Business Tips for Culture Makers

KELLY COLLAGE_Feminist Marketing Tools

FREE:

Business Tools

for Culture Makers

NOT interested in doing business as usual?

Good. Me neither.

The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brandproduce inequity and injustice

…and we do NOT have to do it that way.

flora-flowers

And…if we scrap the old, unjust business practices, what do we replace them with?

For the last several years, I’ve been developing alternative, justice-informed*, culture-making marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.

Here are some of the transformative, equitable #BusinessToolsForCultureMakers we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.

* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.

about-square-min-min

Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

June 26, 2016

I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.

Read More

Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

June 11, 2020

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Read More
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Business Tip for Culture Makers #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

February 20, 2019

Culture-making Marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

Read More

Business Tip for Culture Makers #527: Pledge to Only Speak at Events/Podcasts that are SUBSTANTIALLY Inclusive

May 27, 2016

Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.

Read More

Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

August 16, 2017

White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.

Read More

Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

March 19, 2018

Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.

Read More

Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

May 31, 2019

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So…

Read More

Business Tip for Culture Makers #521: Refresh Consent with a Pre-Launch Email

May 24, 2020

In this Business tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Read More
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Business Tip for Culture Makers #529: Nope, Opt-Ins are NOT Mandatory

February 26, 2018

What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.

Read More
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Business Tip for Culture Makers #54: The GDPR is Good for Consent Culture

May 4, 2018

I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something culture-making entrepreneurs can champion.

Read More

Business Tip for Culture Makers #421: Ditch the Makeover Myth

April 21, 2018

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

Read More

Business Tip for Culture Makers: Hire Them When They’re Hungry. Hire Them on The Way Up.

March 29, 2016

Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.

Read More

Business Tip for Culture Makers #1025: Invest In Your Community

October 25, 2017

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.

Read More

More Business Tips for Culture Makers: Signal Boost. Refer. Mentor

June 2, 2019

Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.

Read More

Business Tip for Culture Makers #301: Use Social Media Posts To Refine Your Ideas

March 5, 2018

What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?

Read More
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Business Tips for Culture Makers #624: CAUTION: how your principles and beliefs get leveraged and EXPLOITED to grow the platforms of our opponents

June 24, 2019

Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.

Read More

Business Tip for Culture Makers #314: Save Marketing You Love

March 12, 2018

Dear Culture Making Entrepreneurs: let’s learn from what we love.

Read More

Business Tip for Culture Makers #130: Read Outside Your Niche and Ask “What if…?”

January 30, 2018

Inventing culture-making business ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”

Read More

Business Tip for Culture Makers #1230: JOURNAL

December 31, 2017

To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.

Read More
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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

There's this narrative out there that says that being committed to justice will harm your business.⁠
⁠
I know from experience -- from working with thousands of feminist entrepreneurs and organizations -- that this is just not true.⁠
⁠
I know that when you invent language to describe lived  experiences we don't have words for, you're making a cultural contribution. You're helping move us forward into a culture where all of our experiences are recognized and understood.⁠
⁠
You're co-creating the language of justice and the language of the future.⁠
⁠
AND...when you define language specific to your body of work, you make your work more concrete and tangible to your audience + clients. You SUBSTANTIATE it.⁠
⁠
That's a brand asset. That's good for business. That helps people say yes to your offers.⁠
⁠
Developing the language you need to explain your complex work is good culture-making AND it's good for business.⁠
⁠
That's why I've been teaching these mini-lessons here on IG this week to help you build your language and build out your body of work.⁠
⁠
Because we CAN build businesses around who we are, what we believe, and the future we're dreaming of.⁠
⁠
And when we do, we lead from our strengths and principles. ⁠
⁠
There's endless energy and passion there. There's wisdom there. There's invitation. There's SUBSTANCE and skill.⁠
⁠
And all of that is pure rocket fuel for our businesses and our culture-making.⁠
⁠
#FlourishingIsFeminist⁠
⁠
PS I send out a #SundayLoveLetter by email every week. Want to get yours, tomorrow? link in bio to subscribe ⁠
⁠
----⁠
I'm Kelly Diels. I teach feminist entrepreneurs & culture-makers a new model for marketing and copywriting that is EFFECTIVE and non-exploitative.  #feministcopywriting⁠ #MoreImpactLessHarm
We can do it our way, I promise.⁠
⁠
We don't have to lead with pain and shame.⁠
⁠
We can write sales copy that and marketing materials that bear loving witness to the actual problem...⁠
⁠
...AND IT'S NOT THE CLIENT. ⁠
⁠
It's the circumstances and system they're navigating.⁠
⁠
Our job, as a *principled* entrepreneurs who care about our cultural impact, is to bear loving witness to that challenge. Let readers of your copy know that you have a framework or process that can help them do it differently, ON THEIR TERMS.⁠
⁠
And then, instead of being subconsciously triggered into a buying decision, they can make an explicit, conscious, POWERFUL decision to work with you.⁠
⁠
This deliberate decision can be the first step in the work they're committing to.⁠
⁠
Which means that our sales funnels and copy can be the first step in the transformational work we do with clients...⁠
⁠
...rather than in opposition to it. ⁠#Aligned #CopywritingForCultureMakers⁠
⁠
*****⁠
I'm Kelly Diels. I'm a writer & business development coach for culture makers.⁠
⁠
I work with people who want to sell using using VISION and VALUES rather than shame and pain -- and I've developed specific copywriting models and frameworks you can use to build EFFECTIVE brand copy that sells...⁠
⁠
...without sacrificing your principles or your conscience.⁠
⁠
The next cohort of Copywriting For CultureMakers is now enrolling (We start June 7). ⁠
⁠
I invite you to check it out using the link in profile @kelly.diels⁠ -- and thank you!⁠
⁠
 #onlinecopywriting #nameyourvision #womenentrepreneurs #itsnotbusinessasusual #copywriting #contentmarketing⁠ #CopywritingTip⁠ ⁠#ConfidentCopywriting⁠ #copywriter⁠ #CopywritingCoach⁠ ⁠#feministcopywriting #BrandCopy⁠  #CopywritingForCreatives⁠ #CopywritersOfInstagram⁠ #OnlineMarketing⁠ #OnlineMarketingTips⁠  #consciouscopywriting  #CopywritingSkills⁠ #creativebusiness #antiracistbusiness #consciousbusiness⁠
⁠
---------⁠
photo by @daniellecohenphotography⁠
We talked about this yesterday...⁠
⁠
IMHO, Multipassionate Makers study all.the.things because they are gathering the full range of tools and modalities needed to solve a complex social problem.⁠
⁠
🌺What you are NOT doing: being flaky or distractible or indulging in 'shiny object syndrome'. ⁠
⁠
🌺What you ARE doing: making a whole new thing. You've been synthesizing across traditions and intuitively developing a nuanced, sensitive  methodology designed to produce a particular transformation.⁠
⁠
That thing you've been making, intuitively: it's real. There's a process and a framework there.⁠
⁠
Our challenge is to raise your internal, intuitive process to the level of consciousness, so you can turn it into a FORMAL, repeatable process that you teach other people.⁠
⁠
We need to get it out of your muscle-memory and into a teachable, shareable system.⁠
⁠
I call this process *Surfacing Your Methodology*. ⁠
⁠
To surface your methodology, we need to go in, determine the core set of skills you're teaching across all your modalities, and what the central outcome is. We need to explicitly map it out.⁠
⁠
And then we need to name this wondrous thing you've created.⁠
⁠
Once you name your methodology, you can see how everything you've trained in has led up to this, and prepared you for this work. ⁠
⁠
It then gets a lot easier to explain it to other people, and a lot more obvious why they might want to buy it :)⁠
⁠
Mapping out and naming your methodology makes your work REAL. ⁠
⁠
(To you and to other people.)⁠
⁠
It also makes it TEACHABLE.⁠
⁠
And that's the point of all your seeking and learning and dreaming and doing, across time.⁠
⁠
Because, dear Multipassionate Maker, you're NOT spinning your wheels. You're growing the solutions and institutions of the future.⁠
⁠
*******⁠
⁠
If you'd like some help Surfacing Your Methodology, I have a 3-hour training that can help you do that. Link in profile to get it!⁠
https://www.kellydiels.com/surface-your-methodology/⁠
⁠
#multipassionate #multipotentialite #emergentstrategy #wearetheculturemakers #creativebusiness #consciousbusiness #coaching #intellectualproperty #framework #shinyobjectsyndrome⁠
Maybe you don't have Shiny Object Syndrome.⁠
⁠
Maybe you've been studying & practicing all of these modalities because you're developing a rich body of work, across time.⁠
⁠
No maybe about it.⁠
⁠
⁠🌺🌺🌺⁠
Multi-passionate professionals often get told that they're "scattered" & need to focus and then internalize those negative messages...⁠
⁠
...the ones telling them that their orientation towards lifelong learning, curiosity & creativity is a barrier to success.⁠
⁠
It's NOT. ⁠
⁠
In fact that's EXACTLY how we build the deep work & creative solutions needed for these urgent times.⁠
⁠
⁠🌺🌺🌺⁠
Often, when multi-passionate professionals come to me, it's wildly evident to me that they've been collecting tools & synthesizing across traditions  in order to solve complex social problems.⁠
⁠
The result? A whole new methodology.⁠
⁠
But often, we can't see that. Instead, our diverse modalities & certifications look like independent silos.⁠
⁠
Over here, birth work. Over here, facilitation training. Over here, an Masters's of Fine Art. ⁠
⁠
But what if they're not standalone, silo-ed services? ⁠
⁠
What if, instead, they're the NECESSARY tools and skills that you use TOGETHER to solve a higher-level social problem?⁠
⁠
What if you gathered them because no one of them did the trick, alone;  so you kept looking and learning?⁠
⁠
 What if they're all part of one integrated thing...⁠
⁠
...AKA your methodology? ⁠
⁠
⁠🌺🌺🌺⁠
In other words: ⁠
⁠
1)Take those services out of their never-the-twain-shall-meet silos. ⁠
⁠
2) Integrate them into ONE methodology and ONE service/program.⁠
⁠
This is what all your work has been adding up to, across time.⁠
⁠
So nope, dear Multipassionate Maker, you're NOT a "flake". ⁠
⁠
You are NOT spinning your wheels. ⁠
⁠
Instead, you're growing the solutions and institutions of the future.⁠
⁠
#WeAreTheCultureMakers⁠
⁠
⁠
⁠🌺🌺🌺⁠🌺🌺🌺🌺🌺⁠
I'm Kelly Diels and I'm a researcher & teacher. I help culture-making leaders leverage their strengths so they can can grow flourishing lives & businesses that truly make a difference.⁠
⁠
My programs:⁠
Copywriting for Culture Makers (June 7)⁠
Social Media for Culture Makers (Sept 5)⁠
We Are The Culture Makers (Feb 2023)⁠

There's this narrative out there that says that being committed to justice will harm your business.⁠
⁠
I know from experience -- from working with thousands of feminist entrepreneurs and organizations -- that this is just not true.⁠
⁠
I know that when you invent language to describe lived  experiences we don't have words for, you're making a cultural contribution. You're helping move us forward into a culture where all of our experiences are recognized and understood.⁠
⁠
You're co-creating the language of justice and the language of the future.⁠
⁠
AND...when you define language specific to your body of work, you make your work more concrete and tangible to your audience + clients. You SUBSTANTIATE it.⁠
⁠
That's a brand asset. That's good for business. That helps people say yes to your offers.⁠
⁠
Developing the language you need to explain your complex work is good culture-making AND it's good for business.⁠
⁠
That's why I've been teaching these mini-lessons here on IG this week to help you build your language and build out your body of work.⁠
⁠
Because we CAN build businesses around who we are, what we believe, and the future we're dreaming of.⁠
⁠
And when we do, we lead from our strengths and principles. ⁠
⁠
There's endless energy and passion there. There's wisdom there. There's invitation. There's SUBSTANCE and skill.⁠
⁠
And all of that is pure rocket fuel for our businesses and our culture-making.⁠
⁠
#FlourishingIsFeminist⁠
⁠
PS I send out a #SundayLoveLetter by email every week. Want to get yours, tomorrow? link in bio to subscribe ⁠
⁠
----⁠
I'm Kelly Diels. I teach feminist entrepreneurs & culture-makers a new model for marketing and copywriting that is EFFECTIVE and non-exploitative.  #feministcopywriting⁠ #MoreImpactLessHarm
We can do it our way, I promise.⁠
⁠
We don't have to lead with pain and shame.⁠
⁠
We can write sales copy that and marketing materials that bear loving witness to the actual problem...⁠
⁠
...AND IT'S NOT THE CLIENT. ⁠
⁠
It's the circumstances and system they're navigating.⁠
⁠
Our job, as a *principled* entrepreneurs who care about our cultural impact, is to bear loving witness to that challenge. Let readers of your copy know that you have a framework or process that can help them do it differently, ON THEIR TERMS.⁠
⁠
And then, instead of being subconsciously triggered into a buying decision, they can make an explicit, conscious, POWERFUL decision to work with you.⁠
⁠
This deliberate decision can be the first step in the work they're committing to.⁠
⁠
Which means that our sales funnels and copy can be the first step in the transformational work we do with clients...⁠
⁠
...rather than in opposition to it. ⁠#Aligned #CopywritingForCultureMakers⁠
⁠
*****⁠
I'm Kelly Diels. I'm a writer & business development coach for culture makers.⁠
⁠
I work with people who want to sell using using VISION and VALUES rather than shame and pain -- and I've developed specific copywriting models and frameworks you can use to build EFFECTIVE brand copy that sells...⁠
⁠
...without sacrificing your principles or your conscience.⁠
⁠
The next cohort of Copywriting For CultureMakers is now enrolling (We start June 7). ⁠
⁠
I invite you to check it out using the link in profile @kelly.diels⁠ -- and thank you!⁠
⁠
 #onlinecopywriting #nameyourvision #womenentrepreneurs #itsnotbusinessasusual #copywriting #contentmarketing⁠ #CopywritingTip⁠ ⁠#ConfidentCopywriting⁠ #copywriter⁠ #CopywritingCoach⁠ ⁠#feministcopywriting #BrandCopy⁠  #CopywritingForCreatives⁠ #CopywritersOfInstagram⁠ #OnlineMarketing⁠ #OnlineMarketingTips⁠  #consciouscopywriting  #CopywritingSkills⁠ #creativebusiness #antiracistbusiness #consciousbusiness⁠
⁠
---------⁠
photo by @daniellecohenphotography⁠
We talked about this yesterday...⁠
⁠
IMHO, Multipassionate Makers study all.the.things because they are gathering the full range of tools and modalities needed to solve a complex social problem.⁠
⁠
🌺What you are NOT doing: being flaky or distractible or indulging in 'shiny object syndrome'. ⁠
⁠
🌺What you ARE doing: making a whole new thing. You've been synthesizing across traditions and intuitively developing a nuanced, sensitive  methodology designed to produce a particular transformation.⁠
⁠
That thing you've been making, intuitively: it's real. There's a process and a framework there.⁠
⁠
Our challenge is to raise your internal, intuitive process to the level of consciousness, so you can turn it into a FORMAL, repeatable process that you teach other people.⁠
⁠
We need to get it out of your muscle-memory and into a teachable, shareable system.⁠
⁠
I call this process *Surfacing Your Methodology*. ⁠
⁠
To surface your methodology, we need to go in, determine the core set of skills you're teaching across all your modalities, and what the central outcome is. We need to explicitly map it out.⁠
⁠
And then we need to name this wondrous thing you've created.⁠
⁠
Once you name your methodology, you can see how everything you've trained in has led up to this, and prepared you for this work. ⁠
⁠
It then gets a lot easier to explain it to other people, and a lot more obvious why they might want to buy it :)⁠
⁠
Mapping out and naming your methodology makes your work REAL. ⁠
⁠
(To you and to other people.)⁠
⁠
It also makes it TEACHABLE.⁠
⁠
And that's the point of all your seeking and learning and dreaming and doing, across time.⁠
⁠
Because, dear Multipassionate Maker, you're NOT spinning your wheels. You're growing the solutions and institutions of the future.⁠
⁠
*******⁠
⁠
If you'd like some help Surfacing Your Methodology, I have a 3-hour training that can help you do that. Link in profile to get it!⁠
https://www.kellydiels.com/surface-your-methodology/⁠
⁠
#multipassionate #multipotentialite #emergentstrategy #wearetheculturemakers #creativebusiness #consciousbusiness #coaching #intellectualproperty #framework #shinyobjectsyndrome⁠