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We Are The Culture Makers

What’s a Culture Maker? You don’t have to have a fancy title or an artsy career to be a culture-maker (but you can if you want to!). When you get brave and go first and...

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KD - FLEB 10 Day Challenge Feature Images 10-11 V01-03

What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Recent

FLEB Marketing Tactic #7 Re-enforces Gender Binary & Patriarchy

Branding that reinforces the divine feminine/divine masculine gender binary isn’t “empowering”. It’s patriarchy, gender erasure, and it’s violent.

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FLEB Marketing Tactic #6 Relentless Positivity and Conflict Avoidance

Social media profiles & FB groups that promote relentless positivity & conflict avoidance as marketing tactics reinforce unjust social norms.

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FLEB Marketing Tactic #5 Weaponized White Femininity

Leveraging white supremacist beauty norms to create relationship, reputation, reach and revenue is weaponinizing white femininity for profit.

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FLEB Marketing Tactic #4 Predatory Payment Plans

There’s nothing empowering about a 30% finance fee for the people least able to afford your rates.⁠ Predatory payment plans are financial injustice.⁠⠀

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FLEB Marketing Tactic #3 Male Approval

Leveraging or displaying proximity to male power reinforces the patriarchal norm that only grants some women power & social approval.

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FLEB Marketing Tactic #2 Fake Scarcity

Using false scarcity is an unjust marketing tactic that subconsciously-triggers buying decisions borne out of deeply coded human fears for survival.⁠⠀

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FLEB Marketing Tactic #1 Fake Authority

Instead of signalling privilege to manufacture (fake) authority, lead with your ideas. Your client outcomes. Your lineage. Your cultural analysis.

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What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

The Female Lifestyle Empowerment Brand is what our culture insists women embody AND a business blueprint that leverages privilege to create authority.

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Business Tip for Culture Makers 611: Stop Charging Extra for Payment Plans and Do This Instead

In this Business Tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Business Tip for Culture Makers #521: Refresh Consent with a Pre-Launch Email

In this Business tip for Culture Makers, you’ll learn that building consent into your email marketing is a culture making power move that is also good for business.

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

When things need changing -- urgently --⁠
and they are outside our individual areas of influence or expertise, ⁠
that doesn’t mean we’re helpless or useless.⁠
⁠
It means we get to work undergirding the work ⁠
of people & organizations ⁠
who ARE serving in exactly this space.⁠
⁠
Outrage, overwhelm, despair, desperation: they are all righteous information. ⁠
⁠
Feeling them, ⁠
and using them as a compass, ⁠
gives us an action item to complete: Who is already on the ground doing work that you can support?⁠
⁠
----⁠
I outlined a 3-step model we can use to create positive change ⁠
even AND ESPECIALLY in overwhelming, troubling times.⁠
⁠
If that could be helpful to you right now, it's here:⁠
https://www.kellydiels.com/what-to-do-in-overwhelmingly-troubled-times/⁠
⁠
I trust you with power and resources.⁠
⁠
*I literally cannot say this enough.*⁠
⁠
Many fat women and women of colour and queer women and disabled folks and trans and non-binary folks (and, and, and) have experienced power being used abusively against us...⁠
⁠
...which often means that some of us are going to be wildly uncomfortable with power-building -- in all forms.⁠
⁠
Many of us believe, on a cellular level, that money + power = abuse. Because that's what we've lived.⁠
⁠
Which raises a critical question for our lives: what will we think about ***ourselves*** if we earn money and power?⁠
⁠
***⁠
If you recoil from holding power or money even as you need them and explicitly seek them, please know that there is nothing wrong with you. This tension actually a sign that your sense of justice is finely honed.⁠
⁠
It means you don't want to become that which you oppose.⁠
⁠
This, obviously, is a very good thing. Let's be relieved that our moral compasses are working.⁠
⁠
And let's break the spell*. ⁠
(h/t @amandaklaird for this *language)⁠
⁠
***⁠
Here's how we break cultural spells and intervene in unconscious sequences and patterns:⁠
⁠
We surface them. Expose them. Make them conscious.⁠
⁠
To break the money-power-abuse spell, let's explicitly, consciously ask ourselves if what we have been conditioned believe about ourselves and power and money is true:⁠
⁠
Is it true that if you have power, you will abuse it?⁠
Is it true that if you have money and power, you will use it to exploit people?⁠
Is it true that the only way to get money is to harm people?⁠
⁠
***⁠
⁠
When I inquired into my own beliefs about power and explicit asked myself, do I want to use money and power the way it's been used against me (To hurt people? To dominate? To hoard?)...⁠
⁠
...the answer is NOOOOOOOOOO.⁠
⁠
And so the spell is broken.⁠
⁠
***⁠
⁠
I trust you with power, money and resources.⁠
⁠
Let's get them, grow them, and use them to flourish -- personally and collectively.⁠
⁠
Because we are the culture makers.⁠ ⁠
⁠
***⁠
kellydiels.com ⁠
Business and Self Development for Culture Makers ⁠
⁠
#wearetheculturemakers #powerbuilding #feministlife #earnedpower⁠
At the best of times - and always - there is a cultural expectation that women care. That women care-give. That women will lean in and help out and emotionally support and take care of everyone and everything.

On the one hand, that's WONDERFUL. 

Care is the glue that holds our societies, workplaces, families & relationships together. 

It is precious & ESSENTIAL and we should all be doing it (not just women). 

Care and caregiving is one of the most valuable skills anyone can possess and the most valuable social contributions anyone can make.

And yet...as a society, we devalue it. We erase it from view. 

We download it disproportionately onto the shoulders of women. 
We make it a non-negotiable feature of being a woman. 

“Woman = uncompensated caregiver" and that women OWE their emotional labour and caregiving to the world is a foundational belief in our culture.

That belief is present all the time. It's especially intense during social crisis when the needs of others are multiplied.

That's why we often see pushback on social media (and in our inboxes, ask me how I know) against women entrepreneurs and freelancers who have the AUDACITY to promote their work or charge for their services *when people need them most*.

How dare women ask for compensation -- especially with the multiple social crises we're experiencing -- when our collective subconscious beliefs about women dictate that they should be *volunteering* their care, time & services?! 

When you see that kind of pushback or outrage, that's the unconscious, FOUNDATIONAL belief motivating it.

No one population or gender is responsible for all the care our world requires. 

I value care and caregiving and will continue to share my love and protection and service. 

As I do that, I will continue to run my business, market, and get paid. 

Because... 
1) As we offer care, women also require financial inputs in order to SURVIVE. (We don't eat air.) 

2) The needs of our time are not just on me to meet nor exclusively on women to meet. This is a collective responsibility.

Care IS essential but "woman" is not a synonym for "caregiver" or "uncompensated labourer". 

🌺
Image by @broobs.psd

kellydiels.com
We can do it our way, I promise.⁠
⁠
We don't have to market our businesses using pain and shame.⁠
⁠
We can create marketing materials that bear loving witness to the actual problem...⁠
⁠
...AND IT'S NOT THE CLIENT. ⁠
⁠
It's the circumstances and system they're navigating.⁠
⁠
Our job, as a *principled* entrepreneurs who care about our cultural impact, is to bear loving witness to that challenge. ⁠
⁠
Talk about it -- a lot. ⁠
⁠
Create relief around it, instead of shame. Make sure your folks know that it's not their fault, there's nothing wrong with them, but YES THERE IS something they can do to change it.⁠
⁠
Let  your audience and clients know that you have a framework or process that can help them do just that.⁠
⁠
Then make the ask. Invite them to work with you. ⁠
⁠
The result? Instead of being subconsciously triggered into a buying decision, they can make an explicit, conscious, POWERFUL decisions to work with you.⁠
⁠
This deliberate decision can be the first step in the work they're committing to.⁠
⁠
Which means that our sales funnels and copy can be the first step in the transformational work we do with clients...⁠
⁠
...rather than in opposition to it. ⁠
⁠
#Aligned #WeAreTheCultureMakers⁠
⁠
*****⁠
I'm Kelly Diels. I'm a writer & business development coach for culture makers.⁠
⁠
I work with people who want to sell using using VISION and VALUES rather than shame and pain -- and I've developed specific marketing models and frameworks you can use to build EFFECTIVE brand copy that sells...⁠
⁠
...without sacrificing your principles or your conscience.⁠
⁠
I invite you to learn more using the link in profile @kelly.diels⁠ -- and thank you!⁠
⁠
 #onlinecopywriting #nameyourvision #womenentrepreneurs #itsnotbusinessasusual #copywriting #contentmarketing⁠ #CopywritingTip⁠ ⁠#ConfidentCopywriting⁠ #copywriter⁠ #CopywritingCoach⁠ ⁠#feministcopywriting #BrandCopy⁠  #CopywritingForCreatives⁠ #CopywritersOfInstagram⁠ #OnlineMarketing⁠ #OnlineMarketingTips⁠  #consciouscopywriting  #CopywritingSkills⁠ #creativebusiness #antiracistbusiness #consciousbusiness⁠ #kdvision⁠
⁠
---------⁠
photo by @daniellecohenphotography⁠

When things need changing -- urgently --⁠
and they are outside our individual areas of influence or expertise, ⁠
that doesn’t mean we’re helpless or useless.⁠
⁠
It means we get to work undergirding the work ⁠
of people & organizations ⁠
who ARE serving in exactly this space.⁠
⁠
Outrage, overwhelm, despair, desperation: they are all righteous information. ⁠
⁠
Feeling them, ⁠
and using them as a compass, ⁠
gives us an action item to complete: Who is already on the ground doing work that you can support?⁠
⁠
----⁠
I outlined a 3-step model we can use to create positive change ⁠
even AND ESPECIALLY in overwhelming, troubling times.⁠
⁠
If that could be helpful to you right now, it's here:⁠
https://www.kellydiels.com/what-to-do-in-overwhelmingly-troubled-times/⁠
⁠
I trust you with power and resources.⁠
⁠
*I literally cannot say this enough.*⁠
⁠
Many fat women and women of colour and queer women and disabled folks and trans and non-binary folks (and, and, and) have experienced power being used abusively against us...⁠
⁠
...which often means that some of us are going to be wildly uncomfortable with power-building -- in all forms.⁠
⁠
Many of us believe, on a cellular level, that money + power = abuse. Because that's what we've lived.⁠
⁠
Which raises a critical question for our lives: what will we think about ***ourselves*** if we earn money and power?⁠
⁠
***⁠
If you recoil from holding power or money even as you need them and explicitly seek them, please know that there is nothing wrong with you. This tension actually a sign that your sense of justice is finely honed.⁠
⁠
It means you don't want to become that which you oppose.⁠
⁠
This, obviously, is a very good thing. Let's be relieved that our moral compasses are working.⁠
⁠
And let's break the spell*. ⁠
(h/t @amandaklaird for this *language)⁠
⁠
***⁠
Here's how we break cultural spells and intervene in unconscious sequences and patterns:⁠
⁠
We surface them. Expose them. Make them conscious.⁠
⁠
To break the money-power-abuse spell, let's explicitly, consciously ask ourselves if what we have been conditioned believe about ourselves and power and money is true:⁠
⁠
Is it true that if you have power, you will abuse it?⁠
Is it true that if you have money and power, you will use it to exploit people?⁠
Is it true that the only way to get money is to harm people?⁠
⁠
***⁠
⁠
When I inquired into my own beliefs about power and explicit asked myself, do I want to use money and power the way it's been used against me (To hurt people? To dominate? To hoard?)...⁠
⁠
...the answer is NOOOOOOOOOO.⁠
⁠
And so the spell is broken.⁠
⁠
***⁠
⁠
I trust you with power, money and resources.⁠
⁠
Let's get them, grow them, and use them to flourish -- personally and collectively.⁠
⁠
Because we are the culture makers.⁠ ⁠
⁠
***⁠
kellydiels.com ⁠
Business and Self Development for Culture Makers ⁠
⁠
#wearetheculturemakers #powerbuilding #feministlife #earnedpower⁠
At the best of times - and always - there is a cultural expectation that women care. That women care-give. That women will lean in and help out and emotionally support and take care of everyone and everything.

On the one hand, that's WONDERFUL. 

Care is the glue that holds our societies, workplaces, families & relationships together. 

It is precious & ESSENTIAL and we should all be doing it (not just women). 

Care and caregiving is one of the most valuable skills anyone can possess and the most valuable social contributions anyone can make.

And yet...as a society, we devalue it. We erase it from view. 

We download it disproportionately onto the shoulders of women. 
We make it a non-negotiable feature of being a woman. 

“Woman = uncompensated caregiver" and that women OWE their emotional labour and caregiving to the world is a foundational belief in our culture.

That belief is present all the time. It's especially intense during social crisis when the needs of others are multiplied.

That's why we often see pushback on social media (and in our inboxes, ask me how I know) against women entrepreneurs and freelancers who have the AUDACITY to promote their work or charge for their services *when people need them most*.

How dare women ask for compensation -- especially with the multiple social crises we're experiencing -- when our collective subconscious beliefs about women dictate that they should be *volunteering* their care, time & services?! 

When you see that kind of pushback or outrage, that's the unconscious, FOUNDATIONAL belief motivating it.

No one population or gender is responsible for all the care our world requires. 

I value care and caregiving and will continue to share my love and protection and service. 

As I do that, I will continue to run my business, market, and get paid. 

Because... 
1) As we offer care, women also require financial inputs in order to SURVIVE. (We don't eat air.) 

2) The needs of our time are not just on me to meet nor exclusively on women to meet. This is a collective responsibility.

Care IS essential but "woman" is not a synonym for "caregiver" or "uncompensated labourer". 

🌺
Image by @broobs.psd

kellydiels.com