The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
What is Female Lifestyle Empowerment Brand? (FLEB)
START HERE → She's The Perfect Woman, in the form of a business...
FLEB Marketing Tactic #1 Fake Authority
Day 1 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #2 Fake Scarcity
Day 2 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #3 Male Approval
Day 3 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #4 Predatory Payment Plans
Day 4 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #5 Weaponized White Femininity
Day 5 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
Day 6 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
Day 7 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
FLEB Marketing Tactic #8 Safe Status Quo Imagery
Day 8 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⠀ If...
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...
Feminist Marketing Tool #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)
How white women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing White women entrepreneurs: Let's connect the dots between white ...
A quick note about critique vs trashing and accountability vs gossip
As I’m writing out my definition of – and problem with – The Female Lifestyle Empowerment Brand, here’s my intention: to name and investigate a social phenomena ...
Let’s Get Off This Ride and Get Justice
A few days after Eric Garner's killers were not indicted in New York City, a very big Female Lifestyle Empowerment Brand sent an email. She knew ...
Me and The Female Lifestyle Empowerment Brand. The Personal Backstory.
A long, long time ago -- like, 4-8 years ago; the jurassic era, online -- I was trying to be fabulous online. I was writing clever blog ...
How To Sell Without Selling Out Justice
There once was a radical commercial full of righteous body diversity that seemed to be a fist in the air for intersectional feminism, except that ...
The Language of Activism, Feminism and Revolution is Not For Sale
I wrote a post a while back about some egregious marketing "don'ts" that I think are important for conscious, change-making entrepreneurs to reject and do ...
The Female Lifestyle Empowerment Brand: A Definition
I'm writing a book about The Female Lifestyle Empowerment Brand and every Sunday I send a newsletter working through it (this essay started out as ...
“The Perfect Woman” is a form of Violence Against Women
pssst...this essay is related to the book I'm writing about The Female Lifestyle Empowerment Brand. If you'd like to learn more about the phenomenon and ...
Ivanka Trump is Calling All White Women
Watching Ivanka Trump speak at the RNC last week, I thought ohhhhhhhhh I get it. Racism + empowerment for overwhelmed white women is Donald Trump's ...
the link between our buying habits and our vote
Once upon a time, when I was doing a round of shadow boxing with my inner critic, a blogging comrade + beloved champion of mine ...
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