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We Are The Culture Makers

What’s a Culture Maker? You don’t have to have a fancy title or an artsy career to be a culture-maker (but you can if you want to!). When you get brave and go first and...

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KD - FLEB 10 Day Challenge Feature Images 10-11 V01-03

What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

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Solidarity and the Perils of Sisterhood

This is a transcript of a teaching from We Are The Culture Makers I think we need to be careful using words like “community” and “sisterhood.” That kind of language and those kinds of concepts evoke really positive feelings that can create false expectations of kinship, similarity and safety — and that’s how people end…

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On Women and POWER

Let’s build more of it and use it wisely Nearly every woman I know who is focused on her creative work or career is in a mastermind. Nearly every person I know is actively trying to heal a cultural injury — diet culture, body image, asymmetrical relationships, self-doubt, perfectionism, scarcity, OPPRESSION — and that means…

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Actually, I’m a Huge Fan of Gatekeeping

This is an excerpt from my weekly email newsletter, The Sunday Love Letter. To get missives like this direct to your inbox, I invite you to sign up here. Back in 2016, when I started writing about The Female Lifestyle Empowerment Brand (I’m against it), a friend of mine who is a well-known DEI consultant…

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Just Because It’s Needed Doesn’t Mean You’re The One To Do It

Fun fact: when I was 21, I started a coffee shop in Cloverdale, BC, my home town. It was called Kellybeans. I started it because I’d grown disenchanted with university but was newly bewitched by fancy caffeine. Espresso, affogato, cappucino, oh my! I was obsessed. And home. And there was nowhere to go to get…

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Why Online Groups Might Not Be That Great For Us

I meant to write this 6 weeks ago but I was busy doing quicksand things that masquerade as chemically rewarding but in fact are the frenemy of personal momentum. This morning, for example, I got up early to finish this email but since I was up so unbelievably early, I thought I’d also take some of…

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You Don’t Have to Pay with Your Suffering

I used to be mystified when people didn’t leap. Risk, schmisk. I’d been through a lot of shit.  All the horror, all the anguish — I survived it all.   So I knew I could survive it again. So, when I was 21 and wanted to start a coffee shop with zero help? What’s the worst…

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Automatically Track the Dollar Value of Your Pro Bono Work and Scholarships

Business Tip for Culture Makers #409: Track Your Culture-Making Metrics and Quantify the Value of Your Pro Bono Work A lot of our effort and work is invisible — sometimes, even to us. We help out here and there, and if we’re working pro-bono we might be scrambling for time, which means that sometimes our…

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“How Do I Price for Affordability?” and “How Do I Make My Prices More Accessible?” are The Wrong Questions

The only right answer to those questions is “lower your prices”, which can be a disaster for under-earning and start-up entrepreneurs — yet doesn’t necessarily create more economic justice. And economic justice is the point. As a business development coach, I work with seriously principled people. They are specifically committed to building businesses with justice…

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What To Do In Overwhelmingly Troubled Times

I’ve been sending this email every few months for several years, to rally people when we’re most despairing. The world should NOT be as it is, and we do have the power to change it. Here’s some deeply practical advice about how each of us can do that, even in the midst of the worst.…

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Books I Read in 2020

My 2020 Reading List I read. A LOT. I also get asked a lot for book recommendations, so I decided to wrap up 2020 with a list of all of the books I read (or attempted to read) this year. Some of these books have significantly influenced my thinking and ideas. Maybe they’ll add creative…

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Your method is the seed of ALL your intellectual property and the foundation of your entire business.
Learn how to write money-making copy without exploiting your clients.

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Launches can be the steady, life-giving heartbeat of your business, without being a nightmare.

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Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Dear Fat Girl*,⁠
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Go ahead and get the photos.⁠
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Treat yourself like a work of art.⁠
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🌺Because you are.🌺⁠
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love + justice,⁠
Kelly⁠
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*and anyone whom our dominator culture has silenced, shamed, excluded, punished and discriminated against. We belong here, too. xoxo⁠
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⁠PS if you're ready to be unapologetic about what you want and what you need from your business, I encourage you to check out BESPOKE. link in bio @kelly.diels⁠
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#feministselfie #fatliberation #fatacceptance #fatshion #bodypositivity #feministaf #feminist #WeAreTheCultureMakers #wwfkd #girlboss #bossbabe #creativebusiness #womenentrepreneurs #visibility #takeupspace #womensempowerment ⁠
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photos by @daniellecohenphotography⁠
Yes, we can learn so much from the examples of people who’ve done innovative, enduring, culture-changing work...

AND.

The examples of iconic culture makers can also be object lessons in what NOT to do in our work and world we’re co-creating.

Don’t let the optics (esp of righteousness) do the thinking for us. 

#chanel #thenewlook #dior 
kellydiels.com
Yesterday I wrote that you might not need a HUGE list to accomplish your revenue goal for 2024, and walked you through you a quick calculation for figuring out the actual list size you need.⁠
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Today I want to follow up on that...⁠
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What comes after the calculation? ⁠
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Planning + Doubling Down.⁠
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Now that you know the list number you need,(#putanumberonit), it's time to make a specific plan for achieving it. ⁠
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That means devising a daily and quarterly plan of activities.⁠
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🌺 What activities currently add people to your list? ⁠
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1)	Make sure those activities include a call to action. (Eg put your newsletter link in your link tree, add hemlines to all your posts reminding people to sign up to your newsletter)⁠
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2)	Double down on the ones that work for you. (Eg If Instagram works, post a specific “Hey! I have a newsletter!” post 1-3X a week and go Live in your Stories more; if blog posts work, publish more blog posts and add content upgrades to them; if live appearances work, host more in-person events, go on more podcasts and virtual events…)⁠
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🌺 Put list-building events on your calendar every quarter⁠
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Is there one event you could implement each quarter to add a couple hundred people (or couple thousand) to your list? (Eg challenges, free webinars, online summits…)⁠
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Yes, List-building IS revenue building…⁠
and no, you might not need that big of a list to achieve your goal revenue. ⁠
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And list-building doesn't happen by itself. ⁠
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It's not about posting and hoping people sign up. It's about creating quarterly events and daily invitations so that people DO sign up.⁠
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So...what's your plan?⁠
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What are the daily invitations you're going to issue?⁠
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What are the quarterly events you'll schedule?⁠
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I'm Kelly Diels and I'm a business coach for culture-makers. Putting your business model & essential systems in place is one of the things you'll work on in BESPOKE, the 4-month intensive I teach with Danielle Cohen. link in bio @kelly.diels to learn more⁠
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#listbuilding #LetsGetPractical #contentmarketing #emailmarketing⁠