Artful, Heart-full Blogging: How to REALLY Write a Popular (and Meaningful) Blog Post




Artful, Heart-full Blogging is an intensely interactive online course teaching you the techniques – poetic, rhetorical, personal, practical – that REALLY make blog posts popular.

(And if this is your first time ’round here, the course is taught by me, Kelly Diels, copywriter and founder of Cleavage; listee in ProBlogger’s annual ”Bloggers to Watch” in 2010 and 2011; and contributor to sites like ProBlogger and Jezebel).

Here’s how it works:

  • Each week you participate in a one hour live audio class (you’ll use a link or call into my toll-free conference line). After class, I’ll post the MP4 for download – but because this a course requiring your active and intense participation, please register only if you can make every session.
  • In each class I’ll share readings, resources, checklists and worksheets with you, and assign you an exercise. (Yes, there’s homework.)
  • Our group will meet in a very private Facebook page to discuss the material, review our results, share past and present blog posts for critique (optional), and offer support, feedback and love, sweet love to each other.
  • At the end of the course, you’ll get a one-hour, one-on-one Red Shoe Blogger session with me in which I’ll help you plan your personal blog strategy, substantively review three of your pieces and suggest ways you can continue your quest to create searing, soulful blog posts.

That was the long version. Here’s the short version of what you get when you sign up for Artful, Heart-full Blogging:

FIVE teleclasses + MP4s + access to private group work, support and discussion + one individual Red Shoe Blogger Session (an RSB session alone usually costs $300) with Kelly Diels.   $500Add to Cart


Thanks for asking me to do this. Worth the $ right here…

Ronna Detrick, Renegade Conversations (After the finishing the first class and completing her first homework assignment!)

And here’s what you’ll learn in each of the five course modules, week by week:

  1. The REAL elements of a popular blog post. And by “popular” I mean artful, heart-full and influential. The techniques I teach are NOT the usual “write short, write often, all hail the bullet list”. Instead, I show you my top 50 popular posts (with numbers!) and a round-up of 20 most popular posts by other bloggers, isolate the common trends and artistic elements…and show you how to use them too.
  2. Defining and developing your signature moves. Indulge me with a sports anology: all the great soccer players  have two or three signature moves that make them AMAZING. So do writers. In this module, I’ll teach you how to figure out what your signature moves are – and how to add some new ones to your artistic vocabulary. Your blog posts – and your readers - will thank you.
  3. Elevating and integrating your signature moves into ART, baby. Every time. This week I’ll do a live review of a series of blog posts and write and rewrite blog posts (again, live, in front of your eyes) to enhance rhetorical and poetic elements like hooks, readability, emotional tension, pace, visual imagery, cadence and storytelling structure.
  4. Creatively using the principles of ‘scannability’ – how people read online – to enhance your art and advance your narrative. Constraints are creative manna. Let’s make that our mantra. There will also be a dash of artful SEO (actually, un-SEO) that will NOT assasinate your writerly soul. Promise.
  5. Wrap-up Q&A. All those questions that didn’t get covered off each week (gasp!) or in discussion? Now is the time for all those brilliant questions to shine. Ask me anything (well, almost anything) in this group session. (And this, of course, is  followed by a one-on-one hour-long session – scheduled at your convenience - with me.)

Teleclasses take place  Thursdays in March 2012 (March 1, 8, 15, 22, 29)  at 8 pm EST/5 pm PST.

Artful, Heart-full Blogging is $500 and because it is an intensely interactive program, there are only eight spots available in the course.    $500 Add to Cart

So if you’re a blogger committed to learning how to create blog posts with more art, heart and impact…

then this interactive, soulful and practical online course is the one for you.

What a gift.  You’re doing exactly what you said you would, shifting my thinking (that has dominated me for ten years) in order to bring me closer to artful and heart-full, and I’m bursting…I get the power of a blog post.

Kiki, Kiki’s Orchestra

 

PS Last time I offered this course, it sold out in 29 hours. So please, if this is the class for you – and I hope it is – register right away. (If you need to propose a payment plan, e-mail me your suggestion so I can hold your place.)

 If I were you, I'd do a breakdancing lockstep to one of the last two Heart-full Blogging courses with Kelly Diels.

Yes! Sign me up for the Artful, Heart-full Blogging Course by Kelly Diels (5 sessions, Thursdays, March 1, 8, 15, 22, 29) $500Add to Cart

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