FLEB: Results

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

KD - FLEB 10 Day Challenge Feature Images 10-11 V01-03

What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

START HERE → She's The Perfect Woman, in the form of a business...
KD - FLEB 10 Day Challenge Feature Images 1-4 V01-01

FLEB Marketing Tactic #1 Fake Authority

Day 1 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 1-4 V01-02

FLEB Marketing Tactic #2 Fake Scarcity

Day 2 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
fleb-marketing-tactic-3-female-lifestyle-empowerment-brand

FLEB Marketing Tactic #3 Male Approval

Day 3 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 1-4 V01-04

FLEB Marketing Tactic #4 Predatory Payment Plans

Day 4 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 5-9 V01-02

FLEB Marketing Tactic #5 Weaponized White Femininity

Day 5 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 5-9 V01-01

FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance

Day 6 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 5-9 V01-03

FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Day 7 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 5-9 V01-04

FLEB Marketing Tactic #8 Safe Status Quo Imagery

Day 8 of How To Spot a Female Lifestyle Empowerment Brand (FLEB).⁠⠀ If...
KD - FLEB 10 Day Challenge Feature Images 10-11 V01-02

FLEB Marketing Tactic #9 Social Triggers = Social Conditions

This is Day 9 of How To Spot a Female Lifestyle Empowerment Brand...
KD - FLEB 10 Day Challenge Feature Images 10-11 V01-01

FLEB Marketing Tactic #10 Testimonials as Triggers

This is Day 10 of How To Spot a Female Lifestyle Empowerment Brand...

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

flora-flowers

Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07
side-right

In Our Culture

Every Woman Is a Brand

line-down

Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

December 8 2019

on “lying to ourselves”. (I’m not so sure we do.)

This is your Sunday Love Letter.  Many a delicious volume has been penned about the existence and adventures of elves, fairies, pixies and trolls.  And ...

September 23 2019

nope, ‘Queen’ is not a feminist business model

welcome to your Sunday Love Letter. Before we get started, here's what's going on this week at www.kellydiels.com: I'm teaching an online workshop on Saturday ...

August 11 2019

The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection

Business Tip for Culture Makers #811: Avoid Using Weaponized Imperfection or Leveraging Privilege to Build (Fake) Authority. If you haven’t seen this particular post, you’ve ...

June 9 2019

Who’s running our social media accounts? Us, or our social conditioning?

This week a friend of mine and I closed our eyes and imagined what a successful woman looks like. I'm a fat woman with biracial ...

May 31 2019

Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn't know how to herd ...

May 17 2019

What it Means to Be a Culture Maker in Your Business and Media

On my website, the first thing you'll see is the statement: "We are The Culture Makers”. I say this because it's true. We have the ...

July 30 2018

Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?

Note: The following essay is an excerpt of a chapter of the book I'm writing about The Female Lifestyle Empowerment Brand; I first published it as ...

May 3 2018

Talking with My Hands and Trying to Be Good with Emelia

#tbt to those times I was on a radio show hosted by the incomparable Emelia Symington-Fedy of Trying To Be Good with Emelia . . ...

April 27 2018

Sorry! The Lifestyle You Ordered is Currently Out of Stock

Graffiti by Banksy; photo by Bruce Krasting https://www.flickr.com/photos/bruce_krasting/7695349260 This feels like some anti-FLEB (Female Lifestyle Empowerment Brand) awesomeness in graffiti form. It's by Banksy. So ...

April 26 2018

“Prettiness is Not a Rent You Pay…” by Erin McKean

YES. AND ALSO: I've seen this quote floating around on Instagram, usually attributed in error to Diana Vreeland. In fact Erin McKean, the founder of ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

There's this narrative out there that says that being committed to justice will harm your business.⁠
⁠
I know from experience -- from working with thousands of feminist entrepreneurs and organizations -- that this is just not true.⁠
⁠
I know that when you invent language to describe lived  experiences we don't have words for, you're making a cultural contribution. You're helping move us forward into a culture where all of our experiences are recognized and understood.⁠
⁠
You're co-creating the language of justice and the language of the future.⁠
⁠
AND...when you define language specific to your body of work, you make your work more concrete and tangible to your audience + clients. You SUBSTANTIATE it.⁠
⁠
That's a brand asset. That's good for business. That helps people say yes to your offers.⁠
⁠
Developing the language you need to explain your complex work is good culture-making AND it's good for business.⁠
⁠
That's why I've been teaching these mini-lessons here on IG this week to help you build your language and build out your body of work.⁠
⁠
Because we CAN build businesses around who we are, what we believe, and the future we're dreaming of.⁠
⁠
And when we do, we lead from our strengths and principles. ⁠
⁠
There's endless energy and passion there. There's wisdom there. There's invitation. There's SUBSTANCE and skill.⁠
⁠
And all of that is pure rocket fuel for our businesses and our culture-making.⁠
⁠
#FlourishingIsFeminist⁠
⁠
PS I send out a #SundayLoveLetter by email every week. Want to get yours, tomorrow? link in bio to subscribe ⁠
⁠
----⁠
I'm Kelly Diels. I teach feminist entrepreneurs & culture-makers a new model for marketing and copywriting that is EFFECTIVE and non-exploitative.  #feministcopywriting⁠ #MoreImpactLessHarm
We can do it our way, I promise.⁠
⁠
We don't have to lead with pain and shame.⁠
⁠
We can write sales copy that and marketing materials that bear loving witness to the actual problem...⁠
⁠
...AND IT'S NOT THE CLIENT. ⁠
⁠
It's the circumstances and system they're navigating.⁠
⁠
Our job, as a *principled* entrepreneurs who care about our cultural impact, is to bear loving witness to that challenge. Let readers of your copy know that you have a framework or process that can help them do it differently, ON THEIR TERMS.⁠
⁠
And then, instead of being subconsciously triggered into a buying decision, they can make an explicit, conscious, POWERFUL decision to work with you.⁠
⁠
This deliberate decision can be the first step in the work they're committing to.⁠
⁠
Which means that our sales funnels and copy can be the first step in the transformational work we do with clients...⁠
⁠
...rather than in opposition to it. ⁠#Aligned #CopywritingForCultureMakers⁠
⁠
*****⁠
I'm Kelly Diels. I'm a writer & business development coach for culture makers.⁠
⁠
I work with people who want to sell using using VISION and VALUES rather than shame and pain -- and I've developed specific copywriting models and frameworks you can use to build EFFECTIVE brand copy that sells...⁠
⁠
...without sacrificing your principles or your conscience.⁠
⁠
The next cohort of Copywriting For CultureMakers is now enrolling (We start June 7). ⁠
⁠
I invite you to check it out using the link in profile @kelly.diels⁠ -- and thank you!⁠
⁠
 #onlinecopywriting #nameyourvision #womenentrepreneurs #itsnotbusinessasusual #copywriting #contentmarketing⁠ #CopywritingTip⁠ ⁠#ConfidentCopywriting⁠ #copywriter⁠ #CopywritingCoach⁠ ⁠#feministcopywriting #BrandCopy⁠  #CopywritingForCreatives⁠ #CopywritersOfInstagram⁠ #OnlineMarketing⁠ #OnlineMarketingTips⁠  #consciouscopywriting  #CopywritingSkills⁠ #creativebusiness #antiracistbusiness #consciousbusiness⁠
⁠
---------⁠
photo by @daniellecohenphotography⁠
We talked about this yesterday...⁠
⁠
IMHO, Multipassionate Makers study all.the.things because they are gathering the full range of tools and modalities needed to solve a complex social problem.⁠
⁠
🌺What you are NOT doing: being flaky or distractible or indulging in 'shiny object syndrome'. ⁠
⁠
🌺What you ARE doing: making a whole new thing. You've been synthesizing across traditions and intuitively developing a nuanced, sensitive  methodology designed to produce a particular transformation.⁠
⁠
That thing you've been making, intuitively: it's real. There's a process and a framework there.⁠
⁠
Our challenge is to raise your internal, intuitive process to the level of consciousness, so you can turn it into a FORMAL, repeatable process that you teach other people.⁠
⁠
We need to get it out of your muscle-memory and into a teachable, shareable system.⁠
⁠
I call this process *Surfacing Your Methodology*. ⁠
⁠
To surface your methodology, we need to go in, determine the core set of skills you're teaching across all your modalities, and what the central outcome is. We need to explicitly map it out.⁠
⁠
And then we need to name this wondrous thing you've created.⁠
⁠
Once you name your methodology, you can see how everything you've trained in has led up to this, and prepared you for this work. ⁠
⁠
It then gets a lot easier to explain it to other people, and a lot more obvious why they might want to buy it :)⁠
⁠
Mapping out and naming your methodology makes your work REAL. ⁠
⁠
(To you and to other people.)⁠
⁠
It also makes it TEACHABLE.⁠
⁠
And that's the point of all your seeking and learning and dreaming and doing, across time.⁠
⁠
Because, dear Multipassionate Maker, you're NOT spinning your wheels. You're growing the solutions and institutions of the future.⁠
⁠
*******⁠
⁠
If you'd like some help Surfacing Your Methodology, I have a 3-hour training that can help you do that. Link in profile to get it!⁠
https://www.kellydiels.com/surface-your-methodology/⁠
⁠
#multipassionate #multipotentialite #emergentstrategy #wearetheculturemakers #creativebusiness #consciousbusiness #coaching #intellectualproperty #framework #shinyobjectsyndrome⁠
Maybe you don't have Shiny Object Syndrome.⁠
⁠
Maybe you've been studying & practicing all of these modalities because you're developing a rich body of work, across time.⁠
⁠
No maybe about it.⁠
⁠
⁠🌺🌺🌺⁠
Multi-passionate professionals often get told that they're "scattered" & need to focus and then internalize those negative messages...⁠
⁠
...the ones telling them that their orientation towards lifelong learning, curiosity & creativity is a barrier to success.⁠
⁠
It's NOT. ⁠
⁠
In fact that's EXACTLY how we build the deep work & creative solutions needed for these urgent times.⁠
⁠
⁠🌺🌺🌺⁠
Often, when multi-passionate professionals come to me, it's wildly evident to me that they've been collecting tools & synthesizing across traditions  in order to solve complex social problems.⁠
⁠
The result? A whole new methodology.⁠
⁠
But often, we can't see that. Instead, our diverse modalities & certifications look like independent silos.⁠
⁠
Over here, birth work. Over here, facilitation training. Over here, an Masters's of Fine Art. ⁠
⁠
But what if they're not standalone, silo-ed services? ⁠
⁠
What if, instead, they're the NECESSARY tools and skills that you use TOGETHER to solve a higher-level social problem?⁠
⁠
What if you gathered them because no one of them did the trick, alone;  so you kept looking and learning?⁠
⁠
 What if they're all part of one integrated thing...⁠
⁠
...AKA your methodology? ⁠
⁠
⁠🌺🌺🌺⁠
In other words: ⁠
⁠
1)Take those services out of their never-the-twain-shall-meet silos. ⁠
⁠
2) Integrate them into ONE methodology and ONE service/program.⁠
⁠
This is what all your work has been adding up to, across time.⁠
⁠
So nope, dear Multipassionate Maker, you're NOT a "flake". ⁠
⁠
You are NOT spinning your wheels. ⁠
⁠
Instead, you're growing the solutions and institutions of the future.⁠
⁠
#WeAreTheCultureMakers⁠
⁠
⁠
⁠🌺🌺🌺⁠🌺🌺🌺🌺🌺⁠
I'm Kelly Diels and I'm a researcher & teacher. I help culture-making leaders leverage their strengths so they can can grow flourishing lives & businesses that truly make a difference.⁠
⁠
My programs:⁠
Copywriting for Culture Makers (June 7)⁠
Social Media for Culture Makers (Sept 5)⁠
We Are The Culture Makers (Feb 2023)⁠

There's this narrative out there that says that being committed to justice will harm your business.⁠
⁠
I know from experience -- from working with thousands of feminist entrepreneurs and organizations -- that this is just not true.⁠
⁠
I know that when you invent language to describe lived  experiences we don't have words for, you're making a cultural contribution. You're helping move us forward into a culture where all of our experiences are recognized and understood.⁠
⁠
You're co-creating the language of justice and the language of the future.⁠
⁠
AND...when you define language specific to your body of work, you make your work more concrete and tangible to your audience + clients. You SUBSTANTIATE it.⁠
⁠
That's a brand asset. That's good for business. That helps people say yes to your offers.⁠
⁠
Developing the language you need to explain your complex work is good culture-making AND it's good for business.⁠
⁠
That's why I've been teaching these mini-lessons here on IG this week to help you build your language and build out your body of work.⁠
⁠
Because we CAN build businesses around who we are, what we believe, and the future we're dreaming of.⁠
⁠
And when we do, we lead from our strengths and principles. ⁠
⁠
There's endless energy and passion there. There's wisdom there. There's invitation. There's SUBSTANCE and skill.⁠
⁠
And all of that is pure rocket fuel for our businesses and our culture-making.⁠
⁠
#FlourishingIsFeminist⁠
⁠
PS I send out a #SundayLoveLetter by email every week. Want to get yours, tomorrow? link in bio to subscribe ⁠
⁠
----⁠
I'm Kelly Diels. I teach feminist entrepreneurs & culture-makers a new model for marketing and copywriting that is EFFECTIVE and non-exploitative.  #feministcopywriting⁠ #MoreImpactLessHarm
We can do it our way, I promise.⁠
⁠
We don't have to lead with pain and shame.⁠
⁠
We can write sales copy that and marketing materials that bear loving witness to the actual problem...⁠
⁠
...AND IT'S NOT THE CLIENT. ⁠
⁠
It's the circumstances and system they're navigating.⁠
⁠
Our job, as a *principled* entrepreneurs who care about our cultural impact, is to bear loving witness to that challenge. Let readers of your copy know that you have a framework or process that can help them do it differently, ON THEIR TERMS.⁠
⁠
And then, instead of being subconsciously triggered into a buying decision, they can make an explicit, conscious, POWERFUL decision to work with you.⁠
⁠
This deliberate decision can be the first step in the work they're committing to.⁠
⁠
Which means that our sales funnels and copy can be the first step in the transformational work we do with clients...⁠
⁠
...rather than in opposition to it. ⁠#Aligned #CopywritingForCultureMakers⁠
⁠
*****⁠
I'm Kelly Diels. I'm a writer & business development coach for culture makers.⁠
⁠
I work with people who want to sell using using VISION and VALUES rather than shame and pain -- and I've developed specific copywriting models and frameworks you can use to build EFFECTIVE brand copy that sells...⁠
⁠
...without sacrificing your principles or your conscience.⁠
⁠
The next cohort of Copywriting For CultureMakers is now enrolling (We start June 7). ⁠
⁠
I invite you to check it out using the link in profile @kelly.diels⁠ -- and thank you!⁠
⁠
 #onlinecopywriting #nameyourvision #womenentrepreneurs #itsnotbusinessasusual #copywriting #contentmarketing⁠ #CopywritingTip⁠ ⁠#ConfidentCopywriting⁠ #copywriter⁠ #CopywritingCoach⁠ ⁠#feministcopywriting #BrandCopy⁠  #CopywritingForCreatives⁠ #CopywritersOfInstagram⁠ #OnlineMarketing⁠ #OnlineMarketingTips⁠  #consciouscopywriting  #CopywritingSkills⁠ #creativebusiness #antiracistbusiness #consciousbusiness⁠
⁠
---------⁠
photo by @daniellecohenphotography⁠
We talked about this yesterday...⁠
⁠
IMHO, Multipassionate Makers study all.the.things because they are gathering the full range of tools and modalities needed to solve a complex social problem.⁠
⁠
🌺What you are NOT doing: being flaky or distractible or indulging in 'shiny object syndrome'. ⁠
⁠
🌺What you ARE doing: making a whole new thing. You've been synthesizing across traditions and intuitively developing a nuanced, sensitive  methodology designed to produce a particular transformation.⁠
⁠
That thing you've been making, intuitively: it's real. There's a process and a framework there.⁠
⁠
Our challenge is to raise your internal, intuitive process to the level of consciousness, so you can turn it into a FORMAL, repeatable process that you teach other people.⁠
⁠
We need to get it out of your muscle-memory and into a teachable, shareable system.⁠
⁠
I call this process *Surfacing Your Methodology*. ⁠
⁠
To surface your methodology, we need to go in, determine the core set of skills you're teaching across all your modalities, and what the central outcome is. We need to explicitly map it out.⁠
⁠
And then we need to name this wondrous thing you've created.⁠
⁠
Once you name your methodology, you can see how everything you've trained in has led up to this, and prepared you for this work. ⁠
⁠
It then gets a lot easier to explain it to other people, and a lot more obvious why they might want to buy it :)⁠
⁠
Mapping out and naming your methodology makes your work REAL. ⁠
⁠
(To you and to other people.)⁠
⁠
It also makes it TEACHABLE.⁠
⁠
And that's the point of all your seeking and learning and dreaming and doing, across time.⁠
⁠
Because, dear Multipassionate Maker, you're NOT spinning your wheels. You're growing the solutions and institutions of the future.⁠
⁠
*******⁠
⁠
If you'd like some help Surfacing Your Methodology, I have a 3-hour training that can help you do that. Link in profile to get it!⁠
https://www.kellydiels.com/surface-your-methodology/⁠
⁠
#multipassionate #multipotentialite #emergentstrategy #wearetheculturemakers #creativebusiness #consciousbusiness #coaching #intellectualproperty #framework #shinyobjectsyndrome⁠