Female Lifestyle Empowerment Brand

KELLY COLLAGE_Female Empowerment Brand

The Female Lifestyle

Empowerment Brand

(It's not a good thing.)

This page includes my definition of The Female Lifestyle Empowerment Brand + all my essays and blog posts explaining why it’s bad for women, our businesses and our culture.

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Definition:

A "perfect woman" archetype must comply with and embody in order to be deserving of rights and resources

AND

A marketing strategy that leverages social status and white privilege to create authority over other women.

KD – Square Images-07
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In Our Culture

Every Woman Is a Brand

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Start here

Pop art vintage comic. A woman with a poster and place for text. Girl in retro style. Advertising

The Female Lifestyle Empowerment Brand. An introduction.

Somewhere, on the edge of consciousness, there is what I call a mythical norm, which each one of us within our hearts knows “that is not me.” In America, this norm is usually defined as white, thin, male, young, heterosexual, Christian, and financially secure. -...

Featured posts

Ixtapa, Mexico + John Rawls + No Pedi. Unthinkable now, right?

#tbt Toes in the Sand but NO PEDI. Also, The Beauty Myth then and now.

cartoon of 1950s man in suit with his feet propped up on table saying "it's not my problem" about the so-called "feminist pendulum"

Feminism, Femininity and The Swinging Pendulum. A Question for You.

The Context for The Female Lifestyle Empowerment Brrand

Not Enough Compensation in the World

On Women and POWER

Let's build more of it and use it wisely Nearly every woman I know who is focused on her creative work or career is in ...

Actually, I’m a Huge Fan of Gatekeeping

This is an excerpt from my weekly email newsletter, The Sunday Love Letter. To get missives like this direct to your inbox, I invite you ...

December 8 2019

on “lying to ourselves”. (I’m not so sure we do.)

This is your Sunday Love Letter.  Many a delicious volume has been penned about the existence and adventures of elves, fairies, pixies and trolls.  And ...

September 23 2019

nope, ‘Queen’ is not a feminist business model

welcome to your Sunday Love Letter. Before we get started, here's what's going on this week at www.kellydev.wpengine.com: I'm teaching an online workshop on Saturday ...

August 11 2019

The Female Lifestyle Empowerment Brand, Mental Triggers, and Weaponized Imperfection

Business Tip for Culture Makers #811: Avoid Using Weaponized Imperfection or Leveraging Privilege to Build (Fake) Authority. If you haven’t seen this particular post, you’ve ...

June 9 2019

Who’s running our social media accounts? Us, or our social conditioning?

This week a friend of mine and I closed our eyes and imagined what a successful woman looks like. I'm a fat woman with biracial ...

May 31 2019

Business Tip for Culture Makers #1220: A Culture Making Approach to Stock Photos

Images are an essential business resource and they have culture-making power. For a long time, I knew that but I didn't know how to herd ...

May 17 2019

What it Means to Be a Culture Maker in Your Business and Media

On my website, the first thing you'll see is the statement: "We are The Culture Makers”. I say this because it's true. We have the ...

July 30 2018

Dear Women’s Empowerment Coaches: Is Your Teacher’s Teacher a Men’s Rights Activist?

Note: The following essay is an excerpt of a chapter of the book I'm writing about The Female Lifestyle Empowerment Brand; I first published it as ...

May 3 2018

Talking with My Hands and Trying to Be Good with Emelia

#tbt to those times I was on a radio show hosted by the incomparable Emelia Symington-Fedy of Trying To Be Good with Emelia . . ...

Every week, I send you a

Sunday Love Letter

I write them so that…

  1. You remember your culture-making power
  2. You have the inspiration + tools you need to grow a future in which we all flourish
Are you in?

Dear Fat Girl*,⁠
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Go ahead and get the photos.⁠
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Treat yourself like a work of art.⁠
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🌺Because you are.🌺⁠
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love + justice,⁠
Kelly⁠
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*and anyone whom our dominator culture has silenced, shamed, excluded, punished and discriminated against. We belong here, too. xoxo⁠
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⁠PS if you're ready to be unapologetic about what you want and what you need from your business, I encourage you to check out BESPOKE. link in bio @kelly.diels⁠
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#feministselfie #fatliberation #fatacceptance #fatshion #bodypositivity #feministaf #feminist #WeAreTheCultureMakers #wwfkd #girlboss #bossbabe #creativebusiness #womenentrepreneurs #visibility #takeupspace #womensempowerment ⁠
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photos by @daniellecohenphotography⁠
Yes, we can learn so much from the examples of people who’ve done innovative, enduring, culture-changing work...

AND.

The examples of iconic culture makers can also be object lessons in what NOT to do in our work and world we’re co-creating.

Don’t let the optics (esp of righteousness) do the thinking for us. 

#chanel #thenewlook #dior 
kellydiels.com
Yesterday I wrote that you might not need a HUGE list to accomplish your revenue goal for 2024, and walked you through you a quick calculation for figuring out the actual list size you need.⁠
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Today I want to follow up on that...⁠
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What comes after the calculation? ⁠
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Planning + Doubling Down.⁠
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Now that you know the list number you need,(#putanumberonit), it's time to make a specific plan for achieving it. ⁠
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That means devising a daily and quarterly plan of activities.⁠
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🌺 What activities currently add people to your list? ⁠
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1)	Make sure those activities include a call to action. (Eg put your newsletter link in your link tree, add hemlines to all your posts reminding people to sign up to your newsletter)⁠
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2)	Double down on the ones that work for you. (Eg If Instagram works, post a specific “Hey! I have a newsletter!” post 1-3X a week and go Live in your Stories more; if blog posts work, publish more blog posts and add content upgrades to them; if live appearances work, host more in-person events, go on more podcasts and virtual events…)⁠
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🌺 Put list-building events on your calendar every quarter⁠
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Is there one event you could implement each quarter to add a couple hundred people (or couple thousand) to your list? (Eg challenges, free webinars, online summits…)⁠
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Yes, List-building IS revenue building…⁠
and no, you might not need that big of a list to achieve your goal revenue. ⁠
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And list-building doesn't happen by itself. ⁠
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It's not about posting and hoping people sign up. It's about creating quarterly events and daily invitations so that people DO sign up.⁠
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So...what's your plan?⁠
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What are the daily invitations you're going to issue?⁠
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What are the quarterly events you'll schedule?⁠
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I'm Kelly Diels and I'm a business coach for culture-makers. Putting your business model & essential systems in place is one of the things you'll work on in BESPOKE, the 4-month intensive I teach with Danielle Cohen. link in bio @kelly.diels to learn more⁠
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#listbuilding #LetsGetPractical #contentmarketing #emailmarketing⁠