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Books I Read in 2020
My 2020 Reading List I read. A LOT. I also get asked a lot for book recommendations, so I decided to wrap up 2020 with a list of all of the books I read (or attempted to read) this year. Some of these books have significantly influenced my thinking and ideas. Maybe they’ll add creative…
How NOT to Get Swamped by It All
No one person can respond to all the need for change. But what each of us CAN do is sharpen our tools and show up to our spots on the wall. We create the most change when we leverage our talents and gifts.
Business Tip for Culture Makers #731: Fonts are a Social Impact Opportunity
We all use fonts in our businesses, so there’s an opportunity make a feminist font choice by selecting fonts created by under-represented typeface designers
FLEB Marketing Tactic #10 Testimonials as Triggers
Client testimonials are not an honest indicator of real outcomes for most people, and you don’t need these unjust social triggers to hit your income goals.
FLEB Marketing Tactic #9 Social Triggers = Social Conditions
Using social triggers as sales devices without evaluating potential impact = leveraging injustice to create profit.
FLEB Marketing Tactic #8 Safe Status Quo Imagery
Using imagery that aligns with unjust social roles & expectations because they are easy to consume manufactures (fake) authority and reinforces privilege.
FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy
Branding that reinforces the divine feminine/divine masculine gender binary isn’t “empowering”. It’s patriarchy, gender erasure, and it’s violent.
FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance
Social media profiles & FB groups that promote relentless positivity & conflict avoidance as marketing tactics reinforce unjust social norms.
FLEB Marketing Tactic #5 Weaponized White Femininity
Leveraging white supremacist beauty norms to create relationship, reputation, reach and revenue is weaponinizing white femininity for profit.
When I hear someone say "I’m not ready for a relationship" or "I’m not ready to be a good partner", for example, I think, being in a relationship is how you learn to be a partner and how you learn to love.
Relationships and marriage are people-growing machines. In relationship is always life-altering. You can’t learn to swim on land.
So of course you’re not ready for the thing you`re scared of and the thing that needs doing. Nobody is.
Even when you think you’re ready, you’re probably wrong.
When I decided to have children and got pregnant with my first child -- the magnificent Sophie Umaringa, teenage leader of rallies -- I thought I was ready.
And then, when she arrived as a cosmic privilege and burden, an eternal marvel and responsibility, a whole person with a buffet of needs and demands, and an instant and continuous attenuation of my own selfishness, I knew – and I know every day – that I was not ready.
I was and am wrenchingly unprepared.
I am not an instinctual saint equipped with The Answers but a desperately loving and flawed person who is striving to rise. Striving to be the mama this young culture-maker needs. Striving to become the kind of person and leader and learner our new world needs.
Ready is always, always, ALWAYS the wrong litmus test.
The real question is:
Are you willing to do whatever it takes to get ready?
Because we get ready by *doing* it.
not ready but willing,
Kelly Diels
#LevelUpYourLife #MotivationalSpeaker #Mindset #Creative #BuildingYourLegacy #WeAreTheCultureMakers #SlowProductivity #MeaningfulWork #SustainableBusiness #Speaker #Writer #UseYourLife #SelfDevelopment #LeadershipDevelopment
Apr 24
An epiphany from late 2018: I was scrambling to find time for a new collaboration.
Witnessing this in live action, my collaborator, PK Mutch (Petra), said to me, with been-there-done-that sympathy, "That`s what women do -- we scale horizontally."
I immediately recognized that this was why my business wasn`t working the way I wanted it to -- but I didn`t know how to fix it.
A few days later, I went out with a colleague I`d worked with a long time ago at a huge telecom. She started talking about the new `vertical` she was managing.
Suddenly it all clicked.
The telecomm as a whole had lots of services, lots of clients and lots of offers, sure; but each vertical HAD ITS OWN TEAM and its own content. It was a unit unto itself.
That`s how they got traction in each of those verticals and how the company as a whole did well. By focusing on one client and one offer.
What I had done, in my own business, was the opposite of that.
I had one team (me) but many verticals. Several different client profiles, several different offers.
For years, my biz strategy was to constantly invent new programs and offers --and create all new launch material to go with them. ⠀
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I was always inventing and overworking.
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As a result, I never quite got traction on ANY of my offerings, so I was always scrambling for cash AND constantly on the verge of burn out.⠀
That`s why my business wasn`t getting the momentum I was hoping for, and why I was personally exhausted. I wasn`t concentrated in ONE vertical; instead, I`d scaled horizontally across many.
And I was only one person!
So how do you stop scaling horizontally?
You create a signature piece of intellectual property that becomes the centre of your business.
A signature program is a way to do less while making more.
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I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.
Apr 23
Marketing, social media and deliberate self-promotion aren’t a distraction.
They’re activities that add up to a winning and significant body of work.
They`re not a distraction from ideation. They ARE your ideas.
Here are 3 counterintuitive but KEY activities for Thought Leaders to commit to for putting their ideas out into the world, developing their body of work and moving forward in their business:
1. SOCIAL MEDIA.
It`s not *just* about getting attention. Social media can be a lab for cultivating your ideas, so put snippets of ideas out on social, every day.
2. NETWORKING.
Having conversations with interesting people -- even preaching to boring ones -- provides creative stimulus and opportunities to forge creative connections and embroider your ideas.
3. WILD IDLING.
True thought leadership & meaningful bodies of work require unstructured leisure time and “wild idling.” (h/t @LianneRaymond)
ONE MORE TIME, WITH FEELING:
Self-promotion is not a distraction from your body of work.
It’s part of how you create meaningful work that matters. It`s an idea-growing practice.
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I`m Kelly Diels, an expert on Culture Making, Thought Leadership and IP. I teach culture-making entrepreneurs & creators how to develop a substantial body of work that changes EVERYTHING – your life, your industry, our world.
#BodyOfWork #MakingAnImpact #ThoughtLeader #ContentStrategy #LevelUpYourBusiness #CreativeEntrepreneur #CreativeEntrepreneurship #IntentionalBusiness #BrandingIdentity #SocialMediaForBusiness #SocialEntrepreneur #IntellectualProperty
Apr 19
Are you wrestling with Imposter Complex? This might help. #impostersyndrome #impostercomplex #thoughtleadership #creativeentrepreneur #intellectualproperty #bodyofwork #WeAreTheCultureMakers #deepwork #slowproductivity #visibility #edwardsaid #orientalism #culturalexile #yourdifferenceisyourstrength www.kellydiels.com
Apr 18
Dear Multi-Passionate Maker,⠀
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Maybe you don`t have Shiny Object Syndrome.⠀
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Maybe you`ve been studying & practicing all of these modalities because you`re developing a rich body of work, across time.⠀
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(No maybe about it.)⠀
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Multi-passionate professionals often get told that they`re "scattered" & need to focus.⠀
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They then internalize negative messages insisting that their orientation towards lifelong learning, curiosity & creativity is a barrier to success.⠀
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IT`S NOT.⠀
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It`s how we build the deep work & creative solutions needed for these urgent times.⠀
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Often, when I work with multi-passionate professionals, it`s wildly obvious to me that they`re collecting tools, synthesizing across traditions -- and making a whole new thing! -- in order to solve complex social problems.⠀
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They`ve been gathering all.the.tools.⠀
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You know what all those tools add up to? ⠀
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A practice. A way of doing things. A framework. Your unique process.⠀
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***You have a methodology.*** ⠀
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So let`s build language for it and NAME IT, specifically.⠀
Naming your method makes it tangible AND SALEABLE.⠀
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Now it now gets a lot easier to explain it to other people...⠀
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...and becomes more obvious why they might want to work with you :)⠀
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Once you name it, you substantiate it. ⠀
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****Including to yourself.****⠀
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Now YOU can see how everything you`ve trained in has led up to this, has prepared you for this work.⠀
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Because, dear Multi-passionate Maker, you`re NOT spinning your wheels or getting distracted by shiny things.⠀
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You`re growing the solutions & institutions of the future.⠀
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Let`s make sure you`ve got the language to describe them. ⠀
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love + justice,⠀⠀
Kelly⠀
#SurfaceYourMethodology #IntellectualProperty #DeepWork #BodyOfWork #SlowProductivity #ThoughtLeadership #ThoughtLeader #MeaningfulWork #WeAreTheCultureMakers
Apr 18
