Copywriting

The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection

By Kelly Diels / August 11, 2019 /

How privilege gets displayed AND LEVERAGED in our social media feeds — in pictures of our hair, kids, counter-tops, vacations, dinners and everyday life.

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For Me, Copywriting Equals Livelihood and Power (And I Trust You With Power and Resources)

By Kelly Diels / August 5, 2019 /

Writing is a form of power. It gives us the ability to create new norms & realities. Copywriting, in particular, can change the trajectory of your business.

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We are the Media Makers and the Culture Makers

By Kelly Diels / May 20, 2019 /

Every day we are creating images, social media content, and messages that influence people. As culture-makers what we do with our media MATTERS.

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What it Means to Be a Culture Maker in Your Business and Media

By Kelly Diels / May 17, 2019 /

On my website, the first thing you’ll see is the statement: “We are The Culture Makers”. I say this because it’s true. We have the power to create change and…

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on brand and women

In Our Culture, Every Woman Is a Brand

By Kelly Diels / October 18, 2018 /

In order to get access to rights and resources, every woman in our culture has to present herself as saleable, consumable object: we must brand ourselves.

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Dear Multi-Passionate Maker

By Kelly Diels / April 28, 2018 / Comments Off on Dear Multi-Passionate Maker

Entrepreneur spaces will often tell people with multiple passions and focuses that we are flaky, but I think we are cultivating a rich body of work.

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Business Tip for Culture Makers #421: Ditch the Makeover Myth

By Kelly Diels / April 21, 2018 / Comments Off on Business Tip for Culture Makers #421: Ditch the Makeover Myth

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

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Business Tip for Culture Makers #529: Nope, Opt-Ins are NOT Mandatory

By Kelly Diels / February 26, 2018 / Comments Off on Business Tip for Culture Makers #529: Nope, Opt-Ins are NOT Mandatory

What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.

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How Culture-Makers Vanquish Perfectionism: Publish, Then Polish

By Kelly Diels / September 3, 2017 / Comments Off on How Culture-Makers Vanquish Perfectionism: Publish, Then Polish

Perfectionism a form of internalized violence and it keeps us small. Press go before your post or copy is perfect because it will never be perfect.

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The Language of Activism, Feminism and Revolution is Not For Sale

By Kelly Diels / January 11, 2017 /

When entrepreneurs and marketers appropriate the language of activism, we devalue the sacrifice and bloody efforts of true activists and culture-changers.

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