Female Lifestyle Empowerment Brand

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

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Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07
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In Our Culture

Every Woman Is a Brand

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Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

April 27 2018

Sorry! The Lifestyle You Ordered is Currently Out of Stock

Graffiti by Banksy; photo by Bruce Krasting https://www.flickr.com/photos/bruce_krasting/7695349260 This feels like some anti-FLEB (Female Lifestyle Empowerment Brand) awesomeness in graffiti form. It's by Banksy. So ...

April 26 2018

“Prettiness is Not a Rent You Pay…” by Erin McKean

YES. AND ALSO: I've seen this quote floating around on Instagram, usually attributed in error to Diana Vreeland. In fact Erin McKean, the founder of ...

April 25 2018

Our Audiences Aren’t Stupid. Let’s Take Them Seriously.

I have never written for a cowardly or passive or stupid reader -- Andrea Dworkin in her book, Intercourse This from Andrea Dworkin -- although ...

April 21 2018

Business Tip for Culture Makers #421: Ditch the Makeover Myth

One of the things I worry about, as a progressive, pro-democracy, pro-human rights, culture-making entrepreneur living in a world increasingly dominated by right-wing mindsets and ...

March 19 2018

Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

Yes, use selfies.Yes, use professional photos.Yes, be visible. You don’t have to disappear and stop using photos and images to avoid the excesses and beauty-signalling ...

February 23 2018

Is the Voice Of Culture is Working Through You Without Your Consent?

"When I read your essay," she said, "I gotta admit, I felt personally called out." We were talking on the phone for the first time ...

October 25 2017

Business Tip for Culture Makers #1025: Invest In Your Community

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others (including mine). She tweeted ...

September 3 2017

How Culture-Makers Vanquish Perfectionism: Publish, Then Polish

You know I'm on a mission to extinguish the perfection imperative, right? Resisting perfectionism one of the ways culture-makers undermine white supremacy. It's also how ...

August 19 2017

The Wealthy Feminist

Can we talk about money? I've read this 30+ year old article about Gloria Steinem's once-precarious financial situation and her subsequent book deal several million ...

August 16 2017

Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

How white women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing White women entrepreneurs: Let's connect the dots between white ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Dear Fat Girl*,⁠
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Go ahead and get the photos.⁠
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Treat yourself like a work of art.⁠
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🌺Because you are.🌺⁠
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love + justice,⁠
Kelly⁠
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*and anyone whom our dominator culture has silenced, shamed, excluded, punished and discriminated against. We belong here, too. xoxo⁠
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⁠PS if you're ready to be unapologetic about what you want and what you need from your business, I encourage you to check out BESPOKE. link in bio @kelly.diels⁠
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#feministselfie #fatliberation #fatacceptance #fatshion #bodypositivity #feministaf #feminist #WeAreTheCultureMakers #wwfkd #girlboss #bossbabe #creativebusiness #womenentrepreneurs #visibility #takeupspace #womensempowerment ⁠
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photos by @daniellecohenphotography⁠
Yes, we can learn so much from the examples of people who’ve done innovative, enduring, culture-changing work...

AND.

The examples of iconic culture makers can also be object lessons in what NOT to do in our work and world we’re co-creating.

Don’t let the optics (esp of righteousness) do the thinking for us. 

#chanel #thenewlook #dior 
kellydiels.com
Yesterday I wrote that you might not need a HUGE list to accomplish your revenue goal for 2024, and walked you through you a quick calculation for figuring out the actual list size you need.⁠
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Today I want to follow up on that...⁠
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What comes after the calculation? ⁠
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Planning + Doubling Down.⁠
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Now that you know the list number you need,(#putanumberonit), it's time to make a specific plan for achieving it. ⁠
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That means devising a daily and quarterly plan of activities.⁠
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🌺 What activities currently add people to your list? ⁠
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1)	Make sure those activities include a call to action. (Eg put your newsletter link in your link tree, add hemlines to all your posts reminding people to sign up to your newsletter)⁠
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2)	Double down on the ones that work for you. (Eg If Instagram works, post a specific “Hey! I have a newsletter!” post 1-3X a week and go Live in your Stories more; if blog posts work, publish more blog posts and add content upgrades to them; if live appearances work, host more in-person events, go on more podcasts and virtual events…)⁠
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🌺 Put list-building events on your calendar every quarter⁠
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Is there one event you could implement each quarter to add a couple hundred people (or couple thousand) to your list? (Eg challenges, free webinars, online summits…)⁠
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Yes, List-building IS revenue building…⁠
and no, you might not need that big of a list to achieve your goal revenue. ⁠
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And list-building doesn't happen by itself. ⁠
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It's not about posting and hoping people sign up. It's about creating quarterly events and daily invitations so that people DO sign up.⁠
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So...what's your plan?⁠
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What are the daily invitations you're going to issue?⁠
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What are the quarterly events you'll schedule?⁠
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I'm Kelly Diels and I'm a business coach for culture-makers. Putting your business model & essential systems in place is one of the things you'll work on in BESPOKE, the 4-month intensive I teach with Danielle Cohen. link in bio @kelly.diels to learn more⁠
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#listbuilding #LetsGetPractical #contentmarketing #emailmarketing⁠