The Female Lifestyle Empowerment Brand
The Female Lifestyle Empowerment Brand is an archetype women must comply with to get rights and resources AND a marketing strategy leveraging social status.
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When we encourage or teach other women (or ourselves) to be The Perfect Woman, we are doing harm. The Perfect Woman is a form of violence against women.
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The Trump campaign is using Ivanka’s “feminism,” and the language and promise of women’s liberation to advance and perpetuate injustice and a racist agenda.
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When “Love and Light” is proposed by spiritual leaders as an appropriate response to DEATH and discrimination, I name it for what it is: white privilege.
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I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.
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Likability, authority. Marketing designed to automatically trigger particular behaviours has political consequences: we get in the habit of obeying.
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When someone is trying to get us to like them and they have a commercial interest vested in us liking them, you need more information before proceeding.
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When it comes to reciprocity, a justice lever, some of us activate the need to reciprocate in order to disproportionately advantage ourselves over others.
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Want to know if someone is trying, by design, to construct an authoritarian dynamic to “mentally trigger” you to buy from them? Look for makeover stories.
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Women are not failing to lean in and we’re not failing at work-life balance; work and life – which is to say, our society – are failing us.
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