Business Tips for Culture Makers

Our Audiences Aren’t Stupid. Let’s Take Them Seriously.

By Kelly Diels / April 25, 2018 /

I dislike “meet them where they’re at” marketing advice. It feels like contempt for the audience. Let’s assume our customers and readers are smart and brave

Read More

Business Tip for Culture Makers #421: Ditch the Makeover Myth

By Kelly Diels / April 21, 2018 / Comments Off on Business Tip for Culture Makers #421: Ditch the Makeover Myth

In conventional online marketing, we’re taught to “manufacture” authority with a makeover story. Why? So that people will obey our authority and buy.

Read More

Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

By Kelly Diels / March 19, 2018 / Comments Off on Business Tip for Culture Makers #1225: Yes, Use Photos of Yourself!

Our challenge is to develop that well of images while avoiding conventional, performative beauty-signalling that props up existing oppressive narratives.

Read More

Business Tip for Culture Makers #314: Save Marketing You Love

By Kelly Diels / March 12, 2018 / Comments Off on Business Tip for Culture Makers #314: Save Marketing You Love

Dear Culture Making Entrepreneurs: let’s learn from what we love.

Read More

Business Tip for Culture Makers #301: Use Social Media Posts To Refine Your Ideas

By Kelly Diels / March 5, 2018 / Comments Off on Business Tip for Culture Makers #301: Use Social Media Posts To Refine Your Ideas

What if social media isn’t a time suck, after all? What if, rather than distracting you from your work, creating short social media posts can be a deliberate refinement practice that helps further develop and concisely articulate your ideas?

Read More

Business Tip for Culture Makers #529: Nope, Opt-Ins are NOT Mandatory

By Kelly Diels / February 26, 2018 / Comments Off on Business Tip for Culture Makers #529: Nope, Opt-Ins are NOT Mandatory

What if something we do all the time in online marketing actually reinforces rape culture? I’m talking about opt-ins. Cookies. Not refreshing email consent.

Read More

Business Tip for Culture Makers #130: Read Outside Your Niche and Ask “What if…?”

By Kelly Diels / January 30, 2018 / Comments Off on Business Tip for Culture Makers #130: Read Outside Your Niche and Ask “What if…?”

Inventing culture-making business ecosystems for yourself means reading way outside your niche and asking “what if…” rather than “how?”

Read More

Business Tip for Culture Makers #1230: JOURNAL

By Kelly Diels / December 31, 2017 / Comments Off on Business Tip for Culture Makers #1230: JOURNAL

To get seriously in your marketing groove and feel a sense of deep commitment to putting your work out there, journal. It connects your vision and ambition.

Read More

Business Tip for Culture Makers #1025: Invest In Your Community

By Kelly Diels / October 25, 2017 / Comments Off on Business Tip for Culture Makers #1025: Invest In Your Community

When I was first starting out online, I witnessed an influential woman using her platform to boost the signals of others and invest in her community.

Read More

Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

By Kelly Diels / August 16, 2017 / Comments Off on Business Tip for Culture Makers #816: How to Audit Your Brand Photos for White Supremacy and White Beauty Norms (And Create Different Imagery!)

White women entrepreneurs can resist and dismantle white supremacy in their own businesses and marketing by auditing the images they use.

Read More