Feminist Marketing Archives • Kelly Diels

Text Reads "Fonts are a Feminist Issue". There's an image of a phone with a picture of Kelly Diels, a pink flower, a white line drawing of a snake, a golden fern leaf unfurling

We all use fonts in our businesses, so there’s an opportunity make a feminist font choice by selecting fonts created by under-represented typeface designers

In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

In this Feminist Marketing Tool, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Using your resources and reputation to lift people starting out is a culture making tool. When we use feminist business practices, everyone can flourish.

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…

Feminst marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

When we don’t have institutions underwriting us, we have to underwrite each other. Feminist Marketing Tip #531: how feminist makers can flourish.

I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something feminist entrepreneurs can champion.

Entrepreneur spaces will often tell people with multiple passions and focuses that we are flaky, but I think we are cultivating a rich body of work.

I dislike “meet them where they’re at” marketing advice. It feels like contempt for the audience. Let’s assume our customers and readers are smart and brave

Feminist Marketing

Feminist Marketing Tool #731: Fonts are a Feminist Issue

Feminist Marketing Tool 611: Stop Charging Extra for Payment Plans and Do This Instead

More Tools for Culture Makers: Signal Boost. Refer. Mentor

Feminist Marketing Tip #1220: A Feminist Approach to Stock Photos

Feminist Marketing Tool #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

Feminist Marketing Tip #531: Ask for Way More Than You Need

Dear Multi-Passionate Maker

Our Audiences Aren’t Stupid. Let’s Take Them Seriously.