Female Lifestyle Empowerment Brand
The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
On Women and POWER
Actually, I’m a Huge Fan of Gatekeeping
on “lying to ourselves”. (I’m not so sure we do.)
nope, ‘Queen’ is not a feminist business model
The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection
Who’s running our social media accounts? Us, or our social conditioning?
Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos
What it Means to Be a Culture Maker in Your Business and Media
Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?
Talking with My Hands and Trying to Be Good with Emelia
When I hear someone say "I’m not ready for a relationship" or "I’m not ready to be a good partner", for example, I think, being in a relationship is how you learn to be a partner and how you learn to love.
Relationships and marriage are people-growing machines. In relationship is always life-altering. You can’t learn to swim on land.
So of course you’re not ready for the thing you`re scared of and the thing that needs doing. Nobody is.
Even when you think you’re ready, you’re probably wrong.
When I decided to have children and got pregnant with my first child -- the magnificent Sophie Umaringa, teenage leader of rallies -- I thought I was ready.
And then, when she arrived as a cosmic privilege and burden, an eternal marvel and responsibility, a whole person with a buffet of needs and demands, and an instant and continuous attenuation of my own selfishness, I knew – and I know every day – that I was not ready.
I was and am wrenchingly unprepared.
I am not an instinctual saint equipped with The Answers but a desperately loving and flawed person who is striving to rise. Striving to be the mama this young culture-maker needs. Striving to become the kind of person and leader and learner our new world needs.
Ready is always, always, ALWAYS the wrong litmus test.
The real question is:
Are you willing to do whatever it takes to get ready?
Because we get ready by *doing* it.
not ready but willing,
Kelly Diels
#LevelUpYourLife #MotivationalSpeaker #Mindset #Creative #BuildingYourLegacy #WeAreTheCultureMakers #SlowProductivity #MeaningfulWork #SustainableBusiness #Speaker #Writer #UseYourLife #SelfDevelopment #LeadershipDevelopment
Apr 24
An epiphany from late 2018: I was scrambling to find time for a new collaboration.
Witnessing this in live action, my collaborator, PK Mutch (Petra), said to me, with been-there-done-that sympathy, "That`s what women do -- we scale horizontally."
I immediately recognized that this was why my business wasn`t working the way I wanted it to -- but I didn`t know how to fix it.
A few days later, I went out with a colleague I`d worked with a long time ago at a huge telecom. She started talking about the new `vertical` she was managing.
Suddenly it all clicked.
The telecomm as a whole had lots of services, lots of clients and lots of offers, sure; but each vertical HAD ITS OWN TEAM and its own content. It was a unit unto itself.
That`s how they got traction in each of those verticals and how the company as a whole did well. By focusing on one client and one offer.
What I had done, in my own business, was the opposite of that.
I had one team (me) but many verticals. Several different client profiles, several different offers.
For years, my biz strategy was to constantly invent new programs and offers --and create all new launch material to go with them. ⠀
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I was always inventing and overworking.
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As a result, I never quite got traction on ANY of my offerings, so I was always scrambling for cash AND constantly on the verge of burn out.⠀
That`s why my business wasn`t getting the momentum I was hoping for, and why I was personally exhausted. I wasn`t concentrated in ONE vertical; instead, I`d scaled horizontally across many.
And I was only one person!
So how do you stop scaling horizontally?
You create a signature piece of intellectual property that becomes the centre of your business.
A signature program is a way to do less while making more.
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I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.
Apr 23
Marketing, social media and deliberate self-promotion aren’t a distraction.
They’re activities that add up to a winning and significant body of work.
They`re not a distraction from ideation. They ARE your ideas.
Here are 3 counterintuitive but KEY activities for Thought Leaders to commit to for putting their ideas out into the world, developing their body of work and moving forward in their business:
1. SOCIAL MEDIA.
It`s not *just* about getting attention. Social media can be a lab for cultivating your ideas, so put snippets of ideas out on social, every day.
2. NETWORKING.
Having conversations with interesting people -- even preaching to boring ones -- provides creative stimulus and opportunities to forge creative connections and embroider your ideas.
3. WILD IDLING.
True thought leadership & meaningful bodies of work require unstructured leisure time and “wild idling.” (h/t @LianneRaymond)
ONE MORE TIME, WITH FEELING:
Self-promotion is not a distraction from your body of work.
It’s part of how you create meaningful work that matters. It`s an idea-growing practice.
_____________
I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.
#BodyOfWork #MakingAnImpact #ThoughtLeader #ContentStrategy #LevelUpYourBusiness #CreativeEntrepreneur #CreativeEntrepreneurship #IntentionalBusiness #BrandingIdentity #SocialMediaForBusiness #SocialEntrepreneur #IntellectualProperty
Apr 19
Are you wrestling with Imposter Complex? This might help. #impostersyndrome #impostercomplex #thoughtleadership #creativeentrepreneur #intellectualproperty #bodyofwork #WeAreTheCultureMakers #deepwork #slowproductivity #visibility #edwardsaid #orientalism #culturalexile #yourdifferenceisyourstrength www.kellydiels.com
Apr 18
Dear Multi-Passionate Maker,⠀
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Maybe you don`t have Shiny Object Syndrome.⠀
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Maybe you`ve been studying & practicing all of these modalities because you`re developing a rich body of work, across time.⠀
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(No maybe about it.)⠀
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Multi-passionate professionals often get told that they`re "scattered" & need to focus.⠀
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They then internalize negative messages insisting that their orientation towards lifelong learning, curiosity & creativity is a barrier to success.⠀
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IT`S NOT.⠀
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It`s how we build the deep work & creative solutions needed for these urgent times.⠀
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Often, when I work with multi-passionate professionals, it`s wildly obvious to me that they`re collecting tools, synthesizing across traditions -- and making a whole new thing! -- in order to solve complex social problems.⠀
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They`ve been gathering all.the.tools.⠀
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You know what all those tools add up to? ⠀
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A practice. A way of doing things. A framework. Your unique process.⠀
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***You have a methodology.*** ⠀
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So let`s build language for it and NAME IT, specifically.⠀
Naming your method makes it tangible AND SALEABLE.⠀
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Now it now gets a lot easier to explain it to other people...⠀
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...and becomes more obvious why they might want to work with you :)⠀
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Once you name it, you substantiate it. ⠀
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****Including to yourself.****⠀
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Now YOU can see how everything you`ve trained in has led up to this, has prepared you for this work.⠀
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Because, dear Multi-passionate Maker, you`re NOT spinning your wheels or getting distracted by shiny things.⠀
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You`re growing the solutions & institutions of the future.⠀
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Let`s make sure you`ve got the language to describe them. ⠀
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love + justice,⠀⠀
Kelly⠀
#SurfaceYourMethodology #IntellectualProperty #DeepWork #BodyOfWork #SlowProductivity #ThoughtLeadership #ThoughtLeader #MeaningfulWork #WeAreTheCultureMakers
Apr 18
