EFFECTIVE Copy

Through the Lens of Justice

Feminist Copywriting

The Certificate Program

For those of you COMMITTED to building a future in which we all flourish.

side-right

Let's Write

Our Way There

line-down

Writers, Marketers & Entrepreneurs are

Culture Makers

Our words convince people to make life-altering
and even culture-changing decisions.

Take Action!

Buy Now!

Sign the Contract!

Sign the Petition!

Vote!

That's why we get paid to write or hire copywriters for our businesses.

Because words have impact.

They are tools of influence and we use them
to build websites, brands, campaigns, and cultures.

We use them to influence each other..

flora-flowers

But These Institutions Were Not Made for Us

If you're reading this, it's probably because you already know that the unjust status quo was built to privilege some people and exploit others...

And you already know that using existing systems and formulas, as-is, simply replicates oppression.

This is also true of the institution of copywriting.

Traditional copywriting teaches you to persuade and convince people using subconscious social triggers.

View More: https://acloverandabee.pass.us/kellymillst
KD – Floral Letters-34

early every online marketing system teaches you

to leverage scarcity, abuse reciprocity, manufacture authority, and misuse community in order to disempower people and get them to make unconscious decisions -- often in financially high-risk situations.

The triggers and tactics baked into these models are politically problematic -- and often, personally dangerous.

That's where

Feminist Copywriting

comes in.

We don’t play that rigged game.

flora-flowers

Let's unlearn.

Let's take responsibility.

Let's Rise.

Let's WRITE.

Your Feminist Copywriting Certification is an interactive, online 10-module course.

KD – Square Images-04
  • In it, you will learn a framework and repeatable process for creating EFFECTIVE online copy through the lens of justice -- for yourself, organizations, or copywriting clients.
  • Each module contains a video lesson (with transcript) and workbook containing exercises, prompts and resources.
  • There’s one certification assignment per module; complete them all and submit for them review in order to earn your certification.
  • A FaceBook group with like-minded community support and a place to brainstorm and review your copy.
  • Live, drop-in office hours every Tuesday at 9am and 4pm PST (you get access for 1 year).

Start date: as soon as you download the program!

The Feminist Copywriting Certification Program

$995

about-square-min-min

Get certified to write copy that creates more impact, less harm

KD - FemmeCopywriting_icon 7

Unlearn. First, you'll take a tour of traditional copywriting systems and learn how to detect its subconscious, low-consent, high-risk triggers...

...so you can spot them both in the wild and in your own work AND THEN GET RID OF THEM.

KD - FemmeCopywriting_icon 3

Get support. Pop in for live office hours each week (via Zoom) to ask questions and work through challenges.

Can't make it? Submit your questions ahead of time and listen to the replay for your answers.

KD - FemmeCopywriting_icon 6

Build a new foundation. Learn the framework for Feminist Copywriting and how to apply its principles, processes, and marketing strategies...

...so you can create effective copy that does NOT leverage oppression.

KD - FemmeCopywriting_icon 4

Get ready for professional practice. Get equipped with a bundle containing interview questions, copy templates, swipe files, and a list of tech tools so you can quickly set up a back-end you feel confident about...and then, get to work!

KD - FemmeCopywriting_icon 5

WRITE. You'll learn to write dynamic and MEMORABLE Sales Pages, About Pages, Home Pages and website copy.

KD - FemmeCopywriting_icon 2

Create a portfolio. The weekly modules are designed to help you produce an entire website of copy (yours, or a client's).

KD - FemmeCopywriting_icon 1

NO BUSY WORK. Exercises and assignments are designed to help you generate copy you can USE right away -- on your own site or for clients

KD - FemmeCopywriting_icon 3

Get Certified. Submit your completed assignments for review & certification -- then highlight your Feminist Copywriting Certificate in YOUR bio, on LinkedIn, and your website. Show clients they can trust you NOT to use subconscious triggers/predatory sales tactics against thems).

Meet Your Teacher

Hi!

I'm Kelly Diels

(she/her).

I’m a writer and a feminist marketing consultant.

I teach feminist marketing and I coach + consult with feminist organizations and entrepreneurs who are flourishing because they build feminist practices into every aspect of their work — including their marketing.

KD-–-Square-Images-05-min

The entrepreneurs and organizations I work with are culture makers

committed to using our voices, our media, our business practices and our platforms to make a better world, right now.

I want you to know that yes, it IS possible to get attention and sales WITHOUT using exploitative copywriting tactics and subconscious social triggers,

aka "traditional online copywriting".

Instead, you can learn and use the Feminist Copywriting Framework + suite of tools.

KELLY COLLAGE_Links

Feminist Copywriting means

applying your principles to your copy and writing through the lens of justice.

flora-flowers

The Feminist Copywriting Framework and its tactics are based on explicit consent, shared values, vision, inclusion and deliberate, conscious action -- so you can create copy that shines...

...without any harmful, oppressive side-effects.

And in a marketplace saturated with contempt for the customer, thoughtful content that's based on respect for your customer WILL stand out.

Kelly-after-LR-0001

Write FEMINIST Copy

that...

  • Gets Attention
  • Builds Influence
  • Grows Businesses

WITHOUT leveraging oppression

Your 10 Modules

KD - FemmeCopywritingCert Program Icons V2_Module 1 - Copy

1. UNLEARN PREDATORY COPYWRITING NORMS

In week 1, we map the abusive, oppressive traditional copywriting system that's become the 'norm' in online marketing so that you will INSTANTLY recognize those tactics when you see them and AVOID REPLICATING THEM in your own copy.

KD - FemmeCopywritingCert Program Icons V2_Module 2 - Copy

2. BUILD + AND APPLY YOUR FEMINIST COPYWRITING FRAMEWORK

What do feminists do? We name our experiences and we invent language to describe them. (Think: mansplaining, gaslighting, derailing, intersectional, cis, kyriarchy.) In week 2, we'll use the FEMINIST NAMING FRAMEWORK to build out specific, STAND-OUT language for your copy.

KD - FemmeCopywritingCert Program Icons V2_Module 3 - Copy

3. CRAFTING YOUR "ONE TRUE MARKETING MESSAGE"

In week 3, you'll complete exercises to reveal Your One True Marketing Message, which has two components : 1) The signature half-phrase or declaration a brand gets known for, and 2) A bio statement that makes the overall value of the your services (or your client's services) TANGIBLE AND BENEFICIAL.

KD - FemmeCopywritingCert Program Icons V2_Module 4 - Copy

4. WRITING SUBSTANTIAL & MEMORABLE ABOUT PAGES

Conventional About Pages use rags-to-riches or Cinderella stories to manufacture unearned authority. In week 4, you'll replace that privilege tactic by using a framework for writing RICHER, MORE SUBSTANIAL About Pages that are based on lineage, lived experience, and your client's body of work (or yours!).

KD - FemmeCopywritingCert Program Icons V2_Module 5 - Copy

5. HIGHLIGHT THE SUBSTANCE OF YOUR WORK IN YOUR WORK WITH ME PAGES

In week 5, we're drawing upon the Naming work you did in Module 2 to describe your Methodology in CONCRETE terms, so that your client instantly grasps the benefits of working with you. You'll also learn how to use your Work With Me as a tour of your entire site, so that your reader stays longer, learns more, and feels more CONNECTED to your work.

KD - FemmeCopywritingCert Program Icons V2_Module 6 copy

6. WRITING A NON-PREDATORY SALES PAGE, PART A

In conventional copywriting, sales pages start by manufacturing a problem and then pressing on pain points so that people are subconsciously triggered into "solving" the problem by purchasing. In week 6, you'll do it differently and learn how to start sales pages with a vision + shared values, so that people reading can consciously and deliberately DECIDE to take action.

KD - FemmeCopywritingCert Program Icons V2_Module 7 copy

7. WRITING A NON-PREDATORY SALES PAGE, PART B

In week 7, you'll continue working on the second half of the sales page. You'll learn how to "bear loving witness" to your end-users' challenge (instead of pressing pain points); how to dissolve shame and invite action; and complete prompts that will help you translate the logistics of the offer into DESIRABLE BENEFITS that RESONATE with potential customers.

KD - FemmeCopywritingCert Program Icons V2_Module 8 - Copy

8. WRITING HIGH-CONSENT SUBSCRIBE PAGES AND LANDING PAGES

Whenever there's an opportunity to opt-in, that needs to be as HIGH CONSENT as possible. That's why in week 8, you'll a framework and tactics for creating high-consent Subscribe Pages and Landing Pages

KD - FemmeCopywritingCert Program Icons V2_Module 9 - Copy

9. DEFINE YOUR FEMINIST PRACTICES + CLARIFY THE POLITICS OF YOUR LANGUAGE

Feminist copywriting means documenting THE ACTUAL BUSINESS PRACTICES, not the optics. In week 9, you'll complete exercises and prompts designed to generate copy for 1) a Manifesta and 2) the outline of a Values Statement explaining the org's practices around gender and inclusion.

KD - FemmeCopywritingCert Program Icons V2_Module 10 - Copy

10. PUTTING IT ALL TOGETHER

In week 10, you'll build on the brand language you defined in modules 2, 3 and 4 and use it to add the final flourishing touches to your website copy: meta descriptions, button text, drop-down menu titles, and calls-to-action.

side-right

Plus...

KD - FemmeCopywritingCert Program Icons V2_Bonus 1

Bonus Module!

Get Ready for Professional Practice

Want to integrate your beliefs into your business practices and grow a business that makes money AND justice?

Get this bundle so you’ve got the templates, scripts and interview questions you need to confidently work with clients and build a thriving copywriting business.

KD - FemmeCopywritingCert Program Icons V2_Bonus 2

Free Course!

Untangling the Oppressive Roots of Online Marketing

A 5-module course to help you become PERSUASION-PROOF so that abusive copy or leaders can't prey on you.

KD - Square Image Mug

Earn Your Feminist Copywriting Certification

10 Modules. Weekly Office Hours (every Tuesday at 9am PST or 4pm PST) and Facebook group.

Get started right away!

$995

FAQs

flora-flowers

Learn how to write copy
through the lens of justice.

so you can create flourishing new realities for your clients, your communities

and yourself

The Feminist Copywriting Certification Program

KD – Herov3

More Impact,

Less Harm

10 Modules | Weekly Office Hours | Facebook Community

Get started right away!

Pay
In Full

$995.00

2 Monthly Payments

$497.50

3 Monthly Payments

$331.67

Have a different payment plan in mind?

Email me and propose it! The answer is probably yes 🙂

More Impact,
Less Harm

Thank you for being here with me.

© 2020 KELLY DIELS. ALL RIGHTS RESERVED. LEGAL.