Red Shoe Blogger:

Manifesta

Red Shoe Blogger:

Digital Strategy Sessions

Red Shoe Blogger:

Book a Session

Red Shoe Blogger, The Manifesta

Let’s mash up reality and assume that Dorothy wrote The Wizard of Oz and it is a memoir told through the lens of pharmaceuticals and it is to be published next year.

Dorothy has written a great book: part trippy fantasy, part freudian/jungian/wonky archetypical therapy, part love letter to friendship, and a pre-feminist, feminist, post-feminist meditation on the nature and power of femininity wrapped in a trendy, little-dog-carrying, hot-shoe-wearing package.

It is Sex and the City meets Eat Love Pray meets Little Red Riding Hood, on acid. It is a journey. It is a great book. It must be read.

Dorothy knows this. She feels it right from her soul to the soles of her ruby red shoes. She can see the future: a movie. Musicals. The talk show circuit. Oprah. Much money, much love, much conversation, and a place in popular imagination.

It can be all of these things, not because she promotes the flying monkeys out of it – which she will, and absolutely should do – but because it offers a watery answer to our thirsty, questioning souls: you are the author of your own affair.

(Plus there are weird scary creatures who learn to love each other and grow as twisted, maturing moral entities and we all know that stuff sells. I hear a little book called Twilight is doing quite well these days.)

So this book should sell. It needs to sell. Dorothy wants it to sell.

Even more than that, Dorothy wants it to be read, to land, to take root, to grow, to inhabit, fertilize and animate our popular imagination.

If I was Dorothy – and I am – I’d develop a platform before I even started writing the book. I’d go all Seth Godin and build a tribe on Twitter. I’d find my people. I’d give them somewhere to find me. I’d get on the cluetrain. I’d Oprah. I’d firestart. I’d listen to Leo Babauta when he says he doesn’t believe in SEO. I’d make friends. I’d work the aich-ee-double-hockey-sticks out of ProBlogger and spend serious time with Outspoken Media. I’d figure out the lessons learned by our pantheon of blog gods and best-selling writers. I’d figure out the mechanics of demand and distribution and audience and I’d build it and they would come. And if they didn’t come, I’d go get them and then hug and pet and feed them because that is the purpose of promotional tricks and lassos and rodeo ponies and hoopla.

But I would only do that if, like Dorothy, I had something wizardly to offer: the journey. The passion. The learning. The love. The living. The lessons. The magic. The really, really great content. Please.

And this is what exasperates me about the ‘blogging and social media for money’ superhighway. So many times I follow the yellow brick road laid by an enterprising blogger who’s working the system – rocking the comments, manufacturing controversy, guest posting, paper-training SEO, tweeting – and when I get there and pull back the curtain…nothing. No wizard. No magic. No message. Just a lot of mechanics and whirling buttons and a robotic, soulless special effects machine.

Honestly, that’s what a lot of problogging and blogs and social media enterprises are looking like these days. It is turn-key blogging. It is execution unsparked by ideas. It is a waste of time and tweets and it won’t make you money.

Straight up: I LOVE money. I want money. I make money and you should, too. I want you and Dorothy and every other problogger out there to have as many tiny dogs – more! – as you and your minions can carry.

I just want you to make that money from selling wisdom, truth, experience, art or sparkly scarlet maryjanes (and if you are, I’m ALWAYS in the market for red shoes, so please put me on your mailing list).

I want you to make an offering. I want you to have something to offer. I want you to be a Red Shoe Blogger. I just made that up.

A Red Shoe Blogger is not blogging exclusively for money.

A Red Shoe Blogger has a mission and is animated by passion and all the tips and tricks and hacks and tools and tweets are harnessed in service of that divine, cosmic, helpful, genuine, meaningful objective.

That mission is Home.

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Red Shoe Blogger  is my manifesta and my mission.

Is it your mission, too?

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Red Shoe Blogger Sessions

Less robotic recycling of content. Less by-the-numbers blogging.  More passion, more style, more heart, more art.

That’s being a Red Shoe Blogger.

And red shoe blogging – passionate, engaging, soulful writing – is how you make your mark in this online game.

Your writing is your business card. Your writing is your home. Your writing is how your people get to know and love you, so you need to be good. You need to be a Red Shoe Blogger. I can help you do that.

• Want me to review three of your pieces and give you feedback?
• Want me to show you how to sex up your writing? (Hot writing makes your site sticky. Bad pun totally intended.)
• Want to learn how to work with the way people read, online, but still have your words sing? (I’m talking about typography, emphasis, artful scannability, voice)
• Want to  know how to get your pieces on A-list blogs?
• Wanna get…good?

Call me. I give good…advice.

Book a Red Shoe Blogger Digital Strategy Session with Kelly Diels

• Substantive review of three of your posts/pieces/pages OR a review of your blog/platform
• 1 hour phone sex session to discuss your writing and suggest techniques to heat up your prose (and then promote your hot stuff)
• MP3 of our call
• $300

“Once in a blue moon you find a writer who not only has something
piercingly insightful to say, but they have a talent for the medium,
and you think: STAR QUALITY. I introduce you to: Kelly Diels.” -
Danielle LaPorte, White Hot Truth

“Cleavage is a great new website by Kelly Diels, a writer I recently
mentioned as someone worth reading and getting to know. Now you can.”
- Larry Brooks, Storyfix

Let’s DO IT!

•  Email me three of your pieces that you want me to review (or ask for a general platform review). Tell me a little about what you think is hot (and not so hot) about your writing.  Tell me what you want to improve. Tell me what you’re a-hopin’ and a-wishin’ and a-dreamin’ about for your words, your work, and your site.
• Book a time, any time. Well, not any time. I’ll send you a link to my calendar with available appointments and you pick the one that works for you.
• Red Shoe Blogger is $300
• We set the wires on fire with our burning brilliance. (This means we connect by Skype/landline/mobile.)
• I record our session and e-mail you the MP3 recording and my reviews of your pieces. And then you put on your fiery red shoes and get to steppin’. Metaphorically speaking.

Are you in? E-mail me and let’s go!

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 image by Anastasia Chomlack of Anastasia Photography