well, holy shit. I believe in The Internet Again.




I got a little jaded. I got a little bored. I was craving surprise and revelation and excellence but nothing was causing the sharp intake of breath that means this means something. I thought I was over the whole blogging/online products thing.

And then I read this piece by the bodacious Kim Anami and said yes, yes, YES all the way through.

  • Yes! We don’t date, either. We have sex. Lots of it. (Even now with a newborn. LOTS AND LOTS OF SEX and this is definitely why we’re more madly in love and lit up than ever.)
  • Yes! I don’t wear pants either. I’m a woman, dammit. Besides being practical (ahem!), sexy dresses are my birthright.
  • Yes! Sex is more than sex. Soul-fucking and love-making are necessary, nourishing and the path to enlightenment. Swear to God. Pray to God. (Why do you think we say ohgodohgodohgodohgod?)

And right after that I saw The Big Beautiful Book Plan by Danielle LaPorte and Linda Sivertsen – I wrote a piece about it already – and sighed, yes, this is the answer. This is what I want to do. This what I am doing this year. This IS the plan. And thank you for creating it.

So now I’m a believer again. I believe in women who create from their hearts and the beauty and transformation that results.

Which means I’m not over this blogging/makin’ stuff thing at all. In fact, I’m ON IT.

PS You have to check this out, too. Thanks to Matthew Stillman for tipping me off to it. xoxo

PPS Every day in January (from the 4th on) I’m posting a FREE writing prompt to my facebook page. Just sayin’.

PPPS See? Imma creating and sharing. *Gasp*.

PPPPS That was the-sharp-intake-of-breath. And that means something.

The Truth About Blogging in 16 Points (AKA: Be Prepared. And It’s Your Life, Pumpkin.)




1. You don’t have to quit your day job.

2. If you do quit your day job, be prepared to scale back your lifestyle. Be prepared to make embarassing adjustments, at least temporarily. (And “temporarily” can be a very long time.) Be prepared to cross yourself before you swipe your debit card for a $4 purchase. Even if you’re not Catholic.

3. I’m not Catholic.

4. If you put yourself out there as an artist, take risks, violate taboos and social conventions, be prepared to be profoundly misunderstood. People really will say nasty shit about you and your work.

5. When I first started out, I interviewed Gretchen Rubin (best-selling author of The Happiness Project) and she gave me advice that I carry with me every day. She said, and I’m paraphrasing loosely, because I cocked up the recording (this tells you about my tech skills: darling, I am no online wunderkind),

Resist the temptation to be snarky. Remember that the people you write about are real people with real feelings and the world  is small. One day you’ll be at a convention and you’ll be introduced to the person you said such-and-such about, and you’ll wonder: does she know what I wrote? And yes, she does. Because we all have Google Alerts set for our names.

6. Set a Google Alert for your name.

7. Try not to take what they say personally. Bastards.

8. Seriously, sometimes people – even The Bastards –  fuck up. Sometimes they do and say mean things without necessarily being terrible people. They – we -  forget ourselves and our home training. We forget to let Gretchen Rubin be our Jiminy Cricket. We forget #5. When I first started out, another blogger mocked me fairly successfully and comprehensively. I responded light-heartedly, with humor. I charmed him. We became friends. He’s not actually an asshole. He just plays one online.

9. If you take on this entrepreneurial gig (and darling, if you’re an artist, you’ve GOT to be an entrepreneur), be prepared to be scared all the time. All this “overcoming fear” is bullshit. Fear is part of our human hardwiring. It will shadow you wherever you go…especially if you go to a place where you’re not sure how the mortgage or rent will get paid.

10. I know people going out on their own and going broke. I know people taking the same risk and being rewarded for it. But the truth is, I don’t personally know anyone who makes money from blogging. I have a blog. My blog doesn’t make any money. I make money by writing marketing copy – case studies, corporate profiles, biographies, web sites – and by teaching people how to write. Some of my teaching is done online. Some of it is done in person. No seller really ”makes money online”, just as no seller makes money from a retail space. The business is the business. The venue – physical, virtual – is the home for the business.

11. Actually, maybe I do make money from blogging. Sometimes corporations and businesses hire me to ghost-write blogs. I get paid for that, so technically speaking I do make money from blogging. Just not from my own blog.

12. I digress.

13. Confession: I’m not a particularly good entrepreneur. I’m not terribly interested in business or selling. I’m a pretty good writer and I’m becoming a better writer, and along the way to being a much better writer I sell my writing services and teach people how to improve their writing. I could do that out of an office or a university class room. I could go to networking events with business cards. Instead, I write and post pieces on my blog. People who like my work hire me to write for them or to teach them how to write. There’s no special secret to it. There are lots of learnings and techniques you pick up along the way. If you’ve got a lot of time and inclination, you can figure it all out yourself. Everything you need to know is out there, online, for free. You just have to spend the time finding it, reading it, trying it, applying it. One of my friends – an indie film director – told me that you can’t triangulate productivity. You can do something something fast, cheap, or well but you cannot simultaneously satisfy all three criteria. If you want to do it fast and cheap, you sacrifice “well”. You can do it fast and well, but it won’t be cheap. You can do it cheap and well, but it won’t be fast. So if you’ve got time but no money, you can still make it, honey. Or if you’ve got some money but not a lot of time, you hire people to help, either with advice or services. And so on.

14. There’s no guarantee you’ll make any money at your thing, whatever that thing is. There are months – not very many of them – that I make $9  or $10K. One month – one! - I made $11K and change. Some months I make $1-2K. There are more months on the low end of the scale than the high end, and for the most part that’s okay with me. It’s what I chose. I get by not because I’m killing it, financially, but because I scaled back my lifestyle (remember #2?) and because I’m disciplined and scared enough to save the proceeds from the big months to cover the tiny ones. I probably could make more money if I spent more time hustling but I’m just not so inclined. I’m not out to be a business savant. I’m here to write. Everything I do to make money is about keeping me consistently fed and sheltered so I can keep writing. One day I’m going to be a pretty good writer.

15. Ultimately, my goal isn’t to get rich by making money online (that much is already obvious, yes?). I just wanna be a writer. This platform building thang is about building an audience and a community so people will read my work, and about writing regularly. Having a blog is a writing practice. The copywriting and teaching is how I pay the bills while I’m honing my craft, becoming a better writer, and making inroads into the publishing world. Blogging isn’t only about content marketing – I’ve publicly taken issue with that model – it can be about developing as a person and as an artist. Blogging doesn’t have to make you a dime to be a worthwhile and transformative practice.

16. Do what you want to do. Don’t listen to me. This is your life, darling. You’ve got to make sure you’re happy with how you’re living it.

darling, get thee an authentically canned speech (or a whole set of ‘em)




Practiced isn’t false. Rehearsed isn’t inauthentic. Preparation is a peace-building gift to yourself and to others.

(And so is style. A friend of mine, remarking upon a mutual acquaintance who is sartorially splendid – her undeniably modern yet dandy-inspired ensembles are detailed and dapper - said: “Her style makes you feel special. Like, all of that is for me?!”)

That’s why canned speeches are like canned peaches: delicious.

Except no one needs canned peaches.

But we all need canned speeches. For business, elevators, interviews, first impressions, cocktail parties, first dates…

…and even predictably and potentially awkward conversations with intimates.

And having a practiced patter doesn’t mean you’re inauthentic. Instead, it means you’re ready to give good convo. It means you’re able to turn potentially fraught interactions into amusing and often surprising connections. It means you invite connection.

To wit, an example. A deeply personal one.

After a failed attempt to see The Help (sold out, alas) my generous mama mediated my disappointment by treating me, my house-guest and my sister for drinks. They ordered margaritas while I pondered my pregnancy-induced deprivation. I wanted alcohol. I wanted something festive adorned with a tiny paper umbrella and a sense of occasion. I may have said so (I don’t ponder deprivation with a lot of discretion) whilst resentfully muttering  “I’ll probably have to have a Shirley Temple.”

And so, when the waitress took our order, I asked for her advice. I said, “I can’t have any alcohol, but I want a fancy-schmancy fun and frivolous drink. What do you recommend?”

She paused, then offered, hesitantly, “Maybe a Shirley Temple?”

I had a Shirley Temple.

There was no little stick with a cherry, no umbrella, no bedazzled orange peels. It was loudly disappointing. Or maybe that was me being loudly disappointed.

I digress.

Confession 1: I have a raw spot about being pregnant and unmarried. Not because it conflicts with my moral values or I’m disappointed that my loverloverman hasn’t offered up an entirely unromantic shotgun wedding, but because I’m continually anticipating judgement.

Confession 2: I have an even rawer spot about the imminent prospect of having three children with two different men. The unmarried thing compounds it. I feel quite exposed.

So, my darlings, do you sense a potential flashpoint?

Back to drinks. We’re talking about my girls, the baby, baby names. My sister noted that the children will have to go to different schools because, based on their paternity, my girls have a Charter right to an education in French and therefore attend a Francophone school. The new baby’s papa is not Francophone so he’ll not be allowed to attend the same school.

I hadn’t thought about that. My sister was right. She was observing reality. She was utterly inoffensive in intent and delivery, and I wasn’t put out at all. But my raw spots tingled – not from injury. From contact. As the kids these days say, that’s my shit.

And then my mom, in an equally utterly inoffensive way, noted that all of my children will have different last names. Again true, and by choice – my first two daughters have the  same daddy and we deliberately chose to give them similar but different surnames. But when you add baby #3 with a third surname fathered by a different man to whom I am not married…

…and…

Raw spot. Contact. Ouch.

Confession #3: In my younger, more tempestuous days, like last month, I would have taken this observation as not a slight but a grievous injury complete with malicious intent. And I would have reared up like a wounded bear and used my fearsome claws, which is to say my words, to carve something  irreversibly damaging into the psyche of my mother who intended and offered no harm.

But.

I recently read a Salon piece about a married couple, Cecilia Jethe and Christopher Ryan, who co-authored Sex at Dawn, a book examining monogamy via anthropology – and reframing some evolutionary theories of sexuality along the way, hallelujah [1] - and was struck by their sensibility. Clearly, once the book was published, they’d be doing media interviews. Obviously, since they are married and writing about monogamy, they would be asked about their own marriage. It only made sense to be prepared. So they prepared an answer that was both informative and unsalacious: “Our relationship is informed by our research.”

Brilliant. Boundary-setting. Marriage is sacred and the details of their intimate lives are theirs to share, if they care to. Or care not to.

Imagine though, if they hadn’t prepared an answer and just hoped no one would articulate the question we’re all thinking and wondering. They would have been unsurprisingly surprised and perhaps even rawly offended when the question inevitably came up, over and over again. The interviews would have been a trial. The answers would have been worse. They could have come off as prickly and reactive.

Possibly I know a lil’ sumthin’ sumthin’ about prickly and reactive and raw.

But, because I had read that piece – and because I regularly preach to my Red Shoe Blogger peeps the importance of an elevator speech – I didn’t go grizzly when people brushed by my invisible scrapes.

Instead, I quipped, “I like to err on the side of trashy.” And I laughed, for real.

And so did everyone else.

And no fragile egos were flayed in the making of a delightful evening.

———-

1. Yo, God Bless Darwin. Yay, evolution. However evolutionary psychology, in my extravagant opinion, is more often used to justify contemporary and hind-sightedly hierarchical gender relations than explain anything and can kiss my fat ‘n fabulous ass.

2. You don’t have to be promoting a book or a business to prepare artful, amusing and invitational responses to predictable inquiries. Having ready answers doesn’t mean you’re a great, big phony. It means you’re prepared not to be a skinless aggressor/defender who attacks and alienates the people you love.

3. Elevator Speech tip #1: Get one. You’re not self-aggrandizing, you’re giving people an opportunity to understand you. And, done heartfully and artfully, you’re also creating an invitation to meaningful conversation. You’re givomg someone an opportunity to ask questions and really connect.

4. Elevator Speech tip#2: Thanks to a tip from my magnificent friend Astarte Sands I regularly recommend the Wow, How, Now approach to my Red Shoe Bloggers. Watch it and work it – because it does work. Beautifully.

5. Elevator Speech tip #3: It’s critical. It’s how you present yourself in the world. It’s more important than a business card (I don’t even have a business card). And so it’s worth investing in. And so if you’re struggling to define and practice your magnetic, compelling, follow-up and meaning-inducing pitch, you must work with Dyana Valentine. Her Pitch Perfect (she has a wildly useful self-guided program as well as a catalytic one-on-one pitch-perfecting phone session and an intensive workshop that produces not one but several multi-purpose speeches) is, well, purrrrfect. I regularly, wholeheartedly and enthusiastically recommend her to my peeps.

And to you.

On Bad Girls and Good Girls and Violence. Or: No More Pimp and Ho Language, Please.




I get off on being the bad girl because I’m accorded the privilege of being good. And so because I’m safe, I like sexually charged language, curse words and brazen confession. I like to be the change I want to see the world and I want women to own it. Own their sexualities. Own their power. Own their voices. Own themselves.

I want women to be badasses rather than bad – ‘cuz fuck the good girl/bad girl madonna/whore dichotomy. I’m not either. I’m both.  

And so sometimes I delight in the shiver of appropriating pimp-and-ho language for my suburban biz. It’s kind of sexy-shocking-funny for a seemingly whitebread mama to describe the sacrifices she makes to pay the bills while growing her gig as “whoring”.

Except it’s not, really.

For a while I’ve worried about pimp-and-ho analogies and language. We use the metaphor casually, comedically - but it seems that the only people (like moi) who do that are those far removed from the exploitation and violence inherent in the pimp/ho dynamic.

And so…suburban mamas, bootstrapping entrepeneurs, emerging artists and privileged peeps: let’s think about what it means before we say it.

Think about the woman getting stomped by a man for not handing over the money she made on her back being used by another man.

Think about the girls and women in captivity. Not just far away in other countries but a few streets over.

Think about what it means for a violent man to instruct “his” woman not to look him in the eye. And what happens if she does.

Think deeply and carefully before comparing your freely chosen sacrifice and hustle to pimping or being pimped.

Sometimes You Do Have to Do Too Much. The Test.




Scattered, fragmented, fractured, frenzied, spinning, doing-doing-doing and doing too much: it’s a great sign.

It’s a sign that you’re being practical.

It’s a sign your vision is so large, grandiose and wildy impractical that you’ve backed away from it because how do you make a living at that?

(Please tell me you viscerally resisted agreeing with that last line.)

It’s a sign that you have a calling. (Callings are rarely practical.)

I’m being unfair. I dig practical. We’re homies from way back and Practical has almost always had my back.

You know this drumbeat: Ditch your job. It’s a prison. It’s shackling your artistic impulses.

Well my trumpet has a clarion call answer to that:

HAH!

IF your job IS a prison and it’s killing you, then by all means ditch it. Just have a way to eat. Starving won’t serve your art.

Sometimes it is better to quit. Better to exit the profession that’s killing you and find a temporary gig that’ll keep the bills paid while your Real Career begins to blossom. Better to paint all day and sling beer in a bar on Friday nights than serve time five days a week as a ___________.

BUT.

Having a day job, having an interim career – or a decades-long one – that keeps you fed and clothed and watered and well WILL serve your art if you let it. I find freedom in security. I created a business and grew my skills as an artist while working five days a week in an office job. And knowing that each month my bills were paid (and then some) is what allowed me the freedom to create. It also allowed me to buy books and tools and courses and coaching and childcare.

A moment of reverence, please, for children and childcare.

It also gave me something to push against. It gave me structure. After the kids went to bed, I had two hours a night, five days a week to create. And that was it. If I let those hours waste away, they were indeed wasted. They were all I had. And like a stubborn boyfriend who warns you that he’s like a train and only goes in one direction – forward – once those available hours are gone they won’t come back.

And so I cancelled my cable and most of my social life and I got down to it. Writing. Creating. Learning. Getting better. Getting a business together. Every night.

So: you don’t have to quit your day job to be an artist or an entrepreneur. You can do both or all three until someone in the threesome demands more – and offers more.

Offering more, and being more is an answer. Doing more just to do more is not.

Contradictory, yes? Perhaps even paradoxical, since I just said, do more. Do your day job and your art and your business all at once.

Here’s when doing more is effective and productive: when all three serve your Big Blue Sky Mission.

When developing your skills as an artist and entrepreneur requires a certain level of security and solvency, your job can be an act of devotion. It can be consistent with your Big Blue Sky Mission. And when that’s the case, all your activities, your doing, your busy-ness cohere. They’re foundational. They’re serving – and subordinate to – your calling.

And here’s the thing. Six months of twice-daily Red Shoe Blogger sessions with driven dreamers and ambitious revolutionaires and mild-mannered malcontents (oh how I adore the malcontents: they quietly insist on sitting in the front seat and resist scaling back their wildly impractical dreams of justice) has taught me something profound:

You already know what to do.

But the magnitude of your magnificent vision intimidates you. Or it doesn’t offer a clear money-making path. Or it includes a controversial element that is daring, destabilizing, taboo-breaking.

And that element is essential.

And so there will be fallout. It’s predictable. You can predict it. Your neighbour will be astonished. Your best friend will be scandalized. Your mother will send you concerned e-mails. Your sister will raise her eyebrows. Your lovers – all of the former – will worry. The haters – and oh God, sometimes your lovers and haters are one and the same – will hate.

And your accurate predictions force you – you think – to neuter your dynamic, daring, generative mission into something practical and palatable.

Because if you commit to kissing the sky you will abandon safe ground. It will be impossible to please everyone. You will polarize. You will pioneer. You will often be alone with only your vision to comfort you. You will spend long low times in The Dip, otherwise known as depression. Financial. Mental. Social.

But you will do that thing only you can do.

And you already know what it is.

Give yourself permission. To dream, to do, to dream, to do, to do too much for your dreamy dream. Devote all your practical doings to your wildly impractical dream.

That’s what I do.

———————————

This piece is dedicated to an extraordinary Red Shoe Blogger who heard – really heard – and then acted on the hard and true thing I told her: that she was fracturing her efforts and needed to focus all of her activites – even if they continued to be many – on realizing her Big Blue Sky Mission. You can do many things and flounder and hope one is a winning lottery ticket and, well, you know how that usually turns out.

Or.

You can be and do many things – and yes, sometimes you have to – but you must ensure that all your activities and efforts interlock into a wall that holds up your big blue sky.

And that’s the test around doing too much. Only do too much if all the doing is an act of devotion to your dream.