Copywriting
How privilege gets displayed AND LEVERAGED in our social media feeds — in pictures of our hair, kids, counter-tops, vacations, dinners and everyday life.
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Writing is a form of power. It gives us the ability to create new norms & realities. Copywriting, in particular, can change the trajectory of your business.
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On my website, the first thing you’ll see is the statement: “We are The Culture Makers”. I say this because it’s true. We have the power to create change and to create a just culture. In our interactions with each other, with friends and family, with power and authorities, online, and professionally, in our businesses…
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In order to get access to rights and resources, every woman in our culture has to present herself as saleable, consumable object: we must brand ourselves.
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Entrepreneur spaces will often tell people with multiple passions and focuses that we are flaky, but I think we are cultivating a rich body of work.
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In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.
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What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.
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Perfectionism a form of internalized violence and it keeps us small. Press go before your post or copy is perfect because it will never be perfect.
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When entrepreneurs and marketers appropriate the language of activism, we devalue the sacrifice and bloody efforts of true activists and culture-changers.
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