KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

START HERE → She's The Perfect Woman, in the form of a business...
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FLEB Marketing Tactic #1 Fake Authority

Day 1 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #2 Fake Scarcity

Day 2 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #3 Male Approval

Day 3 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #4 Predatory Payment Plans

Day 4 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #5 Weaponized White Femininity

Day 5 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance

Day 6 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Day 7 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #8 Safe Status Quo Imagery

Day 8 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #9 Social Triggers = Social Conditions

This is Day 9 of How To Spot a Female Lifestyle Empowerment Brand...
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FLEB Marketing Tactic #10 Testimonials as Triggers

This is Day 10 of How To Spot a Female Lifestyle Empowerment Brand...

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

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Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

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In Our Culture

Every Woman Is a Brand

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Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

the feminist pendulum has gone too far

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

August 16 2017

Feminist Marketing Tool #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

How white women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing White women entrepreneurs: Let's connect the dots between white ...

July 10 2017

A quick note about critique vs trashing and accountability vs gossip

As I’m writing out my definition of – and problem with – The Female Lifestyle Empowerment Brand, here’s my intention: to name and investigate a social phenomena ...

July 10 2017

Let’s Get Off This Ride and Get Justice

A few days after Eric Garner's killers were not indicted in New York City, a very big Female Lifestyle Empowerment Brand sent an email. She knew ...

July 10 2017

Me and The Female Lifestyle Empowerment Brand. The Personal Backstory.

A long, long time ago -- like, 4-8 years ago; the jurassic era, online -- I was trying to be fabulous online. I was writing clever blog ...

March 28 2017

How To Sell Without Selling Out Justice

There once was a radical commercial full of righteous body diversity that seemed to be a fist in the air for intersectional feminism, except that ...

January 11 2017

The Language of Activism, Feminism and Revolution is Not For Sale

I wrote a post a while back about some egregious marketing "don'ts" that I think are important for conscious, change-making entrepreneurs to reject and do ...
The Female Lifestyle Empowerment Brand

October 29 2016

The Female Lifestyle Empowerment Brand: A Definition

I'm writing a book about The Female Lifestyle Empowerment Brand and every Sunday I send a newsletter working through it (this essay started out as ...
the perfect woman, violence against women

October 13 2016

“The Perfect Woman” is a form of Violence Against Women

pssst...this essay is related to the book I'm writing about The Female Lifestyle Empowerment Brand. If you'd like to learn more about the phenomenon and ...

July 22 2016

Ivanka Trump is Calling All White Women

Watching Ivanka Trump speak at the RNC last week, I thought ohhhhhhhhh I get it. Racism + empowerment for overwhelmed white women is Donald Trump's ...

June 17 2016

the link between our buying habits and our vote

Once upon a time, when I was doing a round of shadow boxing with my inner critic, a blogging comrade + beloved champion of mine ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a business that generates money AND justice

Let’s create a future in which we all flourish.

Are you in?