KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

START HERE → She's The Perfect Woman, in the form of a business...
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FLEB Marketing Tactic #1 Fake Authority

Day 1 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #2 Fake Scarcity

Day 2 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #3 Male Approval

Day 3 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #4 Predatory Payment Plans

Day 4 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #5 Weaponized White Femininity

Day 5 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance

Day 6 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Day 7 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #8 Safe Status Quo Imagery

Day 8 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #9 Social Triggers = Social Conditions

This is Day 9 of How To Spot a Female Lifestyle Empowerment Brand...
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FLEB Marketing Tactic #10 Testimonials as Triggers

This is Day 10 of How To Spot a Female Lifestyle Empowerment Brand...

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

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Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

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In Our Culture

Every Woman Is a Brand

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Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

the feminist pendulum has gone too far

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

May 30 2016

Liking Someone Can Be Terrible Information

There was a guy I went to high school with. He wasn't popular per se but he was kind of badass in high school. Smart ...

May 21 2016

on the abuse of reciprocity and women

Reciprocity seems so lovely. You share, I share. You offer, I reciprocate. Fairness for all! Reciprocity is fundamentally about justice. I'm talking about it like ...

May 18 2016

On the ‘Mental Triggers’ of Online Marketing, The Female Lifestyle Empowerment Brand, Assessing Who Deserves Your Money, and Why We Should Be Skeptical of Makeover Stories

Jeff Walker's launch formula - taught in his best-selling book, Launch and his course, Product Launch Formula - has had a profound impact on online marketing. ...
On love, fight, grief and masculinity

May 3 2016

on love, fight, grief and masculinity

I was going to write a massive missive on femininity today, because I'm worried that The Female Lifestyle Empowerment Brand is not just a marketing ...

April 14 2016

Not Every Man is a Patriarch. Not Every Patriarch is a Man.

I talk a lot about how personal beauty is used as a marketing tool by The Female Lifestyle Empowerment Brand. Everyone's gonna think I have ...
women are not a problem

April 13 2016

Women Are Not a Problem to Be Fixed

Our culture's base assumption about women is that we are a problem. At school, our bodies are a distraction and keep boys and men from ...

March 31 2016

The Female Lifestyle Empowerment Brand: We Can Do Better

What is The Female Lifestyle Empowerment Brand and 'empowermyth'? It’s go-go entrepreneur-ism without the caveat that most women entrepreneurs start micro-businesses which generate subsistence-level revenues rather than untrammeled abundance. It’s yoga ...

March 25 2016

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right? It was the 90s - before Instagram, before I even had a cell phone. ...

March 23 2016

Why I’m Writing About The Female Lifestyle Empowerment Brand

I. This sketch is part of my series on The Female Lifestyle Empowerment Brand. (It starts here.) The reason I'm researching and writing these essays ...

March 7 2016

Five Egregious Internet Marketing No-Nos

Overall: consciously refuse to perpetuate or replicate in your marketing and sales funnels the authoritarian, predatory, oppressive and abusive dynamics you want to disrupt in ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a business that generates money AND justice

Let’s create a future in which we all flourish.

Are you in?

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