Marketing For Culture Makers
When we don’t have institutions underwriting us, we have to underwrite each other. Feminist Marketing Tip #531: how feminist makers can flourish.
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I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something culture-making entrepreneurs can champion.
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Entrepreneur spaces will often tell people with multiple passions and focuses that we are flaky, but I think we are cultivating a rich body of work.
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I dislike “meet them where they’re at” marketing advice. It feels like contempt for the audience. Let’s assume our customers and readers are smart and brave
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In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.
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Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.
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What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?
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What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.
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Inventing culture-making business ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”
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