FLEB: Results
The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
What is Female Lifestyle Empowerment Brand? (FLEB)
FLEB Marketing Tactic #1 Fake Authority
FLEB Marketing Tactic #2 Fake Scarcity
FLEB Marketing Tactic #3 Male Approval
FLEB Marketing Tactic #4 Predatory Payment Plans
FLEB Marketing Tactic #5 Weaponized White Femininity
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
FLEB Marketing Tactic #8 Safe Status Quo Imagery
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
On Women and POWER
Actually, I’m a Huge Fan of Gatekeeping
on “lying to ourselves”. (I’m not so sure we do.)
nope, ‘Queen’ is not a feminist business model
The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection
Who’s running our social media accounts? Us, or our social conditioning?
Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos
What it Means to Be a Culture Maker in Your Business and Media
Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?
Talking with My Hands and Trying to Be Good with Emelia
I repeat:
Self-promotion is NOT a distraction from your Body of Work - it’s a lab for your thought leadership!
People often think social media is frivolous. A time-suck.
Or that marketing, networking & self-promotion take your time away from the *real* work.
But in my latest blog post, I’m sharing with you 3 surprising key activities that will add up to a SIGNIFICANT and MEANINGFUL Body of Work.
Check it out here: https://kellydiels.com/meaningful-bodies-of-work-require-base-hits
My Blog link can also be found in my bio @kelly.diels
_____________⠀⠀
I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.⠀
#BodyOfWork #MakingAnImpact #ThoughtLeader #ContentStrategy #LevelUpYourBusiness #CreativeEntrepreneur #CreativeEntrepreneurship #IntentionalBusiness #BrandingIdentity #SocialMediaForBusiness #SocialEntrepreneur #IntellectualProperty
Apr 15
Want to learn how to write sales copy that doesn`t shame or exploit anyone?
I`ve developed a copywriting framework that teaches you exactly how to do that...
I`ve been teaching it for 5 years and it has changed lives, businesses and bank accounts.
In fact, being able to write sales copy changed my life. I wrote my way out of poverty AND no matter what project or business I want to take on, it will WORK.
Because I know how to write words that sell.
The course is FANTASTIC....
And I`m evolving and moving onto other things.
So this is the last time I will offer Copywriting for Culture Makers, EVER.
If you want to learn how to write copy that sells (without selling out your principles)...I hope the timing is lining up for you!
The last day to enrol is April 1...
...AND you`ll get a significant bonus that isn`t listed on the sales page: 45 live, drop-in group coaching sessions where you can bring your draft copy and get feedback on it.
For the rest of 2024 you have the option to drop in 3 Tuesdays a month, at 9am or 4pm PST (or both). (No meetings in July or December)
(That`s 42 group coaching sessions!!!)
PLUS in 2025 you get monthly group coaching sessions in Jan, Feb and Mar (3 total).
The cohort will wrap up March 31 2025.
If this feels like a fit for you, I encourage you to sign up for Copywriting for Culture Makers, with its MAJOR bonus, here.
(There`s a 12 month payment plan available, so you can get started for $300.)
I hope to be seeing you soon in the course!
love + justice,
Kelly Diels
https://kellydiels.com/culture-making-copywriting/
or link in bio @kelly.diels
Mar 30
Today is my 51st birthday!
And it is an amazing one.
I`m going to tell you why, exactly, this birthday in particular is a straight-up miracle in your Sunday Love Letter this week...
...and let me tell you, it is a DOOZY.
In the meantime, to celebrate, I`m holding a 1-day birthday sale where you can get 51% OFF for my 51st Birthday!
And yep, that applies to payment plans too :)
It applies to all the courses listed in the shop...
...including 2 new group coaching classes, E-Money (how to write gracious emails, launches and autoresponders that sell) and Surface Your Methodology LIVE (the group coaching version of my classic course).
You`ll find the shop here:
https://kellydiels.com/shop/
And your discount code is:
51vibes
Because it really, really is.
love + justice,
Kelly
PS The one-day thing isn`t about inducing FOMO. It`s about sustainability.
Obviously 51% off my rates isn`t sustainable across time. But it can be sweet for both of us once a year :)
Mar 14
Dear Fat Girl*,
Go ahead and get the photos.
Treat yourself like a work of art.
🌺Because you are.🌺
love + justice,
Kelly
*and anyone whom our dominator culture has silenced, shamed, excluded, punished and discriminated against. We belong here, too. xoxo
PS if you`re ready to be unapologetic about what you want and what you need from your business, I encourage you to check out BESPOKE. link in bio @kelly.diels
#feministselfie #fatliberation #fatacceptance #fatshion #bodypositivity #feministaf #feminist #WeAreTheCultureMakers #wwfkd #girlboss #bossbabe #creativebusiness #womenentrepreneurs #visibility #takeupspace #womensempowerment
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photos by @daniellecohenphotography
Mar 4
Yes, we can learn so much from the examples of people who’ve done innovative, enduring, culture-changing work...
AND.
The examples of iconic culture makers can also be object lessons in what NOT to do in our work and world we’re co-creating.
Don’t let the optics (esp of righteousness) do the thinking for us.
#chanel #thenewlook #dior
kellydiels.com
Feb 29
