Feminist Marketing Coaching — 4 months, 12 sessions, $3,000
This is for you when you’ve built a business, platform and a reputation…
…but you still have more audacious culture-making and professional dreams to realize.
- You might have a fairly substantial online following and big list and are doing outstanding work on your culture-making side, but your list and business growth has plateaued and your revenue is underperforming your reputation
- You might have a successful podcast and flourishing online following — usually doing work that significantly interrupts our cultural status quo — and now want to launch a signature program or write a book (and sell it)
- Or you’ve already written a book (or books), are proud of your culture-making work, have a full practice and a healthy gross revenue…but not a lot of profit, time or energy left over and you want to change that
- Or you launched your signature program and the first time it was an outrageous success; the second time it sold only half as many spots; and you’re about to launch it a third time and you suspect that it won’t sell the way you want it to…so you want to strategize about how to do it differently
- Or you’ve spent years building a flourishing business and online platform and now it’s time use all of that to truly answer what’s calling you (and avoid performing some of the elements of The Female Lifestyle Empowerment Brand)
- Or you want support building out your big culture-making idea as essays or book chapters and to assemble a congruent, values-based marketing platform around that big idea
In our strategic coaching engagement together, I help you:
- recommit to your big vision so that you can answer your calling and build out your culture-making and personal visibility
- build your marketing and thought leadership around your values, vision and principles (rather than having to set them aside in order to sell)
- define your One True Marketing Message that will get you excited about your work again and grow your revenue and advance your culture making objectives
- assess/audit your current marketing and culture-making infrastructure and develop strategies, sequences and content to fill the gaps or seed new outcomes
- see around corners and identify where you might inadvertently be performing elements of The Female Lifestyle Empowerment Brand
- figure out what’s working in your existing website copy and polish it and co-write and edit new copy
- build ‘little machines’ (social media, email) that help you cultivate visibility, build your list and make sales
- write big-idea essays, book chapters and blog posts; as well as social media, marketing and sales content
- get visible and known for your work in the world
Our four month accelerator is a hybrid of coaching, consulting and co-creation.
In a coaching vein, I help you reaffirm and declare your values and your big why so that you’re clear about your calling and anchored to something bigger than yourself. This ensures that you are fortified, galvanized and ready.
Here, I don’t tell you what to do.
During this phase of our work together, I provide structure, support and insight so that you can decide and declare what’s important to you in your marketing & thought leadership and articulate your absolute, unwavering values (I call these your “nomaddawhats” because for you, this is happening, no matter what).
(They are a business and culture-making asset and pure energy.)
Then we switch gears.
With respect to your marketing strategies and copy, I put on my marketing strategist hat and I do consult and give you informed and savvy advice.
By that I mean we get tactical and write copy and develop infrastructure & plans and make things happen.
I show up with my decade of marketing consulting experience and the insight I’ve gained from working with hundreds of online entrepreneurs to offer you specific, actionable, practical, custom strategies and tactics to implement.
Not in a generic, formulaic way but based on your particular location in your industry AND you’re trying to accomplish in our culture.
Here, I offer strategic advice and hands-on creative collaboration — right down to helping you with your copywriting — for shaping your marketing message and navigating your community & thought leadership.
Here’s a sampling — a smorgasbord! — of things some clients have accomplished in our work together:
- Mapped out the big idea and spine of a book; wrote a book proposal; landed a book deal with a major publishing house
- Wrote a signature essay about a HUGE idea that overturned cultural or industry norms and built an entire platform (website content, social media, services) around this message
- Stripped their platform back to the essence of their work and ditched marketing tactics and performative personal branding they never felt comfortable with…and as a result started feeling at home being visible and ended up marketing MORE and making more money, not less
- Built auto-responders and little sales machines and significantly increased their revenue
- Integrated their social-change goals into their platform
- Completely redesigned their services, content and message so that it finally feels like them rather than like a character they have to perform
- Identified new sources of revenue and launched them
- Developed a system for social media so that time online is no longer running them ragged AND so that they’re accomplishing business and culture-making goals with their posts rather than producing filler content
- Audited and significantly reduced their marketing expenses so they could generate more profit (one client’s savings were the equivalent of the price of my coaching, so this exercise actually paid for our work together)
- Increased the number of places to sign-up to their list in their platform and grew their list
- Got comfortable being visible online (and even started to enjoy it!)
- Launched a program with a planned, systematic content schedule and netted 30% more participants than they’d predicted (plus they can re-use the entire launch sequence next year)
What Our Schedule and Work Will Look Like
Our mash-up of coaching + consulting work together consists of weekly 90 minute meetings together, three weeks per month, for four months.
After each three week burst of strategy sessions, we rest. You integrate. Then we resume, fortified.
We meet three weeks each month in 90 minute session to identify your values and calling, name your vision, translate it into your One True Marketing Message, plus review (or create!) all your essential and existing web copy and sales funnel collateral.
We also map out your social media, list-building and thought leadership strategies based on your feminist and culture-making values.
At the end of our work together, you’ll have strategic and substantial new copy that embodies your feminist values, articulates your One True Marketing Message, and it will be professionally shined up and ready to market.
Even more importantly: you will be ready to market.
Enthusiastically, fluidly, effectively and with your social justice and culture-making principles intact and flourishing.
Three strategy sessions per month for four months (12 sessions total)
One Integration week each month
$3,000 USD. Three coaching spots available September through December 2018
Monthly or creative payment plans are available.