Business Tips for Culture Makers
Writing is a form of power. It gives us the ability to create new norms & realities. Copywriting, in particular, can change the trajectory of your business.
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Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.
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Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.
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Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So I avoided images altogether. I knew what I didn’t want to do — perpetuate the mandatory pretty that’s a form of internalized misogyny AND perpetuate…
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On my website, the first thing you’ll see is the statement: “We are The Culture Makers”. I say this because it’s true. We have the power to create change and to create a just culture. In our interactions with each other, with friends and family, with power and authorities, online, and professionally, in our businesses…
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Culture-making Marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.
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In order to get access to rights and resources, every woman in our culture has to present herself as saleable, consumable object: we must brand ourselves.
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When we don’t have institutions underwriting us, we have to underwrite each other. Feminist Marketing Tip #531: how feminist makers can flourish.
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I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something culture-making entrepreneurs can champion.
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Entrepreneur spaces will often tell people with multiple passions and focuses that we are flaky, but I think we are cultivating a rich body of work.
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