FLEB: Results

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

KD - FLEB 10 Day Challenge Feature Images 10-11 V01-03

What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

START HERE → She's The Perfect Woman, in the form of a business...
KD - FLEB 10 Day Challenge Feature Images 1-4 V01-01

FLEB Marketing Tactic #1 Fake Authority

Day 1 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 1-4 V01-02

FLEB Marketing Tactic #2 Fake Scarcity

Day 2 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
fleb-marketing-tactic-3-female-lifestyle-empowerment-brand

FLEB Marketing Tactic #3 Male Approval

Day 3 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 1-4 V01-04

FLEB Marketing Tactic #4 Predatory Payment Plans

Day 4 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
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FLEB Marketing Tactic #5 Weaponized White Femininity

Day 5 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 5-9 V01-01

FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance

Day 6 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 5-9 V01-03

FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Day 7 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 5-9 V01-04

FLEB Marketing Tactic #8 Safe Status Quo Imagery

Day 8 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 10-11 V01-02

FLEB Marketing Tactic #9 Social Triggers = Social Conditions

This is Day 9 of How To Spot a Female Lifestyle Empowerment Brand...
KD - FLEB 10 Day Challenge Feature Images 10-11 V01-01

FLEB Marketing Tactic #10 Testimonials as Triggers

This is Day 10 of How To Spot a Female Lifestyle Empowerment Brand...

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

flora-flowers

Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07
side-right

In Our Culture

Every Woman Is a Brand

line-down

Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

August 16 2017

Feminist Marketing Tool #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

How white women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing White women entrepreneurs: Let's connect the dots between white ...

July 10 2017

A quick note about critique vs trashing and accountability vs gossip

As I’m writing out my definition of – and problem with – The Female Lifestyle Empowerment Brand, here’s my intention: to name and investigate a social phenomena ...

July 10 2017

Let’s Get Off This Ride and Get Justice

A few days after Eric Garner's killers were not indicted in New York City, a very big Female Lifestyle Empowerment Brand sent an email. She knew ...

July 10 2017

Me and The Female Lifestyle Empowerment Brand. The Personal Backstory.

A long, long time ago -- like, 4-8 years ago; the jurassic era, online -- I was trying to be fabulous online. I was writing clever blog ...

March 28 2017

How To Sell Without Selling Out Justice

There once was a radical commercial full of righteous body diversity that seemed to be a fist in the air for intersectional feminism, except that ...

January 11 2017

The Language of Activism, Feminism and Revolution is Not For Sale

I wrote a post a while back about some egregious marketing "don'ts" that I think are important for conscious, change-making entrepreneurs to reject and do ...
The Female Lifestyle Empowerment Brand

October 29 2016

The Female Lifestyle Empowerment Brand: A Definition

I'm writing a book about The Female Lifestyle Empowerment Brand and every Sunday I send a newsletter working through it (this essay started out as ...
the perfect woman, violence against women

October 13 2016

“The Perfect Woman” is a form of Violence Against Women

pssst...this essay is related to the book I'm writing about The Female Lifestyle Empowerment Brand. If you'd like to learn more about the phenomenon and ...

July 22 2016

Ivanka Trump is Calling All White Women

Watching Ivanka Trump speak at the RNC last week, I thought ohhhhhhhhh I get it. Racism + empowerment for overwhelmed white women is Donald Trump's ...

June 17 2016

the link between our buying habits and our vote

Once upon a time, when I was doing a round of shadow boxing with my inner critic, a blogging comrade + beloved champion of mine ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a business that generates money AND justice

Let’s create a future in which we all flourish.

Are you in?

Sometimes, the greatest culture making we do is never 'out there' for the whole world to see.⁠
⁠
Last January, a person I almost married reached out after more than 13 years of radio silence (he literally ghosted on our engagement) to apologize for his f*ckboi ways. He'd been doing personal spiritual work to decolonize his soul, and he felt called to make amends. I think he also had the intention of releasing me from any thoughts that what happened was my fault.⁠
⁠
This January, something similar happened with someone I've been estranged from for 5 years. The amount of bravery it took to reach out to me was COLLOSSAL. I don't know the backstory but I'm willing to bet this act of courage was the result of massive inner healing.⁠
⁠
The wild thing about both of these reach-outs was that each followed on the heels of specific coaching or therapy I'd been doing to free myself of needing them to do something in order for me...to be me.⁠
⁠
(Also...there's something about January that is NOT awful, if we're doing things like this with each other.)⁠
⁠
I've been doing that work myself. I've been confronting my own demons and looking in the mirror, and sometimes had to grieve what I saw there. I've been grappling with all the ways *I* was the villain in someone else's story. ⁠
⁠
My hope is that this brutal, healing work grows me & gives me peace. I hope it helps me have deeper, more consistent relationships. And I hope that it helps me show up even more lovingly and present for my children, and that they carry that forward into their lives, their relationships and maybe even their children one day.⁠
⁠
That's culture making.⁠
⁠
None of that will ever be a feature length film, or see a stage, or be on a NY Times Best Seller List. It's not going to go viral.⁠
⁠
But it's how spread the seeds for a future in which we all flourish. We heal wounds. We heal each other. We move in courage and love.⁠
⁠
Personal love is justice work, too.⁠
⁠
And it's never too late to start over.⁠
⁠
I'm starting the New Year over, in fact! The first 17 days were a blur. So let's begin again, better.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
#WeAreTheCultureMakers⁠
There's a reason I included WEEKLY live, guided meditations in We Are The Culture Makers 2022 and it's this: ⁠
⁠
In order to really know something, in our bones, it can't ONLY come from one direction. ⁠
⁠
We need to pick up the signals from many sources. We've got to receive the messages via our heads, our hearts, our bodies and our spirits.⁠
⁠
***⁠
We deserve to feel calm. We deserve to feel relief from anxiety and stress. ⁠
⁠
Even as we're growing our lives, growing our careers, changing our culture...our lives can't be a relentless grind. ⁠
⁠
There's got to be space and grace.⁠
⁠
🌸So that the knowledge of who you are -- A CULTURE MAKER -- seeps into your bones.⁠
⁠
🌸So that this knowingness forms a protective cloak that you carry with you everywhere.⁠
⁠
🌸And so that you're regularly relieving stress and calming your central nervous system. ⁠
⁠
This world can be hell on sensitive, thoughtful women and I want our daily experience in our own skins to change.⁠
⁠
***⁠
That's why I'm so delighted that yoga breathing & meditation teacher  Ntathu Allen leads these LIVE guided meditations for us each week.⁠
⁠
Because We Are The Culture Makers is NOT about work-work-work. ⁠
⁠
Gentleness and replenishment is part of the culture-making, power-building experience we're creating, together.⁠
⁠
love + justice⁠
⁠
Kelly⁠
⁠
PS We Are The Culture Makers 2022 is low-cost online group coaching collective AND 100% PURE JET FUEL. Use it to power your life, your work, and your impact in the world. I invite you to learn more at the link in profile.⁠
⁠
PPS You can find Ntathu Allen at @yogainspiresyou
Wondering if you’re worthy, ⁠
over-giving ('tis the season)⁠
questioning if you belong at the table, ⁠
and feeling like you have to do everything yourself ⁠
⁠
are NOT your natural inclinations.⁠
⁠
They’re the voice of an unjust culture working through you without your consent.⁠
⁠
So is imposter complex.⁠
⁠
We doubt ourselves because we live in a woman-doubting culture. ⁠
⁠
And...no more.⁠
⁠
Let's change the channel.⁠
⁠
Let's unlearn this toxic social conditioning⁠
and reaffirm + revalidate ourselves...⁠
⁠
...so we can shrink our self-doubt and grow our power.⁠
⁠
Personally AND collectively.⁠
⁠
Because #WeAreTheCultureMakers⁠
⁠
:::::⁠
⁠
Please, in the midst of the pressure that can come with this time of year, take a moment to connect with someone who sees your power and sincerity. Let them tell you great things about yourself. Really hear it. ⁠
⁠
And, if you can, do it for someone else. Get on the phone and praise the sh*t out of them.⁠
⁠
We're often running on empty tanks and being seen and affirmed with sincere & true words of encouragement are pure jet fuel.⁠
⁠
Let's fly. ⁠
⁠
Or land the planes that have been in the air too long.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
⁠
⁠
⁠
⁠
#feministmindset #leadwithsoul #feministcoaching #embodiedleadership #womeninthearena #breakingcycles #darkbeforethedawn
We Are The Culture Makers 2022 is...⁠
⁠
🔥One part low-cost, online, group coaching...⁠
⁠
🔥One part encouragement circle where we get to know each other and find opportunities to ask for and receive support...⁠
⁠
🔥One part feminist analysis....⁠
⁠
🔥One part tools, strategies + tips for navigating -- and changing -- our lives and world...⁠
⁠
🔥And 100% pure jet fuel.⁠
⁠
Use it to fuel your life, your career, your relationships and your impact.⁠
⁠
Are you in? I invite you to learn more using the link in profile. ⁠
⁠
love + justice,⁠
Kelly⁠
⁠
#feministtraining #feministcoaching⁠ #feministselfhelp ⁠
#resourcesforwomen #womencoachingwomen #coachingforsuccess #womeninthearena #confidencemindset⁠
#feministvalues #groundedcoaching #feministcoach #settingboundariesboundary #peoplepleasing #womensempowermentcoach #selfcoaching

Sometimes, the greatest culture making we do is never 'out there' for the whole world to see.⁠
⁠
Last January, a person I almost married reached out after more than 13 years of radio silence (he literally ghosted on our engagement) to apologize for his f*ckboi ways. He'd been doing personal spiritual work to decolonize his soul, and he felt called to make amends. I think he also had the intention of releasing me from any thoughts that what happened was my fault.⁠
⁠
This January, something similar happened with someone I've been estranged from for 5 years. The amount of bravery it took to reach out to me was COLLOSSAL. I don't know the backstory but I'm willing to bet this act of courage was the result of massive inner healing.⁠
⁠
The wild thing about both of these reach-outs was that each followed on the heels of specific coaching or therapy I'd been doing to free myself of needing them to do something in order for me...to be me.⁠
⁠
(Also...there's something about January that is NOT awful, if we're doing things like this with each other.)⁠
⁠
I've been doing that work myself. I've been confronting my own demons and looking in the mirror, and sometimes had to grieve what I saw there. I've been grappling with all the ways *I* was the villain in someone else's story. ⁠
⁠
My hope is that this brutal, healing work grows me & gives me peace. I hope it helps me have deeper, more consistent relationships. And I hope that it helps me show up even more lovingly and present for my children, and that they carry that forward into their lives, their relationships and maybe even their children one day.⁠
⁠
That's culture making.⁠
⁠
None of that will ever be a feature length film, or see a stage, or be on a NY Times Best Seller List. It's not going to go viral.⁠
⁠
But it's how spread the seeds for a future in which we all flourish. We heal wounds. We heal each other. We move in courage and love.⁠
⁠
Personal love is justice work, too.⁠
⁠
And it's never too late to start over.⁠
⁠
I'm starting the New Year over, in fact! The first 17 days were a blur. So let's begin again, better.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
#WeAreTheCultureMakers⁠
There's a reason I included WEEKLY live, guided meditations in We Are The Culture Makers 2022 and it's this: ⁠
⁠
In order to really know something, in our bones, it can't ONLY come from one direction. ⁠
⁠
We need to pick up the signals from many sources. We've got to receive the messages via our heads, our hearts, our bodies and our spirits.⁠
⁠
***⁠
We deserve to feel calm. We deserve to feel relief from anxiety and stress. ⁠
⁠
Even as we're growing our lives, growing our careers, changing our culture...our lives can't be a relentless grind. ⁠
⁠
There's got to be space and grace.⁠
⁠
🌸So that the knowledge of who you are -- A CULTURE MAKER -- seeps into your bones.⁠
⁠
🌸So that this knowingness forms a protective cloak that you carry with you everywhere.⁠
⁠
🌸And so that you're regularly relieving stress and calming your central nervous system. ⁠
⁠
This world can be hell on sensitive, thoughtful women and I want our daily experience in our own skins to change.⁠
⁠
***⁠
That's why I'm so delighted that yoga breathing & meditation teacher  Ntathu Allen leads these LIVE guided meditations for us each week.⁠
⁠
Because We Are The Culture Makers is NOT about work-work-work. ⁠
⁠
Gentleness and replenishment is part of the culture-making, power-building experience we're creating, together.⁠
⁠
love + justice⁠
⁠
Kelly⁠
⁠
PS We Are The Culture Makers 2022 is low-cost online group coaching collective AND 100% PURE JET FUEL. Use it to power your life, your work, and your impact in the world. I invite you to learn more at the link in profile.⁠
⁠
PPS You can find Ntathu Allen at @yogainspiresyou
Wondering if you’re worthy, ⁠
over-giving ('tis the season)⁠
questioning if you belong at the table, ⁠
and feeling like you have to do everything yourself ⁠
⁠
are NOT your natural inclinations.⁠
⁠
They’re the voice of an unjust culture working through you without your consent.⁠
⁠
So is imposter complex.⁠
⁠
We doubt ourselves because we live in a woman-doubting culture. ⁠
⁠
And...no more.⁠
⁠
Let's change the channel.⁠
⁠
Let's unlearn this toxic social conditioning⁠
and reaffirm + revalidate ourselves...⁠
⁠
...so we can shrink our self-doubt and grow our power.⁠
⁠
Personally AND collectively.⁠
⁠
Because #WeAreTheCultureMakers⁠
⁠
:::::⁠
⁠
Please, in the midst of the pressure that can come with this time of year, take a moment to connect with someone who sees your power and sincerity. Let them tell you great things about yourself. Really hear it. ⁠
⁠
And, if you can, do it for someone else. Get on the phone and praise the sh*t out of them.⁠
⁠
We're often running on empty tanks and being seen and affirmed with sincere & true words of encouragement are pure jet fuel.⁠
⁠
Let's fly. ⁠
⁠
Or land the planes that have been in the air too long.⁠
⁠
love + justice,⁠
Kelly⁠
⁠
⁠
⁠
⁠
⁠
#feministmindset #leadwithsoul #feministcoaching #embodiedleadership #womeninthearena #breakingcycles #darkbeforethedawn