Social Media

confessions about “calling in”

By Kelly Diels / December 20, 2016 /

Calling In is a refinement conversation we have with people who have a documented history of doing intersectional justice work — not for people who don’t.

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Getting Naked, Getting Paid, and Empowerment AKA It’s NOT Only About Your Intentions

By Kelly Diels / November 28, 2016 /

Just because a woman who has what a lot of us want tells us what she does is empowering doesn’t make it so. Discerning between impact and intentions is key.

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The Female Lifestyle Empowerment Brand

The Female Lifestyle Empowerment Brand: A Definition

By Kelly Diels / October 29, 2016 /

The Female Lifestyle Empowerment Brand is an archetype women must comply with to get rights and resources AND a marketing strategy leveraging social status.

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On the ‘Mental Triggers’ of Online Marketing, The Female Lifestyle Empowerment Brand, Assessing Who Deserves Your Money, and Why We Should Be Skeptical of Makeover Stories

By Kelly Diels / May 18, 2016 /

Want to know if someone is trying, by design, to construct an authoritarian dynamic to “mentally trigger” you to buy from them? Look for makeover stories.

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Five Egregious Internet Marketing No-Nos

By Kelly Diels / March 7, 2016 /

Refuse to perpetuate or replicate in your marketing + sales funnels the authoritarian, predatory and abusive dynamics you want to disrupt in the world.

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Don’t (Just) Unfriend Them

By Kelly Diels / November 11, 2015 /

Preaching to the converted is pleasant but unproductive. In the name of justice, in the name of love, keep talking with people who are getting it wrong.

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Before You Hit Share on Facebook, Do This

By Kelly Diels / November 10, 2015 /

Before you repost that sweet meme, take a second to check where it’s coming from. You may be amplifying your opponent when sharing social media content.

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