The Female Lifestyle Empowerment Brand

FLEB Marketing Tactic #2 Fake Scarcity

By Kelly Diels / July 11, 2020 /

Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⁠⠀

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FLEB Marketing Tactic #1 Fake Authority

By Kelly Diels / July 10, 2020 /

Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

By Kelly Diels / July 9, 2020 /

The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.

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on “lying to ourselves”. (I’m not so sure we do.)

By Kelly Diels / December 8, 2019 /

“Lying to ourselves” is a lie. When we build our analysis about money and power, we can see through the lies — and that’s how we get free.

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nope, ‘Queen’ is not a feminist business model

By Kelly Diels / September 23, 2019 /

We need to aspire to be feminist entrepreneurs and leaders and CULTURE MAKERS who take care of each other rather than exploit and prey on each other.

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The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection

By Kelly Diels / August 11, 2019 /

How privilege gets displayed AND LEVERAGED in our social media feeds — in pictures of our hair, kids, counter-tops, vacations, dinners and everyday life.

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Who’s running our social media accounts? Us, or our social conditioning?

By Kelly Diels / June 9, 2019 /

Our social media is a huge opportunity. We are culture makers and can use our social media power DELIBERATELY to create a future in which we all flourish.

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Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

By Kelly Diels / May 31, 2019 /

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…

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What it Means to Be a Culture Maker in Your Business and Media

By Kelly Diels / May 17, 2019 /

On my website, the first thing you’ll see is the statement: “We are The Culture Makers”. I say this because it’s true. We have the power to create change and to create a just culture. In our interactions with each other, with friends and family, with power and authorities, online, and professionally, in our businesses…

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on brand and women

In Our Culture, Every Woman Is a Brand

By Kelly Diels / October 18, 2018 /

In order to get access to rights and resources, every woman in our culture has to present herself as saleable, consumable object: we must brand ourselves.

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