Business Tips for Culture Makers

KELLY COLLAGE_Feminist Marketing Tools

FREE:

Business Tools

for Culture Makers

NOT interested in doing business as usual?

Good. Me neither.

The Status Quo business formulas we’re taught everywhere (see also: The Female Lifestyle Empowerment Brandproduce inequity and injustice

…and we do NOT have to do it that way.

flora-flowers

And…if we scrap the old, unjust business practices, what do we replace them with?

For the last several years, I’ve been developing alternative, justice-informed*, culture-making marketing strategies and tactics. I try them out in my own platform and with clients and then we iterate.

Here are some of the transformative, equitable #BusinessToolsForCultureMakers we’ve had success with that might be useful for you. They can help you want to grow your platform, revenue and reach…while also creating a positive social impact.

* I first heard the term “justice-informed” from Lauren Elizabeth and it’s so wildly useful.

about-square-min-min

Business Tip for Culture Makers #626: Reconsider Your Payment Plans because Charging Extra for Payment Plans Can Be Exploitative

June 26, 2016

I’m looking around at our empowerment spaces at the payment plans being offered and I’m seeing some arguably predatory practices.

Read More

Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

June 11, 2020

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Read More
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Business Tip for Culture Makers #220: Leverage Your Line Items (Software, Apps, Digital Marketing Tools)

February 20, 2019

Culture-making Marketing is about our business practices. We can invest in our own communities by selecting apps founded by people with non-dominant identities.

Read More

Business Tip for Culture Makers #527: Pledge to Only Speak at Events/Podcasts that are SUBSTANTIALLY Inclusive

May 27, 2016

Women with other dominant identities – white, cis, straight, able-bodied, thin – can leverage their privilege, power, and platforms to make new norms.

Read More

Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

August 16, 2017

White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.

Read More

Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

March 19, 2018

Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.

Read More

Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

May 31, 2019

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn’t know how to herd that set of kittens. So…

Read More

Business Tip for Culture Makers #521: Refresh Consent with a Pre-Launch Email

May 24, 2020

In this Business tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

Read More
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Business Tip for Culture Makers #529: Nope, Opt-Ins are NOT Mandatory

February 26, 2018

What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.

Read More
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Business Tip for Culture Makers #54: The GDPR is Good for Consent Culture

May 4, 2018

I know there’s a lot of hullabaloo about GDPR and that it’s going to be bad for business, but I think it’s something culture-making entrepreneurs can champion.

Read More

Business Tip for Culture Makers #421: Ditch the Makeover Myth

April 21, 2018

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

Read More

Business Tip for Culture Makers: Hire Them When They’re Hungry. Hire Them on The Way Up.

March 29, 2016

Income flow or lack thereof doesn’t tell me how evolved or talented someone is. We need to hire our emerging artists, activists and entrepreneurs.

Read More

Business Tip for Culture Makers #1025: Invest In Your Community

October 25, 2017

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.

Read More

More Business Tips for Culture Makers: Signal Boost. Refer. Mentor

June 2, 2019

Using your resources and reputation to lift people starting out is a culture making tool. When we use culture-making business practices, everyone can flourish.

Read More

Business Tip for Culture Makers #301: Use Social Media Posts To Refine Your Ideas

March 5, 2018

What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?

Read More
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Business Tips for Culture Makers #624: CAUTION: how your principles and beliefs get leveraged and EXPLOITED to grow the platforms of our opponents

June 24, 2019

Our attention, efforts and social media comments can and do boost people into the mainstream, so we must avoid boosting the platforms of our opponents.

Read More

Business Tip for Culture Makers #314: Save Marketing You Love

March 12, 2018

Dear Culture Making Entrepreneurs: let’s learn from what we love.

Read More

Business Tip for Culture Makers #130: Read Outside Your Niche and Ask “What if…?”

January 30, 2018

Inventing culture-making business ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”

Read More

Business Tip for Culture Makers #1230: JOURNAL

December 31, 2017

To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.

Read More
side-left

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

When it comes to social media, here's what I want to whisper into all of us...⁠
⁠
🌺You don't have to perform a character⁠
⁠
🌺You don't have to conform to repressive social expectations⁠
⁠
(and in fact I can teach you how to use hashtags in a counter-cultural and truly delightful way. TRUE STORY)⁠
⁠
🌺You don't have to be on all the time⁠
⁠
🌺You don't have to be constantly scrambling to be present and visible ⁠
or waging mini-wars with yourself about how much is too much ⁠
(or not enough)⁠
⁠
🌺You don't have to be on a daily content-creation hamster wheel⁠
⁠
🌺You don’t have to assemble a virtual highlight reel⁠
⁠
🌺You don't have to get glamorous photo-shoots in luxury locations ⁠
(but creativity is an asset here -- what could you do differently with your photos?)⁠
⁠
🌺or post selfies ⁠
(but you can if you want to - I think selfies can be a genius form of self-expression. #WWFKD)⁠
⁠
🌺You don't have to post fluffy memes and generic platitudes⁠
⁠
🌺You don't have to flaunt your lifestyle or your wardrobe ⁠
or pretend that you've got it like that.⁠
⁠
I don't do any of that stuff.⁠
⁠
I show up and say what I believe in and what I'm working towards ⁠
and an audience gathers.⁠
⁠
Because when you say something that matters, people come sit by the fire.⁠
⁠
This is the essence of my Social Media for Culture Makers Certification Course.⁠
⁠
Of course there are steps, exercises and a replicable system that goes with it -- and that's what I'll be teaching in this 12 week program.⁠
⁠
(BONUS -- you also get 30 GORGEOUS Canva templates when you sign up before Aug 26)⁠
⁠
The goal is to get you to into a groove that produces consistency, confidence, cash, and culture-making -- without grinding.⁠
⁠
We start Sept 12. Join us?⁠
⁠
love + justice,⁠
⁠
Kelly⁠
⁠
---⁠
Cash. Consistency. Confidence. Culture-Making. ⁠
Social Media for Culture Makers is a certificate program for building power on social media. ⁠
⁠
link in profile @kelly.diels to learn more -- and thank you. Your attention is a gift.⁠
⁠
https://www.kellydiels.com/social-media-for-culture-makers/
We talked about this yesterday...⁠
⁠
IMHO, Multipassionate Makers study all.the.things because they are gathering the full range of tools and modalities needed to solve a complex social problem.⁠
⁠
🌺What you are NOT doing: being flaky or distractible or indulging in 'shiny object syndrome'. ⁠
⁠
🌺What you ARE doing: making a whole new thing. You've been synthesizing across traditions and intuitively developing a nuanced, sensitive  methodology designed to produce a particular transformation.⁠
⁠
That thing you've been making, intuitively: it's real. There's a process and a framework there.⁠
⁠
Our challenge is to raise your internal, intuitive process to the level of consciousness, so you can turn it into a FORMAL, repeatable process that you teach other people.⁠
⁠
We need to get it out of your muscle-memory and into a teachable, shareable system.⁠
⁠
I call this process *Surfacing Your Methodology*. ⁠
⁠
To surface your methodology, we need to go in, determine the core set of skills you're teaching across all your modalities, and what the central outcome is. We need to explicitly map it out.⁠
⁠
And then we need to name this wondrous thing you've created.⁠
⁠
Once you name your methodology, you can see how everything you've trained in has led up to this, and prepared you for this work. ⁠
⁠
It then gets a lot easier to explain it to other people, and a lot more obvious why they might want to buy it :)⁠
⁠
Mapping out and naming your methodology makes your work REAL. ⁠
⁠
(To you and to other people.)⁠
⁠
It also makes it TEACHABLE.⁠
⁠
And that's the point of all your seeking and learning and dreaming and doing, across time.⁠
⁠
Because, dear Multipassionate Maker, you're NOT spinning your wheels. You're growing the solutions and institutions of the future.⁠
⁠
*******⁠
⁠
If you'd like some help Surfacing Your Methodology, I have a training that can help you do that. Link in profile to get it!⁠
⁠
NOTE: It's a 3-hour video lesson followed by a LIVE Q+A on August 8 where you can get feedback and ask questions about YOUR model.⁠
https://www.kellydiels.com/surface-your-methodology/⁠
Friends! Romans! Culture Makers!⁠
⁠
I, Kelly Diels, am on vacation...⁠
⁠
...and while I'm swimming and gallivanting, we've got some automated processes running.⁠
⁠
One of them is really important: we're refreshing consent on our email list, because consent is a core cultural value + practice for our team.⁠
⁠
That means our email robots sent an email to everyone on our list who has NOT opened an email in 3 months, asking them to click a link to re-affirm their subscription.⁠
⁠
So...if you got this email and you WANT to keep getting the Sunday Love Letters, please make sure you click that link.⁠
⁠
Another way to refresh consent and make sure you keep seeing my newsletter is this:⁠
1) Search your promotions folder in Gmail⁠
2) find an email from me⁠
3) open it⁠
4) hit reply. That will help make sure you keep getting my Sunday Love Letters in your inbox rather than the promotions or spam folder.⁠
⁠
Happy boundaries! (And swimming!)⁠
⁠
love + justice,⁠
Kelly⁠
⁠
PS if this post piqued your interest and you want to subscribe to my Sunday Love Letter for the first time -- it is a blazing epistle of encouragement, if I do say so myself -- the link to subscribe is in my bio @kelly.diels and thank you!
When things need changing -- urgently --⁠
and they are outside our individual areas of influence or expertise, ⁠
that doesn’t mean we’re helpless or useless.⁠
⁠
It means we get to work undergirding the work ⁠
of people & organizations ⁠
who ARE serving in exactly this space.⁠
⁠
Outrage, overwhelm, despair, desperation: they are all righteous information. ⁠
⁠
Feeling them, ⁠
and using them as a compass, ⁠
gives us an action item to complete: Who is already on the ground doing work that you can support?⁠
⁠
----⁠
I outlined a 3-step model we can use to create positive change ⁠
even AND ESPECIALLY in overwhelming, troubling times.⁠
⁠
If that could be helpful to you right now, it's here:⁠
https://www.kellydiels.com/what-to-do-in-overwhelmingly-troubled-times/⁠
⁠
I trust you with power and resources.⁠
⁠
*I literally cannot say this enough.*⁠
⁠
Many fat women and women of colour and queer women and disabled folks and trans and non-binary folks (and, and, and) have experienced power being used abusively against us...⁠
⁠
...which often means that some of us are going to be wildly uncomfortable with power-building -- in all forms.⁠
⁠
Many of us believe, on a cellular level, that money + power = abuse. Because that's what we've lived.⁠
⁠
Which raises a critical question for our lives: what will we think about ***ourselves*** if we earn money and power?⁠
⁠
***⁠
If you recoil from holding power or money even as you need them and explicitly seek them, please know that there is nothing wrong with you. This tension actually a sign that your sense of justice is finely honed.⁠
⁠
It means you don't want to become that which you oppose.⁠
⁠
This, obviously, is a very good thing. Let's be relieved that our moral compasses are working.⁠
⁠
And let's break the spell*. ⁠
(h/t @amandaklaird for this *language)⁠
⁠
***⁠
Here's how we break cultural spells and intervene in unconscious sequences and patterns:⁠
⁠
We surface them. Expose them. Make them conscious.⁠
⁠
To break the money-power-abuse spell, let's explicitly, consciously ask ourselves if what we have been conditioned believe about ourselves and power and money is true:⁠
⁠
Is it true that if you have power, you will abuse it?⁠
Is it true that if you have money and power, you will use it to exploit people?⁠
Is it true that the only way to get money is to harm people?⁠
⁠
***⁠
⁠
When I inquired into my own beliefs about power and explicit asked myself, do I want to use money and power the way it's been used against me (To hurt people? To dominate? To hoard?)...⁠
⁠
...the answer is NOOOOOOOOOO.⁠
⁠
And so the spell is broken.⁠
⁠
***⁠
⁠
I trust you with power, money and resources.⁠
⁠
Let's get them, grow them, and use them to flourish -- personally and collectively.⁠
⁠
Because we are the culture makers.⁠ ⁠
⁠
***⁠
kellydiels.com ⁠
Business and Self Development for Culture Makers ⁠
⁠
#wearetheculturemakers #powerbuilding #feministlife #earnedpower⁠

When it comes to social media, here's what I want to whisper into all of us...⁠
⁠
🌺You don't have to perform a character⁠
⁠
🌺You don't have to conform to repressive social expectations⁠
⁠
(and in fact I can teach you how to use hashtags in a counter-cultural and truly delightful way. TRUE STORY)⁠
⁠
🌺You don't have to be on all the time⁠
⁠
🌺You don't have to be constantly scrambling to be present and visible ⁠
or waging mini-wars with yourself about how much is too much ⁠
(or not enough)⁠
⁠
🌺You don't have to be on a daily content-creation hamster wheel⁠
⁠
🌺You don’t have to assemble a virtual highlight reel⁠
⁠
🌺You don't have to get glamorous photo-shoots in luxury locations ⁠
(but creativity is an asset here -- what could you do differently with your photos?)⁠
⁠
🌺or post selfies ⁠
(but you can if you want to - I think selfies can be a genius form of self-expression. #WWFKD)⁠
⁠
🌺You don't have to post fluffy memes and generic platitudes⁠
⁠
🌺You don't have to flaunt your lifestyle or your wardrobe ⁠
or pretend that you've got it like that.⁠
⁠
I don't do any of that stuff.⁠
⁠
I show up and say what I believe in and what I'm working towards ⁠
and an audience gathers.⁠
⁠
Because when you say something that matters, people come sit by the fire.⁠
⁠
This is the essence of my Social Media for Culture Makers Certification Course.⁠
⁠
Of course there are steps, exercises and a replicable system that goes with it -- and that's what I'll be teaching in this 12 week program.⁠
⁠
(BONUS -- you also get 30 GORGEOUS Canva templates when you sign up before Aug 26)⁠
⁠
The goal is to get you to into a groove that produces consistency, confidence, cash, and culture-making -- without grinding.⁠
⁠
We start Sept 12. Join us?⁠
⁠
love + justice,⁠
⁠
Kelly⁠
⁠
---⁠
Cash. Consistency. Confidence. Culture-Making. ⁠
Social Media for Culture Makers is a certificate program for building power on social media. ⁠
⁠
link in profile @kelly.diels to learn more -- and thank you. Your attention is a gift.⁠
⁠
https://www.kellydiels.com/social-media-for-culture-makers/
We talked about this yesterday...⁠
⁠
IMHO, Multipassionate Makers study all.the.things because they are gathering the full range of tools and modalities needed to solve a complex social problem.⁠
⁠
🌺What you are NOT doing: being flaky or distractible or indulging in 'shiny object syndrome'. ⁠
⁠
🌺What you ARE doing: making a whole new thing. You've been synthesizing across traditions and intuitively developing a nuanced, sensitive  methodology designed to produce a particular transformation.⁠
⁠
That thing you've been making, intuitively: it's real. There's a process and a framework there.⁠
⁠
Our challenge is to raise your internal, intuitive process to the level of consciousness, so you can turn it into a FORMAL, repeatable process that you teach other people.⁠
⁠
We need to get it out of your muscle-memory and into a teachable, shareable system.⁠
⁠
I call this process *Surfacing Your Methodology*. ⁠
⁠
To surface your methodology, we need to go in, determine the core set of skills you're teaching across all your modalities, and what the central outcome is. We need to explicitly map it out.⁠
⁠
And then we need to name this wondrous thing you've created.⁠
⁠
Once you name your methodology, you can see how everything you've trained in has led up to this, and prepared you for this work. ⁠
⁠
It then gets a lot easier to explain it to other people, and a lot more obvious why they might want to buy it :)⁠
⁠
Mapping out and naming your methodology makes your work REAL. ⁠
⁠
(To you and to other people.)⁠
⁠
It also makes it TEACHABLE.⁠
⁠
And that's the point of all your seeking and learning and dreaming and doing, across time.⁠
⁠
Because, dear Multipassionate Maker, you're NOT spinning your wheels. You're growing the solutions and institutions of the future.⁠
⁠
*******⁠
⁠
If you'd like some help Surfacing Your Methodology, I have a training that can help you do that. Link in profile to get it!⁠
⁠
NOTE: It's a 3-hour video lesson followed by a LIVE Q+A on August 8 where you can get feedback and ask questions about YOUR model.⁠
https://www.kellydiels.com/surface-your-methodology/⁠
Friends! Romans! Culture Makers!⁠
⁠
I, Kelly Diels, am on vacation...⁠
⁠
...and while I'm swimming and gallivanting, we've got some automated processes running.⁠
⁠
One of them is really important: we're refreshing consent on our email list, because consent is a core cultural value + practice for our team.⁠
⁠
That means our email robots sent an email to everyone on our list who has NOT opened an email in 3 months, asking them to click a link to re-affirm their subscription.⁠
⁠
So...if you got this email and you WANT to keep getting the Sunday Love Letters, please make sure you click that link.⁠
⁠
Another way to refresh consent and make sure you keep seeing my newsletter is this:⁠
1) Search your promotions folder in Gmail⁠
2) find an email from me⁠
3) open it⁠
4) hit reply. That will help make sure you keep getting my Sunday Love Letters in your inbox rather than the promotions or spam folder.⁠
⁠
Happy boundaries! (And swimming!)⁠
⁠
love + justice,⁠
Kelly⁠
⁠
PS if this post piqued your interest and you want to subscribe to my Sunday Love Letter for the first time -- it is a blazing epistle of encouragement, if I do say so myself -- the link to subscribe is in my bio @kelly.diels and thank you!
When things need changing -- urgently --⁠
and they are outside our individual areas of influence or expertise, ⁠
that doesn’t mean we’re helpless or useless.⁠
⁠
It means we get to work undergirding the work ⁠
of people & organizations ⁠
who ARE serving in exactly this space.⁠
⁠
Outrage, overwhelm, despair, desperation: they are all righteous information. ⁠
⁠
Feeling them, ⁠
and using them as a compass, ⁠
gives us an action item to complete: Who is already on the ground doing work that you can support?⁠
⁠
----⁠
I outlined a 3-step model we can use to create positive change ⁠
even AND ESPECIALLY in overwhelming, troubling times.⁠
⁠
If that could be helpful to you right now, it's here:⁠
https://www.kellydiels.com/what-to-do-in-overwhelmingly-troubled-times/⁠
⁠