I’m a writer and a feminist marketing consultant.
I’m best known for my work identifying The Female Lifestyle Empowerment Brand and rallying against it — in our culture and in our business practices.
Instead of defaulting to that distressing marketing norm, I help online entrepreneurs, leaders and culture-makers sell to women without selling them out.
Here’s how we can work together:
Two Hour Intensive. I offer a two hour intensive to help you map out how to get visible and rise WITHOUT defaulting to The Female Lifestyle Empowerment Brand.
Feminist Marketing for Your Business — Coaching Package. This three month, weekly accelerator is a hybrid of coaching and consulting. In a coaching vein, I help you uncover and articulate your feminist commitments and facilitate your self-inquiry work so you can make sure you are fortified, galvanized and resourced in your mission. Here, I don’t tell you what to do. I support you in discovering and deciding what’s important to you in your marketing and leadership and articulating those absolute, unconditional commitments.
In a consulting vein, with respect to your marketing strategies and copy, I do tell you what to do. By that I mean I show up with my decade of marketing consulting experience and the insight I’ve gained from working with hundreds of online entrepreneurs to offer you specific, actionable, practical, custom strategies and tactics to implement. Not in a generic, formulaic way but based on your particular location in your industry AND you’re trying to accomplish in our culture. Here, I offer strategic advice and hands-on creative collaboration — right down to helping you with your copywriting — for shaping your marketing message and navigating your community leadership.
Our mash-up of coaching + consulting work together consists of weekly 90 minute meetings together for three months. In our time together, I help you
- build your marketing and leadership around your commitments and principles (rather than having to set them aside in order to sell)
- see around corners and identify where you might inadvertently be performing elements of The Female Lifestyle Empowerment Brand
- sustain your energy and creativity and bolster your courage and confidence so that you can take risks in your culture-making and personal visibility
- rapidly develop your marketing chops and brand confidence
- figure out what’s working in your existing website copy and polish it
- identify and correct weak spots (like where you might inadvertently be veering away from or undermining your values and stance).
We meet every week for 90 minutes to identify your commitments, name your vision, translate it into your One True Marketing Message, plus review (or create!) all your essential and existing web copy and sales funnel collateral. We also map out your social media, list-building and community leadership strategies based on your feminist and culture-making commitments.
At the end of our work together, you’ll have strategic and substantial new copy that embodies your feminist commitments, articulates your One True Marketing Message, and it will be professionally shined up and ready to market.
Even more importantly: you will be ready to market. Enthusiastically, fluidly and with your social justice and culture-making commitments intact and flourishing.
Three months of weekly 90-minute coaching/consulting sessions + copy co-writing. $4500.
Payment plans wildly available.
Please email my Business and Community Manager, Toi Smith at firstname.lastname@example.org to get started.
Feminist Marketing School. Year-long Intensive + Mastermind starting January 2018. A class of 100 leaders, entrepreneurs, and culture-makers who will move through the program together but meet and work in intimate mastermind cohorts of 10-15 people. Weekly master-classes with me; weekly mastermind meetings with your cohort and Mastermind coach/teaching assistant; weekly group ‘study blocks’ to do the development work for your business and marketing; one session of support with a somatic therapist to help you circumvent or navigate blocks (like around visibility). $5,000. Please email email@example.com to get on the waitlist.