FLEB: Results
The Female Lifestyle
Empowerment Brand
(It's not a good thing.)
What is Female Lifestyle Empowerment Brand? (FLEB)
FLEB Marketing Tactic #1 Fake Authority
FLEB Marketing Tactic #2 Fake Scarcity
FLEB Marketing Tactic #3 Male Approval
FLEB Marketing Tactic #4 Predatory Payment Plans
FLEB Marketing Tactic #5 Weaponized White Femininity
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
FLEB Marketing Tactic #8 Safe Status Quo Imagery
This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.
Definition:
A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources
AND
A marketing strategy that leverages social status and white privilege to create authority over other women.
In Our Culture
Every Woman Is a Brand
Start here
The Female Lifestyle Empowerment Brand. An introduction.
Ivanka Trump is Calling All White Women
keep your love and light, we want justice
Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative
the link between our buying habits and our vote
Liking Someone Can Be Terrible Information
on the abuse of reciprocity and women
On the ‘Mental Triggers’ of Online Marketing, The Female Lifestyle Empowerment Brand, Assessing Who Deserves Your Money, and Why We Should Be Skeptical of Makeover Stories
Pursuing Work-Life Balance Preserves the Status Quo
Not Every Man is a Patriarch. Not Every Patriarch is a Man.
Women Are Not a Problem to Be Fixed
When I hear someone say "I’m not ready for a relationship" or "I’m not ready to be a good partner", for example, I think, being in a relationship is how you learn to be a partner and how you learn to love.
Relationships and marriage are people-growing machines. In relationship is always life-altering. You can’t learn to swim on land.
So of course you’re not ready for the thing you`re scared of and the thing that needs doing. Nobody is.
Even when you think you’re ready, you’re probably wrong.
When I decided to have children and got pregnant with my first child -- the magnificent Sophie Umaringa, teenage leader of rallies -- I thought I was ready.
And then, when she arrived as a cosmic privilege and burden, an eternal marvel and responsibility, a whole person with a buffet of needs and demands, and an instant and continuous attenuation of my own selfishness, I knew – and I know every day – that I was not ready.
I was and am wrenchingly unprepared.
I am not an instinctual saint equipped with The Answers but a desperately loving and flawed person who is striving to rise. Striving to be the mama this young culture-maker needs. Striving to become the kind of person and leader and learner our new world needs.
Ready is always, always, ALWAYS the wrong litmus test.
The real question is:
Are you willing to do whatever it takes to get ready?
Because we get ready by *doing* it.
not ready but willing,
Kelly Diels
#LevelUpYourLife #MotivationalSpeaker #Mindset #Creative #BuildingYourLegacy #WeAreTheCultureMakers #SlowProductivity #MeaningfulWork #SustainableBusiness #Speaker #Writer #UseYourLife #SelfDevelopment #LeadershipDevelopment
Apr 24
An epiphany from late 2018: I was scrambling to find time for a new collaboration.
Witnessing this in live action, my collaborator, PK Mutch (Petra), said to me, with been-there-done-that sympathy, "That`s what women do -- we scale horizontally."
I immediately recognized that this was why my business wasn`t working the way I wanted it to -- but I didn`t know how to fix it.
A few days later, I went out with a colleague I`d worked with a long time ago at a huge telecom. She started talking about the new `vertical` she was managing.
Suddenly it all clicked.
The telecomm as a whole had lots of services, lots of clients and lots of offers, sure; but each vertical HAD ITS OWN TEAM and its own content. It was a unit unto itself.
That`s how they got traction in each of those verticals and how the company as a whole did well. By focusing on one client and one offer.
What I had done, in my own business, was the opposite of that.
I had one team (me) but many verticals. Several different client profiles, several different offers.
For years, my biz strategy was to constantly invent new programs and offers --and create all new launch material to go with them. ⠀
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I was always inventing and overworking.
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As a result, I never quite got traction on ANY of my offerings, so I was always scrambling for cash AND constantly on the verge of burn out.⠀
That`s why my business wasn`t getting the momentum I was hoping for, and why I was personally exhausted. I wasn`t concentrated in ONE vertical; instead, I`d scaled horizontally across many.
And I was only one person!
So how do you stop scaling horizontally?
You create a signature piece of intellectual property that becomes the centre of your business.
A signature program is a way to do less while making more.
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I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.
Apr 23
Marketing, social media and deliberate self-promotion aren’t a distraction.
They’re activities that add up to a winning and significant body of work.
They`re not a distraction from ideation. They ARE your ideas.
Here are 3 counterintuitive but KEY activities for Thought Leaders to commit to for putting their ideas out into the world, developing their body of work and moving forward in their business:
1. SOCIAL MEDIA.
It`s not *just* about getting attention. Social media can be a lab for cultivating your ideas, so put snippets of ideas out on social, every day.
2. NETWORKING.
Having conversations with interesting people -- even preaching to boring ones -- provides creative stimulus and opportunities to forge creative connections and embroider your ideas.
3. WILD IDLING.
True thought leadership & meaningful bodies of work require unstructured leisure time and “wild idling.” (h/t @LianneRaymond)
ONE MORE TIME, WITH FEELING:
Self-promotion is not a distraction from your body of work.
It’s part of how you create meaningful work that matters. It`s an idea-growing practice.
_____________
I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.
#BodyOfWork #MakingAnImpact #ThoughtLeader #ContentStrategy #LevelUpYourBusiness #CreativeEntrepreneur #CreativeEntrepreneurship #IntentionalBusiness #BrandingIdentity #SocialMediaForBusiness #SocialEntrepreneur #IntellectualProperty
Apr 19
Are you wrestling with Imposter Complex? This might help. #impostersyndrome #impostercomplex #thoughtleadership #creativeentrepreneur #intellectualproperty #bodyofwork #WeAreTheCultureMakers #deepwork #slowproductivity #visibility #edwardsaid #orientalism #culturalexile #yourdifferenceisyourstrength www.kellydiels.com
Apr 18
Dear Multi-Passionate Maker,⠀
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Maybe you don`t have Shiny Object Syndrome.⠀
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Maybe you`ve been studying & practicing all of these modalities because you`re developing a rich body of work, across time.⠀
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(No maybe about it.)⠀
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Multi-passionate professionals often get told that they`re "scattered" & need to focus.⠀
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They then internalize negative messages insisting that their orientation towards lifelong learning, curiosity & creativity is a barrier to success.⠀
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IT`S NOT.⠀
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It`s how we build the deep work & creative solutions needed for these urgent times.⠀
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Often, when I work with multi-passionate professionals, it`s wildly obvious to me that they`re collecting tools, synthesizing across traditions -- and making a whole new thing! -- in order to solve complex social problems.⠀
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They`ve been gathering all.the.tools.⠀
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You know what all those tools add up to? ⠀
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A practice. A way of doing things. A framework. Your unique process.⠀
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***You have a methodology.*** ⠀
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So let`s build language for it and NAME IT, specifically.⠀
Naming your method makes it tangible AND SALEABLE.⠀
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Now it now gets a lot easier to explain it to other people...⠀
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...and becomes more obvious why they might want to work with you :)⠀
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Once you name it, you substantiate it. ⠀
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****Including to yourself.****⠀
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Now YOU can see how everything you`ve trained in has led up to this, has prepared you for this work.⠀
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Because, dear Multi-passionate Maker, you`re NOT spinning your wheels or getting distracted by shiny things.⠀
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You`re growing the solutions & institutions of the future.⠀
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Let`s make sure you`ve got the language to describe them. ⠀
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love + justice,⠀⠀
Kelly⠀
#SurfaceYourMethodology #IntellectualProperty #DeepWork #BodyOfWork #SlowProductivity #ThoughtLeadership #ThoughtLeader #MeaningfulWork #WeAreTheCultureMakers
Apr 18
