This is a sales page and a long one.
I believe in showing your work and celebrating our lineage, so I annotated the hell out of it 1 Hi! This is where you’ll see my margin notes. .
Feminist Marketing School is 10 months of marketing + leadership development that meets three times a week
so it involves a significant commitment of time, focus, energy and money2 It’s $5,000 USD .
Payment plans are wildly available (and carefully thought out) 3A few women’s empowerment programs routinely charge an extra 20-30% for payment plans. It may be legal, but a differential of that magnitude strikes me as exploitative. It would be a tough to argue a tactic like that belongs in a feminist business. At the same time, I’m not suggesting there should be no differential at all. I charge extra for payment plans and here’s why: because in my client practice, across the years, the numbers show me that there is a higher risk of payment default in my extended fee schedules. I’ve worked my historical business numbers and landed on the figure of 9%, which is also fairly consistent with credit card rates of interest. Other entrepreneurs I know have worked their numbers and landed between 8-12% based on their actual costs and risks. To recap: in order for us NOT to exploit our clients — and so that I don’t exploit you — I’m urging conscious entrepreneurs to set rates for accessing payment plans based on our actual costs and risk rather than a predatory “whatever I can get” amount.
Feminist Marketing School is specifically designed for radical entrepreneurs,
and ambitious intersectional feminists
who know from direct experience that our political commitments require us
to continually confront, unpack and account for the impact of our social conditioning
(which is often personally grueling yet liberating)
and who commit to taking this on as a personal responsibility in Feminist Marketing School.
Because it seemed way too obvious, I tried for weeks to write this damn thing without swearing. And fucking failed.
No matter. I believe in imperfect action, always.
We are entrepreneurs, artists, coaches and consultants and our main audience is women, femmes and non-binary folks.
We sell to them, yes; but we don’t sell them out.
We don’t sell ourselves out, either.
We realize that sometimes we hesitate to promote ourselves and our businesses because of sexist cultural conditioning to stay small and play small.
That, we resist.
We unlearn. We get visible. We shine.
We’re also aware, however, that sometimes we hesitate to use conventional “six figure” or “seven figure” marketing formulas for a sincere and legitimate reason: because the triggers and tactics baked into these models are politically problematic.
Some specific techniques are manipulative and predatory and they have negative impacts on our clients and communities.
That, we refuse.
We don’t play that rigged game. We seek out, try out and INVENT alternatives and share the results of our experiments, successes and failures with each other.
We choose continuous, incremental, iterative and sometimes slow growth over get-rich-quick fixes…but we’re not adverse to big impact and sweet success.
(We say YESSSS to big impact and sweet success.)
We believe in cultivating influence; we believe in culture-making and paradigm-shifting; we believe we can and will build thriving enterprises; we believe in audacious ambition and personal skill-building and we believe we are better together.
So yes, we will rise together.
Hi, I’m Kelly Diels.
I’m a culture-maker and a feminist marketing consultant.
Across the last decade, I’ve provided marketing training to hundreds of online entrepreneurs in courses, masterminds and 1:1 engagements. I’ve also written a LOT about how the mainstream, online sales tactics and blueprints normalized by ‘The Female Lifestyle Empowerment Brand’ are not good for women, marginalized peoples or the collective future we’re inventing, together.
And yes, naming and resisting a cultural force like this does creates a dilemma for ambitious feminists and culture-making entrepreneurs.
These marketing and business-building formulas — the ones we’re identifying as oppressive and problematic — are the norm.
These teachings and tactics are the equipment. This is how and where we learn the mechanics of marketing.
And yes, as culture-makers and ambitious radicals and conscious entrepreneurs we absolutely need to develop these business chops.
We absolutely need to build out marketing and sales structures.
We need to learn these skills.
They are essential to our rise.
Yet nearly all of the teachers and programs offering these essential skills — skills that we do indeed need – are themselves not equipped with systemic, structural analyses. They are wedded to neoliberal and postfeminist worldviews. As a result, they’re oblivious – or unconcerned – to how their formulas require us to:
- leverage oppressive norms in their imagery and narratives
- use social privilege to manufacture authority over other women
- embed strategies, tactics and triggers in our marketing and sales funnels that reinforce injustice
So then we have a choice: we can either sheer off or suppress our feminist principles and use the success strategies of Female Lifestyle Empowerment Brands order to build audience and revenue…
…or we can forgo influence and sales in order to stay consistent with our political commitments.
To me, this is a choice between fighting back or fighting back tears.
In other words, that is no choice, at all.
And fuck both those roads. We are the culture makers. We can make a new one.
That’s what Feminist Marketing School is about.
Feminist Marketing School is a live, 10 month Marketing + Leadership Training program in a hybrid lecture and mastermind format.
Together, a class of 100+ leaders, entrepreneurs, and culture-makers will move through the program but meet and work in more intimate mastermind cohorts (called ‘incubators’) of 10-15 people.
Feminist Marketing School STARTS with your personal political commitments and builds your audience and sales strategies around them. It takes your principles as a given, not an option.
In addition to being non-negotiable, your cultural goals can be a endlessly renewable source of personal fuel and power. Your commitments are an asset, not a liability. They can actually help you in your campaigns and business building.
In this approach, your entire marketing and business infrastructure is founded on your commitments rather than at odds with them.
I want culture-makers and paradigm-shifters and radicals and big-dreamers and do-gooders to be equipped with the marketing strategies and develop the infrastructure we need to articulate a bold message, sell our wares and consolidate significant cultural influence…
…without using the oppressive, dehumanizing tactics taught in most marketing sequences.
And indeed I want us to do more than just to avoid doing harm.
I want us to personally thrive —
and as a collective, I want us to amass huge influence
so we can bend this culture of ours towards justice.
To do that, we need marketing strategies, tactics and tools.
We need to build dedicated, non-negotiable time into our weekly schedules (study blocks) to do our business development work rather than intending to do it off the side of our desk, whenever we have time.
(Because who are we kidding? There’s never time.)
We need emotional support, self-care and community care because it’s often the case that our internalized oppression gets activated, big time, whenever we set out to violate social expectations4I’m influenced by conversations I’ve had with Jo Casey, here.
And when we’re getting visible, we’re violating the social mandate that we are seen and not heard. When we’re getting paid, we’re violating the social mandate the we’re here to offer our labour to advance the missions of others. When we’re doing justice work while refusing to be materially deprived, we’re violating the sacrifice conditioning built into marginalized peoples.
These things come up – hard – when we break the social contract.
And we are here to break that oppressive social contract.
So we need to galvanize and inspire each other by being in close contact with each other and meeting frequently so we can stay fortified.
We need to share our experiments and innovations with each other so that our good ideas spread through our radical collective and we get more momentum, together.
And that’s what we’re going to work on in Feminist Marketing School.
Feminist Marketing School is 10 months of real-time marketing & leadership training for ambitious intersectional entrepreneurs and culture-makers.
All of the trainings are feminist, first.
You start with your feminist commitments and then build out your marketing infrastructure around those principles..rather than being asked to ignore them in order to rise.
Here’s how the teaching is organized:
- A kickoff 5-day Online Intensive reviewing the roots of online marketing and identifying the relationship between the tactics in these formulas and our unjust culture…so we can do it differently
- 3 90 minute teachings each development month via Zoomwith Kelly Diels on feminist marketing, culture-making, leadership, and cultivating and stewarding your influence + power
- 3 90 minute weekly meetings via Zoom each development month with your incubator to apply the teachings to your own business and vision
- 3 90 minute weekly Study Blocks via Zoom each development month already built into your schedule to do your development work so that it doesn’t happen off the side of your desk (or not at all). This is focused, prescheduled, devoted time to do what your business needs: think, read, write your copy, make your images, do your research, design your programs
- Integration Weeks each month so you can metabolize what you’re taking in and turn it into energy and power and so you can rest. 5 Toi Smith, in her values statement for her business, wrote that “rest is as important as work” and that is THE TRUTH. I’m trying to walk that talk in my own life and work. It’s one of the ways we stop inflicting the violence of what Ije Ude calls “the culture of relentless productivity” on ourselves.
- A Digital Community hosted on Mighty Network (not Facebook!) so you can get fortified and galvanized and so we can share our good ideas, failures and experiments with each other. This is how innovation happens…and how we care for each other so we can keep going.
- A 1:1 Support Session with a Somatic Therapist. When marginalized peoples and counterculturals strive to get visible, get powerful, develop resources and revenue, and cultivate influence and power we are literally violating the social contract. We’re supposed to be the uncompensated support workers, not leaders and culture-makers and bread-winners. To develop these (dangerous) capacities, we have to violate our social conditioning 6 Jo Casey and I have talked about this A LOT. She notes that all the qualities associated with being a successful entrepreneur are the exact opposite of the qualities that women are supposed to have, which is why it can be so fraught and emotionally challenging to take on this work. Because women have to violate their feminine conditioning to do it. Staci Jordan Shelton takes this on, too. I’ve been really influenced by her approach. In her work she focuses on “unraveling” our social conditioning, internalized oppression, particular family histories and beliefs about ourselves. So it’s predictable, when we seek to become leaders, entrepreneurs and culture-makers, that we’ll be violating our conditioning and need to unravel it. It’s totally normal that this kind of psychic pain comes up. So it may happen that you feel particularly stuck or fraught around one particular issue or project, which is I wanted to make sure you had a support session in your back pocket that you could use when you needed it. That way even if you get stuck you don’t stay stuck, and you know that you’re not alone.
There are 10 modules: a kickoff month at the beginning; a possibility modeling + celebration month at the end; and eight development months in between.
To get a really chewy review of what you’ll be working on each month, click on the module/month number, below.
Feminist Marketing School Schedule:
The first month features a 5 day online intensive and the last month is about possibility modeling. In between, in our “eight development months”, we’ll follow a 3X3 format. We’ll meet three times a week for three weeks, and then take at least one week as an integration week.
The first meeting each week is on Tuesdays and it’s a live teaching by moi (Kelly Diels); the second meeting is with your incubator and it’s on Wednesdays; the third meeting is on Fridays and it’s a study block where you show up to do your development work.
Here are the specific dates:
Online Intensive week: January 15 through January 19, 2018.
Two+ tutorials by Kelly Diels will be posted each day and we’ll be parsing and processing together in our incubators and the digital community.
The next two weeks there will be two meetings each week. On Wednesdays, you’ll meet with your incubator and Fridays you’ll have study block.
Classes taught in Development Months by Kelly Diels: 3 Tuesdays each development month (March through September) at noon EST.
- February 6, 13, 20
- March 6, 13, 20
- April 3, 10, 17
- May 1, 8, 15
- June 5, 12, 19
- July 10, 17, 24
- August 7, 14, 21
- September 11, 18, 25
Incubators led by trained facilitators: 2 Wednesdays during our Online Intensive month; 3 Wednesdays each development month; 3 Wednesdays during Graduation month. You will have to select the time/group you want to join, at either 11 am EST; 12 noon EST; and 1 pm EST (selecting your group will take place in December 2017).
- January 24, 31
- February 7, 14, 21
- March 7, 14, 21
- April 4, 11, 18
- May 2, 9, 16
- June 6, 13, 20
- July 11, 18, 25
- August 8, 15, 22
- September 12, 19, 26
- October 10, 17, 24
Study Blocks: 3 Fridays each development month at noon EST
- February 9, 16, 23
- March 9, 16, 23
- April 6, 13, 20
- May 4, 11, 18
- June 8, 15, 22
- July 13, 20, 27
- August 10, 17, 24
- September 14, 21, 28
Graduation Month: October 2018
1. Feminist Marketing School is about transcending the limits of The Female Lifestyle Empowerment Brand and taking responsibility for the ways our own marketing intersects with patriarchal norms. I am constantly questioning everything I know and my thinking and practices are constantly evolving. One of the places I’ve landed: I believe that mandatory thinness is about women’s compliance rather than wellness and that it’s a function and expression of white supremacy. It’s body terrorism1Sonya Renee Taylor, The Body is Not An Apology and a form of bodily injustice2Melissa Toler. What that means is that registrations in Feminist Marketing School are not available to businesses in the fat-loss industry. Instead, I use my platform and our program to actively support and resource entrepreneurs, coaches, therapists and activist striving to demolish diet culture.
2. Every person who registers in Feminist Marketing School is given the opportunity to do supported, facilitated work on their individual copy and businesses within a smaller incubator of up to 20 people. This is a brave space rather than a safe space and continued access to the incubators is an option within the larger Feminist Marketing School, not an entitlement. Remaining as a participating group member within the smaller collective (incubator) IS contingent on remaining teachable and committed to doing intersectional learning and work in that smaller communiy. If a person contests or diminishes the humanity of another person or group or contributes to an oppressive environment within the incubator and refuses to be called in, then that person will no longer be invited to participate in the smaller group incubator or community discussion threads. No refunds will be offered to people asked by Feminist Marketing School staff to leave incubators. The reasons for this are a) that shit is wrong b) this is a feminist marketing school for committed culture-makers so advanced personal and political accountability and self-reflection is required c) we are not going to revictimize our most marginalized members by having to witness white people working out their whiteness or cis women rejecting trans rights (or, or, or). Every Feminist Marketing School registrant is initially invited to join an incubator but the consciousness bar to remain in these intimate collectives is HIGH — and yet, paradoxically, easy. Just don’t oppress or dehumanize your cohorts or anyone and if your community members call you in, stay teachable.
Our Feminist Marketing School mission is to
grow our businesses and social impact
in a way that creates capacities
in ourselves, our collective and the people we serve
(rather than exploiting their human vulnerabilities).
So Let’s Define Our Feminist Commitments and Market WITH Them Rather Than Against Them
Your political principles and personal commitments are a source of power and a resource in your marketing, not a liability.
Your rise is a contribution towards the culture we’re calling into being.
There’s no shame in seeking visibility for yourself and the work you do.
There’s no shame in building awareness for your business.
There’s no shame in marketing…
(except that we’ve been taught a lot of marketing techniques that are shameful, so no wonder we don’t want to use them).
There’s no shame in selling.
All of these things can be done differently. Each one can be practiced ethically, consciously, and sustainably.
We do not have to sheer off our feminist principles in order to rise and success doesn’t have to be defined by current cultural metrics nor does it mean “overnight”.
Visibility, marketing, selling and influence-building are essential skills to build when you want to thrive as a culture-making entrepreneur and make a significant impact in our society.
Big impact. Sweet success.
Let’s imagine and build out those results.
Let’s make them our new culture and our new reality. Together.
Yes, we will rise together.
Ready to Join Feminist Marketing School?
10 month commitment, $5,000 USD.
This can be paid in full at $5,000
or on a monthly payment plan of $302.78 per month ($5450.00 total). 3 As I noted at the beginning of this page — and many a FB post and blog post — I charge extra for payment plans and here’s why: because in my client practice, across the years, the numbers show me that there is a higher risk of payment default in my extended fee schedules. I’ve worked my historical business numbers and landed on the figure of 9%, which is also fairly consistent with credit card rates of interest.
P.S. Right now I’m sort of ‘soft-launching’ and presenting Feminist Marketing School to my community members only.
Because you’ve been my champions and unrelenting source of encouragement, I’m offering the extended, 18 month payment plan to you. Your extended payment plan offer is valid until August 30, 2017.
In the fall, when I’m officially launching and widening my advertising, the payment plan available will be 10 payments of $545.