Feminist Marketing
Feminist Marketing Tool #731: Fonts are a Feminist Issue
We all use fonts in our businesses, so there’s an opportunity make a feminist font choice by selecting fonts created by under-represented typeface designers
Read MoreFeminist Marketing Tool 611: Stop Charging Extra for Payment Plans and Do This Instead
In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.
Read MoreFeminist Marketing Tool #521: Refresh Consent with a Pre-Launch Email
In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.
Read MoreMore Tools for Culture Makers: Signal Boost. Refer. Mentor
Using your resources and reputation to lift people starting out is a culture making tool. When we use feminist business practices, everyone can flourish.
Read MoreFeminist Marketing Tip #1220: A Feminist Approach to Stock Photos
Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…
Read MoreFeminist Marketing Tool #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)
Feminst marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.
Read MoreFeminist Marketing Tip #531: Ask for Way More Than You Need
When we don’t have institutions underwriting us, we have to underwrite each other. Feminist Marketing Tip #531: how feminist makers can flourish.
Read MoreFeminist Marketing Tip #54: The GDPR is Good for Consent Culture
I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something feminist entrepreneurs can champion.
Read MoreDear Multi-Passionate Maker
Entrepreneur spaces will often tell people with multiple passions and focuses that we are flaky, but I think we are cultivating a rich body of work.
Read MoreOur Audiences Aren’t Stupid. Let’s Take Them Seriously.
I dislike “meet them where they’re at” marketing advice. It feels like contempt for the audience. Let’s assume our customers and readers are smart and brave
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