KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

flora-flowers

Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07
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In Our Culture

Every Woman Is a Brand

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Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

August 16 2017

Feminist Marketing Tool #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

How white women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing White women entrepreneurs: Let's connect the dots between white ...

July 10 2017

A quick note about critique vs trashing and accountability vs gossip

As I’m writing out my definition of – and problem with – The Female Lifestyle Empowerment Brand, here’s my intention: to name and investigate a social phenomena ...

July 10 2017

Let’s Get Off This Ride and Get Justice

A few days after Eric Garner's killers were not indicted in New York City, a very big Female Lifestyle Empowerment Brand sent an email. She knew ...

July 10 2017

Me and The Female Lifestyle Empowerment Brand. The Personal Backstory.

A long, long time ago -- like, 4-8 years ago; the jurassic era, online -- I was trying to be fabulous online. I was writing clever blog ...

March 28 2017

How To Sell Without Selling Out Justice

There once was a radical commercial full of righteous body diversity that seemed to be a fist in the air for intersectional feminism, except that ...

January 11 2017

The Language of Activism, Feminism and Revolution is Not For Sale

I wrote a post a while back about some egregious marketing "don'ts" that I think are important for conscious, change-making entrepreneurs to reject and do ...
The Female Lifestyle Empowerment Brand

October 29 2016

The Female Lifestyle Empowerment Brand: A Definition

I'm writing a book about The Female Lifestyle Empowerment Brand and every Sunday I send a newsletter working through it (this essay started out as ...
the perfect woman, violence against women

October 13 2016

“The Perfect Woman” is a form of Violence Against Women

pssst...this essay is related to the book I'm writing about The Female Lifestyle Empowerment Brand. If you'd like to learn more about the phenomenon and ...

July 22 2016

Ivanka Trump is Calling All White Women

Watching Ivanka Trump speak at the RNC last week, I thought ohhhhhhhhh I get it. Racism + empowerment for overwhelmed white women is Donald Trump's ...

June 17 2016

the link between our buying habits and our vote

Once upon a time, when I was doing a round of shadow boxing with my inner critic, a blogging comrade + beloved champion of mine ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a business that generates money AND justice

Let’s create a future in which we all flourish.

Are you in?

psssst don't tell anyone but your Sunday Love Letter is sent!⁠
⁠
(Just kidding, please tell all your friends)⁠
⁠
Today it is about systems.⁠
⁠
We're trying to get free of systems that harm us...⁠
⁠
...which means we often recoil from building our own systems, in our lives and careers and businesses.⁠
⁠
But systems and structures can be liberatory -- personally, and collectively.⁠
⁠
They can reduce chaos and harm. They can  produce ease and pleasure. They can be life-giving.⁠
⁠
And indeed, if our goal is to dismantle systems of oppression, we're going to need to replace those structures with something else.⁠
⁠
Like, ones that facilitate FLOURISHING.⁠
⁠
All that to say...today's email is about reclaiming power, money, community and SYSTEMS AND STRUCTURES.⁠
⁠
Let's grow them on OUR terms. #WeAreTheCultureMakers #SundayLoveLetter⁠
⁠
⁠
🌺🌺🌺🌺🌺🌺⁠
⁠
I'm Kelly Diels and I'm a #FeministBusiness educator. ⁠
⁠
One of the first things I do with clients is help them figure out their business model aka HOW THEY MAKE MONEY ( their pricing, their offer, their accessibility strategies, their time)...⁠
⁠
...and I do it through the lens of justice. #moneyandjustice⁠
**Culture making = tiny acts of doing-it-differently**

Every day, whether we are conscious of it or not, we are making and remaking our culture.

Each of us makes a million tiny agreements at any given moment to go along with our culture and make things run smoothly.

A lot of the times, people disagree with the demands and dictates and practices of our culture, but swallow their voice and say nothing.

And even in that moment, in the internal dissonance and the absence of action, they are culture makers.

In that moment, they (we!) allow the over-culture to continue as it is, unimpeded.

We let the voice of culture speak through our mouths and use our bodies and lives in order to stabilize and regenerate itself.

And that reveals a huge opportunity: we can choose how to deliberately use our culture-making power.

Instead of letting an unjust culture flow through us, we can interrupt it — and we can make a new one.

And we do it with tiny, consistent, committed words + actions + experiments + contributions each day.

**Tiny acts of doing-it-differently are culture making.**

Tiny acts of doing-it-differently dislodge the web of cooperation that the unjust culture requires in order to continue functioning — and creates something new, instead.

For the future, and for right now.

Culture isn’t ‘out there’ or something that’s set in stone and unchanging.

Culture is living and organic; it’s in us; it acts on us; it moves through us…and we co-create it, every day.

And so we, the culture makers, have the power to disrupt it, reimagine it, and make a new one in which everyone flourishes.

Let's do that in a  million tiny ways, every day.

Our  tiny acts of doing-it-differently, every day, add up to a whole new world.

#WeAreTheCultureMakers

🌺🌺🌺🌺🌺🌺

I'm Kelly Diels and I'm a #FeministBusiness coach and a culture maker. I help feminist entrepreneurs build the language & institutions of the future.

#changemaking #womensempowerment #empowerment #socialimpact  #feministcoach #mindset⁠ #feministaf #feminism #socialjustice #feministfounders #entrepreneurialfeminist #bossbabe #buildingtheinstitutionsofthefuture #consciousbusiness #girlboss #goaldigger
Today I'm teaching my Money + Justice Workshop at 10 am - free!⁠
⁠
It's for everyone who's playing what I call 'the double game' -- striving to create a flourishing livelihood in the existing paradigm while also creating a whole new paradigm.⁠
⁠
***********⁠
⁠
If you've got mixed feelings about money, you're not alone -- and this workshop is designed to help.⁠
⁠
Former attendees often tell me this class dissolves unnecessary shame on contact :)⁠
⁠
Because the truth is, we're not bad with money. Our culture has been deliberately bad at distributing money to us.⁠
⁠
And...no more.⁠
⁠
Let's interrupt that pattern and create a whole new reality for ourselves and our communities.⁠
⁠
************⁠
⁠
If you can't make it live, there WILL be a recording...but you have to be signed up to get it.⁠
⁠
 (There's an automation that helps me not have to send a gazillion things by hand.)⁠
⁠
Link in bio @kelly.diels to sign up.⁠
⁠
See you in a few hours!⁠
⁠
love + justice (and money!)⁠
⁠
Kelly

psssst don't tell anyone but your Sunday Love Letter is sent!⁠
⁠
(Just kidding, please tell all your friends)⁠
⁠
Today it is about systems.⁠
⁠
We're trying to get free of systems that harm us...⁠
⁠
...which means we often recoil from building our own systems, in our lives and careers and businesses.⁠
⁠
But systems and structures can be liberatory -- personally, and collectively.⁠
⁠
They can reduce chaos and harm. They can  produce ease and pleasure. They can be life-giving.⁠
⁠
And indeed, if our goal is to dismantle systems of oppression, we're going to need to replace those structures with something else.⁠
⁠
Like, ones that facilitate FLOURISHING.⁠
⁠
All that to say...today's email is about reclaiming power, money, community and SYSTEMS AND STRUCTURES.⁠
⁠
Let's grow them on OUR terms. #WeAreTheCultureMakers #SundayLoveLetter⁠
⁠
⁠
🌺🌺🌺🌺🌺🌺⁠
⁠
I'm Kelly Diels and I'm a #FeministBusiness educator. ⁠
⁠
One of the first things I do with clients is help them figure out their business model aka HOW THEY MAKE MONEY ( their pricing, their offer, their accessibility strategies, their time)...⁠
⁠
...and I do it through the lens of justice. #moneyandjustice⁠
**Culture making = tiny acts of doing-it-differently**

Every day, whether we are conscious of it or not, we are making and remaking our culture.

Each of us makes a million tiny agreements at any given moment to go along with our culture and make things run smoothly.

A lot of the times, people disagree with the demands and dictates and practices of our culture, but swallow their voice and say nothing.

And even in that moment, in the internal dissonance and the absence of action, they are culture makers.

In that moment, they (we!) allow the over-culture to continue as it is, unimpeded.

We let the voice of culture speak through our mouths and use our bodies and lives in order to stabilize and regenerate itself.

And that reveals a huge opportunity: we can choose how to deliberately use our culture-making power.

Instead of letting an unjust culture flow through us, we can interrupt it — and we can make a new one.

And we do it with tiny, consistent, committed words + actions + experiments + contributions each day.

**Tiny acts of doing-it-differently are culture making.**

Tiny acts of doing-it-differently dislodge the web of cooperation that the unjust culture requires in order to continue functioning — and creates something new, instead.

For the future, and for right now.

Culture isn’t ‘out there’ or something that’s set in stone and unchanging.

Culture is living and organic; it’s in us; it acts on us; it moves through us…and we co-create it, every day.

And so we, the culture makers, have the power to disrupt it, reimagine it, and make a new one in which everyone flourishes.

Let's do that in a  million tiny ways, every day.

Our  tiny acts of doing-it-differently, every day, add up to a whole new world.

#WeAreTheCultureMakers

🌺🌺🌺🌺🌺🌺

I'm Kelly Diels and I'm a #FeministBusiness coach and a culture maker. I help feminist entrepreneurs build the language & institutions of the future.

#changemaking #womensempowerment #empowerment #socialimpact  #feministcoach #mindset⁠ #feministaf #feminism #socialjustice #feministfounders #entrepreneurialfeminist #bossbabe #buildingtheinstitutionsofthefuture #consciousbusiness #girlboss #goaldigger