The Female Lifestyle Empowerment Brand
The Female Lifestyle Empowerment Brand is about a few people learning how to switch positions in the existing hierarchy: that hierarchy is white patriarchy.
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The self-improvement industry is often about correcting the fundamental problem our culture has with us: that we are women.That we are a problem to be fixed
Read MoreThe Female Lifestyle Empowerment Brand is a problematic ideology of ideal femininity sold to us by the entrepreneurs and leaders we most trust, and hire.
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The Female Lifestyle Empowerment Brand is the new beauty myth. It’s a movement that stokes female insecurity and shame and then pretends to ameliorate it.
Read MoreWomen are the only ones shamed for being ambitious, and screw that. Ambition can be trained to serve your self-actualization and your great work.
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In the 90s, The Beauty Myth helped us deconstruct magazine images to decrease their destructive power. Now we need discernment tools for online media.
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“The feminist pendulum has swung too far” is a common argument but it is an error to lay the devaluation of the feminine at feminism’s door.
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Empowerment is when we are in community with each other and working collectively. Because there’s not enough compensation in the world for anything less.
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The Female Lifestyle Empowerment Brand is the modern incarnation of what Betty Friedan called The Feminine Mystique and Naomi Wolf called The Beauty Myth.
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