Blog

KELLY COLLAGE_Blog

Welcome to

My Blog

popular

Home

We Are The Culture Makers

What’s a Culture Maker? You don’t have to have a fancy title or an artsy career to be a culture-maker (but you can if you want to!). When you get brave and go first and...

Start Here

KD - FLEB 10 Day Challenge Feature Images 10-11 V01-03

What is Female Lifestyle Empowerment Brand? ⁠(FLEB)⁠

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Recent

Automatically Track the Dollar Value of Your Pro Bono Work and Scholarships

Business Tip for Culture Makers #409: Track Your Culture-Making Metrics and Quantify the Value of Your Pro Bono Work A lot of our effort and work is invisible — sometimes,…

Read More

“How Do I Price for Affordability?” and “How Do I Make My Prices More Accessible?” are The Wrong Questions

The only right answer to those questions is “lower your prices”, which can be a disaster for under-earning and start-up entrepreneurs — yet doesn’t necessarily create more economic justice. And…

Read More

What To Do In Overwhelmingly Troubled Times

I’ve been sending this email every few months for several years, to rally people when we’re most despairing. The world should NOT be as it is, and we do have…

Read More

Books I Read in 2020

My 2020 Reading List I read. A LOT. I also get asked a lot for book recommendations, so I decided to wrap up 2020 with a list of all of…

Read More

How NOT to Get Swamped by It All

No one person can respond to all the need for change. But what each of us CAN do is sharpen our tools and show up to our spots on the wall. We create the most change when we leverage our talents and gifts.

Read More

Business, Capitalism, and Money Guilt. A Cure.

Business and capitalism are not the same thing.

Read More

Business Tip for Culture Makers #731: Fonts are a Social Impact Opportunity

We all use fonts in our businesses, so there’s an opportunity make a feminist font choice by selecting fonts created by under-represented typeface designers

Read More

FLEB Marketing Tactic #10 Testimonials as Triggers

Client testimonials are not an honest indicator of real outcomes for most people, and you don’t need these unjust social triggers to hit your income goals.

Read More

FLEB Marketing Tactic #9 Social Triggers = Social Conditions

Using social triggers as sales devices without evaluating potential impact = leveraging injustice to create profit.

Read More

FLEB Marketing Tactic #8 Safe Status Quo Imagery

Using imagery that aligns with unjust social roles & expectations because they are easy to consume manufactures (fake) authority and reinforces privilege.

Read More

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

When things need changing -- urgently --⁠
and they are outside our individual areas of influence or expertise, ⁠
that doesn’t mean we’re helpless or useless.⁠
⁠
It means we get to work undergirding the work ⁠
of people & organizations ⁠
who ARE serving in exactly this space.⁠
⁠
Outrage, overwhelm, despair, desperation: they are all righteous information. ⁠
⁠
Feeling them, ⁠
and using them as a compass, ⁠
gives us an action item to complete: Who is already on the ground doing work that you can support?⁠
⁠
----⁠
I outlined a 3-step model we can use to create positive change ⁠
even AND ESPECIALLY in overwhelming, troubling times.⁠
⁠
If that could be helpful to you right now, it's here:⁠
https://www.kellydiels.com/what-to-do-in-overwhelmingly-troubled-times/⁠
⁠
I trust you with power and resources.⁠
⁠
*I literally cannot say this enough.*⁠
⁠
Many fat women and women of colour and queer women and disabled folks and trans and non-binary folks (and, and, and) have experienced power being used abusively against us...⁠
⁠
...which often means that some of us are going to be wildly uncomfortable with power-building -- in all forms.⁠
⁠
Many of us believe, on a cellular level, that money + power = abuse. Because that's what we've lived.⁠
⁠
Which raises a critical question for our lives: what will we think about ***ourselves*** if we earn money and power?⁠
⁠
***⁠
If you recoil from holding power or money even as you need them and explicitly seek them, please know that there is nothing wrong with you. This tension actually a sign that your sense of justice is finely honed.⁠
⁠
It means you don't want to become that which you oppose.⁠
⁠
This, obviously, is a very good thing. Let's be relieved that our moral compasses are working.⁠
⁠
And let's break the spell*. ⁠
(h/t @amandaklaird for this *language)⁠
⁠
***⁠
Here's how we break cultural spells and intervene in unconscious sequences and patterns:⁠
⁠
We surface them. Expose them. Make them conscious.⁠
⁠
To break the money-power-abuse spell, let's explicitly, consciously ask ourselves if what we have been conditioned believe about ourselves and power and money is true:⁠
⁠
Is it true that if you have power, you will abuse it?⁠
Is it true that if you have money and power, you will use it to exploit people?⁠
Is it true that the only way to get money is to harm people?⁠
⁠
***⁠
⁠
When I inquired into my own beliefs about power and explicit asked myself, do I want to use money and power the way it's been used against me (To hurt people? To dominate? To hoard?)...⁠
⁠
...the answer is NOOOOOOOOOO.⁠
⁠
And so the spell is broken.⁠
⁠
***⁠
⁠
I trust you with power, money and resources.⁠
⁠
Let's get them, grow them, and use them to flourish -- personally and collectively.⁠
⁠
Because we are the culture makers.⁠ ⁠
⁠
***⁠
kellydiels.com ⁠
Business and Self Development for Culture Makers ⁠
⁠
#wearetheculturemakers #powerbuilding #feministlife #earnedpower⁠
At the best of times - and always - there is a cultural expectation that women care. That women care-give. That women will lean in and help out and emotionally support and take care of everyone and everything.

On the one hand, that's WONDERFUL. 

Care is the glue that holds our societies, workplaces, families & relationships together. 

It is precious & ESSENTIAL and we should all be doing it (not just women). 

Care and caregiving is one of the most valuable skills anyone can possess and the most valuable social contributions anyone can make.

And yet...as a society, we devalue it. We erase it from view. 

We download it disproportionately onto the shoulders of women. 
We make it a non-negotiable feature of being a woman. 

“Woman = uncompensated caregiver" and that women OWE their emotional labour and caregiving to the world is a foundational belief in our culture.

That belief is present all the time. It's especially intense during social crisis when the needs of others are multiplied.

That's why we often see pushback on social media (and in our inboxes, ask me how I know) against women entrepreneurs and freelancers who have the AUDACITY to promote their work or charge for their services *when people need them most*.

How dare women ask for compensation -- especially with the multiple social crises we're experiencing -- when our collective subconscious beliefs about women dictate that they should be *volunteering* their care, time & services?! 

When you see that kind of pushback or outrage, that's the unconscious, FOUNDATIONAL belief motivating it.

No one population or gender is responsible for all the care our world requires. 

I value care and caregiving and will continue to share my love and protection and service. 

As I do that, I will continue to run my business, market, and get paid. 

Because... 
1) As we offer care, women also require financial inputs in order to SURVIVE. (We don't eat air.) 

2) The needs of our time are not just on me to meet nor exclusively on women to meet. This is a collective responsibility.

Care IS essential but "woman" is not a synonym for "caregiver" or "uncompensated labourer". 

🌺
Image by @broobs.psd

kellydiels.com
We can do it our way, I promise.⁠
⁠
We don't have to market our businesses using pain and shame.⁠
⁠
We can create marketing materials that bear loving witness to the actual problem...⁠
⁠
...AND IT'S NOT THE CLIENT. ⁠
⁠
It's the circumstances and system they're navigating.⁠
⁠
Our job, as a *principled* entrepreneurs who care about our cultural impact, is to bear loving witness to that challenge. ⁠
⁠
Talk about it -- a lot. ⁠
⁠
Create relief around it, instead of shame. Make sure your folks know that it's not their fault, there's nothing wrong with them, but YES THERE IS something they can do to change it.⁠
⁠
Let  your audience and clients know that you have a framework or process that can help them do just that.⁠
⁠
Then make the ask. Invite them to work with you. ⁠
⁠
The result? Instead of being subconsciously triggered into a buying decision, they can make an explicit, conscious, POWERFUL decisions to work with you.⁠
⁠
This deliberate decision can be the first step in the work they're committing to.⁠
⁠
Which means that our sales funnels and copy can be the first step in the transformational work we do with clients...⁠
⁠
...rather than in opposition to it. ⁠
⁠
#Aligned #WeAreTheCultureMakers⁠
⁠
*****⁠
I'm Kelly Diels. I'm a writer & business development coach for culture makers.⁠
⁠
I work with people who want to sell using using VISION and VALUES rather than shame and pain -- and I've developed specific marketing models and frameworks you can use to build EFFECTIVE brand copy that sells...⁠
⁠
...without sacrificing your principles or your conscience.⁠
⁠
I invite you to learn more using the link in profile @kelly.diels⁠ -- and thank you!⁠
⁠
 #onlinecopywriting #nameyourvision #womenentrepreneurs #itsnotbusinessasusual #copywriting #contentmarketing⁠ #CopywritingTip⁠ ⁠#ConfidentCopywriting⁠ #copywriter⁠ #CopywritingCoach⁠ ⁠#feministcopywriting #BrandCopy⁠  #CopywritingForCreatives⁠ #CopywritersOfInstagram⁠ #OnlineMarketing⁠ #OnlineMarketingTips⁠  #consciouscopywriting  #CopywritingSkills⁠ #creativebusiness #antiracistbusiness #consciousbusiness⁠ #kdvision⁠
⁠
---------⁠
photo by @daniellecohenphotography⁠

When things need changing -- urgently --⁠
and they are outside our individual areas of influence or expertise, ⁠
that doesn’t mean we’re helpless or useless.⁠
⁠
It means we get to work undergirding the work ⁠
of people & organizations ⁠
who ARE serving in exactly this space.⁠
⁠
Outrage, overwhelm, despair, desperation: they are all righteous information. ⁠
⁠
Feeling them, ⁠
and using them as a compass, ⁠
gives us an action item to complete: Who is already on the ground doing work that you can support?⁠
⁠
----⁠
I outlined a 3-step model we can use to create positive change ⁠
even AND ESPECIALLY in overwhelming, troubling times.⁠
⁠
If that could be helpful to you right now, it's here:⁠
https://www.kellydiels.com/what-to-do-in-overwhelmingly-troubled-times/⁠
⁠
I trust you with power and resources.⁠
⁠
*I literally cannot say this enough.*⁠
⁠
Many fat women and women of colour and queer women and disabled folks and trans and non-binary folks (and, and, and) have experienced power being used abusively against us...⁠
⁠
...which often means that some of us are going to be wildly uncomfortable with power-building -- in all forms.⁠
⁠
Many of us believe, on a cellular level, that money + power = abuse. Because that's what we've lived.⁠
⁠
Which raises a critical question for our lives: what will we think about ***ourselves*** if we earn money and power?⁠
⁠
***⁠
If you recoil from holding power or money even as you need them and explicitly seek them, please know that there is nothing wrong with you. This tension actually a sign that your sense of justice is finely honed.⁠
⁠
It means you don't want to become that which you oppose.⁠
⁠
This, obviously, is a very good thing. Let's be relieved that our moral compasses are working.⁠
⁠
And let's break the spell*. ⁠
(h/t @amandaklaird for this *language)⁠
⁠
***⁠
Here's how we break cultural spells and intervene in unconscious sequences and patterns:⁠
⁠
We surface them. Expose them. Make them conscious.⁠
⁠
To break the money-power-abuse spell, let's explicitly, consciously ask ourselves if what we have been conditioned believe about ourselves and power and money is true:⁠
⁠
Is it true that if you have power, you will abuse it?⁠
Is it true that if you have money and power, you will use it to exploit people?⁠
Is it true that the only way to get money is to harm people?⁠
⁠
***⁠
⁠
When I inquired into my own beliefs about power and explicit asked myself, do I want to use money and power the way it's been used against me (To hurt people? To dominate? To hoard?)...⁠
⁠
...the answer is NOOOOOOOOOO.⁠
⁠
And so the spell is broken.⁠
⁠
***⁠
⁠
I trust you with power, money and resources.⁠
⁠
Let's get them, grow them, and use them to flourish -- personally and collectively.⁠
⁠
Because we are the culture makers.⁠ ⁠
⁠
***⁠
kellydiels.com ⁠
Business and Self Development for Culture Makers ⁠
⁠
#wearetheculturemakers #powerbuilding #feministlife #earnedpower⁠
At the best of times - and always - there is a cultural expectation that women care. That women care-give. That women will lean in and help out and emotionally support and take care of everyone and everything.

On the one hand, that's WONDERFUL. 

Care is the glue that holds our societies, workplaces, families & relationships together. 

It is precious & ESSENTIAL and we should all be doing it (not just women). 

Care and caregiving is one of the most valuable skills anyone can possess and the most valuable social contributions anyone can make.

And yet...as a society, we devalue it. We erase it from view. 

We download it disproportionately onto the shoulders of women. 
We make it a non-negotiable feature of being a woman. 

“Woman = uncompensated caregiver" and that women OWE their emotional labour and caregiving to the world is a foundational belief in our culture.

That belief is present all the time. It's especially intense during social crisis when the needs of others are multiplied.

That's why we often see pushback on social media (and in our inboxes, ask me how I know) against women entrepreneurs and freelancers who have the AUDACITY to promote their work or charge for their services *when people need them most*.

How dare women ask for compensation -- especially with the multiple social crises we're experiencing -- when our collective subconscious beliefs about women dictate that they should be *volunteering* their care, time & services?! 

When you see that kind of pushback or outrage, that's the unconscious, FOUNDATIONAL belief motivating it.

No one population or gender is responsible for all the care our world requires. 

I value care and caregiving and will continue to share my love and protection and service. 

As I do that, I will continue to run my business, market, and get paid. 

Because... 
1) As we offer care, women also require financial inputs in order to SURVIVE. (We don't eat air.) 

2) The needs of our time are not just on me to meet nor exclusively on women to meet. This is a collective responsibility.

Care IS essential but "woman" is not a synonym for "caregiver" or "uncompensated labourer". 

🌺
Image by @broobs.psd

kellydiels.com