Coaching with Kelly Diels
Coaching
with
Kelly Diels
This is for you when you know you're great at what you do and your body of work is growing…
…and you still have more audacious goals -- financial, professional, cultural --to realize.
(And maybe you're not willing to be your industry's best kept secret any more.)
When you coach with me, you get a THOUGHT PARTNERand Forensic Business Builder
When we work together, I dig into the roots of your business so we can define your unique business model, signature offer suite, One True Marketing Message and the sales strategy that will take you to the next level.
Often, for example, clients come to me because they've got a hunch they need to dial in their messaging...
...and while they're usually correct and the messaging does need to be uplevelled, a messaging & sales volume problem is almost always a symptom of a business model problem.
When the messaging is off, it is usually because there is a problem with the client/offer fit or the business model & selling strategy.
Once we get those right, the messaging and how to deliver it becomes startlingly obvious.
And ridiculously compelling.
So when I'm coaching culture-making entrepreneurs doing transformative work, that's always where I start: at the roots.
Maybe you’re about to launch your signature offer FOR THE FIRST TIME and you need to build a launch and list-build…like, immediately
Maybe you’re in your mastery when you’re doing your work…but it’s complex work that’s hard to explain and so you need help developing your message, getting it out there, and SELLING IT
Maybe you already have a successful podcast and flourishing online following — usually doing work that significantly interrupts our cultural status quo — and now you want to launch a signature program or write a book (and sell it)
Or you’ve already being practicing your craft for a long time and are really proud of your culture-making work. Your clients sing your praises…but your revenue is underperforming your reputation. You're not getting the financial traction your work deserves and you are ready to change that
Or you launched your signature program and the first time it was an outrageous success; the second time it sold only half as many spots; and you’re about to launch it a third time and you suspect that it won’t sell the way you want it to…so you want to regroup and make a plan for a STELLAR launch that achieves your goals
Or you’ve spent years building a flourishing business and online platform and now it’s time to PIVOT and truly answer what’s calling you (and avoid performing some of the elements of The Female Lifestyle Empowerment Brand)
In our strategic coaching engagement together, I help you:
- Assess/audit your current marketing and culture-making infrastructure and develop strategies, sequences and content to fill the gaps or seed new outcomes
- specifically tailor your marketing, thought leadership & visibility strategy to your values, vision and principles (rather than having to set them aside in order to sell)
- customize a unique business model & selling strategy that leverages your skills, principles and preferences
- define your One True Marketing Message that will get you excited about your work again and magnetizes your right people,
- put an equitable, inclusive Reputation Management Plan in place -- because being accountable AND preserving your body of work are culture-making moves
Grow your platform and list, ASAP
Develop a sales & marketing strategy that makes your work unmissable and grows your revenue...while advancing your culture-making objectives
See around corners and identify where you might inadvertently be performing elements of The Female Lifestyle Empowerment Brand
Build ‘little machines’ (social media, email, segmented sales funnels) that help you cultivate visibility, build your list and make sales
Build the infrastructure for a new program and LAUNCH IT (or re-tool an old one to sell more spots)
Our coaching sessions are a hybrid of coaching, consulting and co-creation
On the coaching side:
I help you reaffirm and declare your values and your big dreams so that you’re clear about your calling and anchored to something bigger than yourself. This ensures that you are fortified, galvanized and ready.
During this phase of our work together, I provide structure, support and insight so that you can decide and declare what’s important to you in your marketing & thought leadership and articulate your absolute, unwavering values (I call these your “nomaddawhats” because for you, this is happening, no matter what).
(They are a business and culture-making asset and pure energy.)
Then we switch gears.
With respect to your marketing, positioning, copy, and customer journey , I put on my marketing-and-business development hat and get forensic and prescriptive...because we're going to build programs, sales infrastructure and even crisis management plans that work.
By that I mean we get tactical and write copy and develop infrastructure & plans and make things happen.
I show up with my decade of marketing consulting experience and the insight I’ve gained from working with hundreds of online entrepreneurs to offer you specific, actionable, practical, custom strategies and tactics to implement.
Not in a generic, formulaic way but based on your particular location in your industry AND you’re trying to accomplish in our culture.
Here, I offer strategic advice and hands-on creative collaboration — right down to verbally drafting your One True Marketing Message if need be —
for shaping your marketing message and navigating your community & thought leadership.
Here’s a sampling — a smorgasbord! —
of things some clients have accomplished in our work together
- Mapped out the big idea and spine of a book that secured a book deal with a major publishing house
- Wrote a signature essay about a HUGE idea that overturned cultural or industry norms and built an entire platform (website content, social media, services) around this message
- Stripped their platform back to the essence of their work and ditched the oppressive marketing tactics and performative personal branding they never felt comfortable with…and as a result started feeling more comfortable being visible + ended up marketing MORE and making more money, not less
- Built auto-responders and little sales machines and significantly increased their revenue
- Integrated their social-change goals into their platform
- Completely redesigned their services, content and message so that it finally feels like them rather than like a character they have to perform
- Identified new sources of revenue and launched them
- Developed a system for social media so that time online is no longer running them ragged AND so that they’re accomplishing business and culture-making goals with their posts rather than producing filler content
- Audited and significantly reduced their marketing expenses so they could generate more profit (one client’s savings were the equivalent of the price of my coaching, so this exercise actually paid for our work together)
- Increased the number of places to sign-up to their list in their platform and grew their list
- Got comfortable being visible online (and even started to enjoy it!)
- Launched a program with a planned, systematic content schedule and netted 30% more participants than they’d predicted (plus they can re-use the entire launch sequence next year)
What Our Schedule and
Work Will Look Like
My 1:1 work with you takes the form of a coaching intensive.
I specialize in pattern-interrupts and redesigning your business infrastructure & messaging so that you have everything in place to create your new level of traction & visibility.
That kind of work is most successful as a laser-focused intensive rather than spread out across time.
Your Coaching Container
You can choose the form of your intensive:
- A one-day intensive (7 hours total, including breaks)
OR
- Four 90-minute sessions via Zoom across 4-8 weeks
At the end of our work together, you’ll have strategic and substantial business model & sales plan that embodies your values, articulates your One True Marketing Message, and it will be professionally shined up and ready to market.
Even more importantly: you will be ready to market.
Let's hash out the logistics:
- Surface Your Methodology is the pre-requisite for this work. If you've taken the course already, wonderful! Please bring your model to our first session. If not, then you will need to purchase and complete SYM before our first session
- Business hours for the 4-session configuration are Tuesday - Thursday 9-5 PST (excluding July and December)
- Mondays are reserved for one-day and half-day intensives (excluding July and December)
- After our coaching engagement completes, you will get a link to book a bonus 30-minute tune-up coaching call that you can use later in the year to ensure you're on-track and in momentum
Coaching Intensive
with Kelly Diels
One-Day Intensive
- You're welcome to pay in full or with a 4-month payment plan
4-Session Intensive
- You're welcome to pay in full or with a 4-month payment plan
A Note About Payment Plans, Community Investment, + Scholarships
- Nope, I don’t charge extra for payment plans. I think it’s unjust.
- As an undercapitalized women entrepreneur, however, it makes a significant impact in my business when people pay in full. So if you can afford to pay in full, and you choose to, please know you’re making a difference in the business + livelihood of a community member. Thank you and SOLIDARITY.
- Need a different payment plan for a course or program? The answer is probably yes. Email me at [email protected]
© 2020 KELLY DIELS. ALL RIGHTS RESERVED. LEGAL.