fbpx Skip to content
not-every-man-is-a-patriarch-not-every-patriarch-is-a-man

Not Every Man is a Patriarch. Not Every Patriarch is a Man.

KD – Square Images-07

Written by Kelly Diels

not-every-man-is-a-patriarch-not-every-patriarch-is-a-man

I talk a lot about how personal beauty is used as a marketing tool by The Female Lifestyle Empowerment Brand.

Everyone’s gonna think I have a problem with that because I’m jealous. Because I’m fat.

Nope. That’s not it.

Here’s the deal: cultural standards around beauty aren’t even about being beautiful. They’re about signalling privilege and access to resources.

If you are thin and white and elaborately maintained and wear Gucci boots and do “business” photo-shoots in front of the Eiffel Tower, you’re not signalling “beauty”, you’re signalling privilege. You’re signalling wealth. You’re signalling immunity and power and luxury. That’s what people want from you. They want what you have, not who you are. It’s not even *really* about beauty. It’s about allegiance to a system that rewarded you. It’s telling other people that the system worked for you because you’re exceptional and maybe it can work for them, too.

It can work for the exceptions.

That’s how patriarchy works. A few at the top, the rest below. Not every man is a patriarch. Not every patriarch is a man.

That’s what The Female Lifestyle Empowerment Brand is about: exceptionalism. It’s not about collective empowerment or changing things and opening more opportunities and more choices to more women. It’s about showing a few exceptions-to-the-rule how to maneuver in the existing system to get yours and yours alone.

IF you fit the mold.

Who fits the mold? Pretty, young white women.

And that’s why The Female Lifestyle Empowerment Brand – which is literally founded on embodying a lifestyle other women will want to emulate – is not about collective empowerment at all. It’s about a few people learning how to switch positions in the existing hierarchy.

And that hierarchy is white patriarchy.

—-
I’m writing a book about The Female Lifestyle Empowerment Brand and if you want updates, I send them out each Sunday by e-mail:https://kellydiels.com/subscribe/

line-down

share the love

you might also like

line-down
Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

flame dove flying from blue flire isolated on white background

Care is a 4-letter word. So is help.

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Shop

Your method is the seed of ALL your intellectual property and the foundation of your entire business.
Learn how to write money-making copy without exploiting your clients.

Learn more

Launches can be the steady, life-giving heartbeat of your business, without being a nightmare.

Learn more

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?
Scroll To Top